Marketing Insider Group

MARCH 24, 2021

So, how do you effectively implement and scale brand storytelling into your content strategy ? A study found that 90% of buyers believe authenticity is important. Let’s look at the steps to effective brand storytelling. Case studies and customer stories are some of the easiest content formats to turn into stories.

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

NOVEMBER 11, 2021

Here are five points you should cover to scale your B2B business effectively. Considering that customer retention is five times cheaper than acquisition , it provides a highly cost-effective route to upscaling. Effective upscaling relies on an understanding of how you can refine your business model. Upsell and Cross-Sell.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Valasys

AUGUST 22, 2023

However, a recent IBM study challenges this notion, indicating that rather than fearing technology, individuals can harness its power to enhance their own career prospects. The study delves into how AI is transforming business models and its impact on job roles, revealing a more optimistic perspective on the future of work.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

KoMarketing Associates

AUGUST 23, 2017

The “Street Fight Enterprise Local Marketing Survey” conducted in the second quarter of 2017 recently shed light on enterprise marketers’ use of these social media channels. Overall, 19 percent of enterprise marketers said their local digital marketing initiatives were effective in helping them raise brand awareness.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

Vision Edge Marketing

FEBRUARY 27, 2024

Confirmation bias can occur at the outset in how we develop and field surveys, conduct interviews or focus groups , and analyze the competition. Survey/Instrument Construction : The construction of surveys is a critical aspect of research methodology that can fall prey to confirmation bias.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . graphic design, copywriting.).

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation 1: Pricing comes up first on two separate questions in this survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success.

Demand Generation 127

Demand Generation Studies Demand Generation 127

Tony Zambito

JUNE 8, 2020

A quarterly monitoring study of buyer attitudes about buying decisions during and after the COVID-19 Crisis, the COVID-19 Buyer Outlook Insights study will bring timely and essential buyer persona-based decision-making about when and how to resume marketing and sales. June 8, 2020.

Studies 162

Studies Buyer Personas Paid Search Agency Sample 162

Top Rank Marketing

AUGUST 2, 2023

As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution. To truly understand its effectiveness and impact, we need your valuable insights. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

AUGUST 8, 2022

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Survey methodology.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Studies Automation 98

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. Compared to surveys, which often occur at scale, interviews convey a sense of exclusivity because they occur one-on-one. You can use polls, surveys, email blasts, etc. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

KoMarketing Associates

MAY 2, 2018

Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success. Both analytics and personalization are in need of improvement, according to the survey, and previous research suggests that they go hand-in-hand.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Only B2B

JUNE 21, 2023

In this blog, we will explore the power of different types of Account-based marketing and delve into their benefits, examples, and case studies. According to a survey conducted by Evergage, an astonishing 98% of marketers believe that personalization enhances customer relationships.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Tomorrow People

JULY 19, 2022

This article will share four key characteristics of an effective GTM plan, along with some practical tips and examples. What are the characteristics of an effective go-to-market (GTM) plan? In fact, a study conducted by CB Insights shows that 35% of startups fail because there was no market need for their offering.

Planning 156

Planning Marketing Analytics Tools Marketing Plans Effectiveness 156

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. I also argued in my post that for most large and mid-size B2B companies, and for many smaller B2B firms, original research has now become essential for effective marketing.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

The Lead Agency

MAY 25, 2023

The 2022 Content Preferences Survey, which was based on data from a survey of 174 executives, found that 62% of B2B buyers engage with three to seven pieces of content before contacting a salesperson. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

KoMarketing Associates

JANUARY 17, 2017

A new study illuminates the growing reliance on smartphones in China and the potential for businesses to target this engaged audience. However, among all the mobile ad options, social media remains the most effective in spurring user action. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? In the “late stage” of the buyer’s journey, case studies (40 percent) appear to be most effective, followed by in-person events (32 percent) and other types of content (27 percent).

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Effective thought leadership should accomplish five objectives: 1. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Hinge Marketing

APRIL 10, 2017

I’m excited to announce that Hinge is kicking off its first Employer Brand Study and it promises to provide some very interesting and valuable insights into the dynamics of professional services recruiting. Click HERE to Participate in our survey. This is the first year that Hinge has focused a full study on this important topic.

Customer Surveys 55

Customer Surveys Studies Brand Identity Branding 55

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

Conversica

MARCH 21, 2019

Research Study: Fourth Annual Sales Effectiveness Report Now Available. Following up with leads is key for sales effectiveness. In our Fourth Annual Sales Effectiveness Report , we break down what goes into a successful lead follow-up strategy and the results that companies are seeing from the tactics that make up this strategy.

Studies 61

Studies Research Effectiveness Deliverability 61

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. One study on IT outsourcing found that automating these services could provide a total cost reduction of 26-66%. Market Smarter.

Marketing Budget 239

Marketing Budget Marketing AI Work Management Budget Programs 239

Biznology

FEBRUARY 15, 2017

Even in today’s highly competitive digital marketing and advertising field, promotional products are still relevant and an effective means of promoting your brand and increasing sales. The BPMA recently commissioned a survey that polled over 1,200 business people in the United Kingdom. 39% of respondents were managers. 14% calendar.

Customer Surveys 135

Customer Surveys Promotion Merchandising Product 135

Marketing Insider Group

JANUARY 31, 2023

But how can you tell if your marketing agency’s capabilities are aligned with creating an effective strategy? Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands. Consider the following criteria to set your business up for success.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

KoMarketing Associates

OCTOBER 16, 2018

SurveyMonkey conducted a survey that looked at marketing messages and found that capturing the attention and trust of buyers is the largest obstacle for about one-third (36 percent) of marketers. For instance, 48 percent of customers say that humorous ads are most effective at grabbing their attention.

Planning 120

Planning Customer Surveys Marketing Plans Case Study 120

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140