KoMarketing Associates

MARCH 5, 2018

Artificial intelligence (AI) has become a prominent tool among marketers, but new research suggests that many are still hesitant to incorporate it into their existing strategies. The statistics showed that many of top-performing companies (43 percent) do not have plans to use AI within the next 12 months.

Marketing AI 170

Marketing AI Marketing Report Marketing & Strategy Marketing Strategy 170

Martech

JUNE 7, 2024

Google kicked off its “Summer of AI Essentials” with two new features for marketers. One is a marketing resource hub called Accelerate with Google. The other is AI-powered “Brand Recommendations” within the Recommendations page of Google Ads. Upcoming digital live streams on AI marketing topics.

Cost Per Thousand 112

Cost Per Thousand Budget Programs Resources Paid Search Agency 112

Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Marketing AI 91

Marketing AI Marketing Management User-Generated Content Amazon 91

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Who did we survey?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Marketing AI 80

Marketing AI Allocation Zoominfo ROAS 80

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. Per a Vendasta report , they are facing a number of issues: Scaling operations while preserving quality. Agencies innovate with AI for the wrong reasons.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Marketing AI Paid Content 114

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

Martech

MAY 28, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. Every year, the annual MarTech Replacement Survey asks members of the community about the martech solutions they replaced in the past 12 months. 24 and 25, 2024.

Customer Surveys 86

Customer Surveys Marketing Automation Services Customer Satisfaction Conference 86

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Marketing AI 209

Marketing AI Trends Google SEO 209

Martech Advisor

SEPTEMBER 13, 2019

Artificial intelligence marketing (AI) is looking to change the game of leveraging customer data, with new found concepts of machine learning to anticipate the next move to enhance a customer’s journey, writes Ipsit Roy, a freelance content writer. The Next Big Thing in Marketing.

Marketing AI 111

Marketing AI Auto Responder DemandBase Click Rate 111

KoMarketing Associates

APRIL 18, 2019

That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today. The company surveyed 588 CMOs and brand managers to gain detailed insight.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. 44% of businesses have leveraged AI for content production.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. No surprises here, as digital marketing continues to grow at a healthy pace. appeared first on The Point.

CMO 218

CMO Customer Surveys Analytics Planning 218

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. So much so that a J.D.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Perplexity AI, a real-time AI-powered search engine for the web.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

SmartBrief - Marketing

JANUARY 29, 2024

What are CEOs thinking when they contemplate marketing and their chief marketing officer? What are they thinking about AI? Boathouse Group’s Third Annual CEO Study on Marketing and the CMO answered these questions, yielding some surprises and flagging some back-to-basics trends. Do they trust their CMOs?

Customer Surveys 94

Customer Surveys Enterprise Management Advertising Agencies CMO 94

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. It’s well worth downloading the full report.

SMS 301

SMS Advertising Benchmark Email Marketing eCommerce 301

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. AI for personalization.

Email Marketing 122

Email Marketing Trends Paid Search Agency Privacy 122

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

SalesIntel

MARCH 23, 2023

Account-based marketing (ABM) is an increasingly popular concept, placing an emphasis on personalizing an organization’s marketing efforts to reach highly sought-after target accounts. As business goals have shown a need for greater personalization, AI software has proven instrumental in optimizing ABM strategies.

Marketing AI 52

Marketing AI Account Based Marketing Work Management Marketing Management 52

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Trends 93

Trends Advertising Agencies Paid Search Agency Top of Funnel 93

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work Learn AI skills on Trailhead Discover generative AI innovation at Salesforce Be a Trailblazer with AI Skills Quest Artificial intelligence (AI) news is everywhere! Successful AI means enhancing—not replacing—the human workforce. AI isn’t for someone else.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Seismic

NOVEMBER 2, 2023

When it comes to applying artificial intelligence (AI) in the workplace, it’s not a matter of if, but when. The rapid proliferation of AI, most notably of generative AI, has ushered in a new era marked by both opportunity and uncertainty. France, and Germany. Here are the top three findings.

Marketing Analytics Tools 98

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 98

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 82

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 82

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing AI 97

Marketing AI Work Management Automation Marketing Management 97

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Marketing AI 128

Marketing AI Social Media Trends Work Management 128

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). A perfect storm here from the convergence of two separate but complementary trends. It’s a trend Workato CEO Vijay Tella described in his 2023 book “ The New Automation Mindset.”

Marketing AI 110

Marketing AI Generation Automation Advertising Mediums 110

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

KoMarketing Associates

APRIL 3, 2019

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field.

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023.

Marketing AI 90

Marketing AI Enterprise Management Features Marketing Management 90

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. Creative intelligence adoption will increase.

Trends 109

Trends Work Management Advertising Agencies Marketing Management 109