The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 171

Storytelling Consulting Marketing & Strategy Paid Search Agency 171

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. Guest post by Eleanor Hecks.

Case Studies 288

Case Studies Case Study Studies Top of Funnel 288

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 305

Paid Search Agency B2B Marketing Examples Enterprise Management 305

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all.

Storytelling 211

Storytelling Brand Identity Branding Paid Search Agency 211

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. Quick Takeaways: Be relatable.

Storytelling 204

Storytelling Brand Identity Branding Paid Search Agency 204

Marketing Insider Group

MAY 1, 2023

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. That’s why you need another brick in your content foundation: the story. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 240

Content Marketing Planning Paid Search Agency Content 240

Webbiquity

AUGUST 9, 2022

Demonstrate how your products or services will solve their problems specifically instead of generalized messaging. To convince your audience to buy your product or engage your services, use clear, simple language and terms that the prospect will understand. Will your product or service help them increase their revenue?

B2B Marketing 268

B2B Marketing Tips B2B B2B Sales 268

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. But reaching potential customers isn’t the only reason why you should start creating video content.

Video Marketing 277

Video Marketing Content Marketing Content Paid Search Agency 277

Webbiquity

APRIL 19, 2022

Don’t use it (at least not more than rarely) to pitch your product or service or to close a deal. They’ll want to hear details of the experiences of others who have already used your services or products, and the results they achieved. It also includes a video that tells an even more profound story of success.

Ideal Customer Profiles 338

Ideal Customer Profiles Practices Case Study Case Studies 338

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. But what exactly is thought leadership content marketing ?

Thought Leadership 300

Thought Leadership Enterprise Management Work Management Marketing Management 300

Marketing Insider Group

MARCH 24, 2021

Everybody loves a great story. Those same foundational elements of a moving story apply to content marketing. It’s “using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”. It’s not your product or service. It’s your “why.”

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

JANUARY 16, 2024

With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. Tip: To produce a successful animated video, look for a corporate video production company that offers high-quality 2D or 3D animation services and has a top-notch quality portfolio.

Creativity 183

Creativity Work Management Video Marketing B2B Marketing 183

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 275

Digital Asset Management Product Branding Brand Identity 275

The Forward Observer

MAY 10, 2024

She is Chief Executive at Momentum ITSMA, which she founded in 2011, advising global technology, professional, and financial services firms on growth strategies, key account development, and team alignment. About the Author Alisha Lyndon pioneered the idea of Account-Based Marketing to drive growth in strategic accounts.

Account Based Marketing 156

Account Based Marketing ABM Effectiveness B2B Thought Leadership 156

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Marketing Insider Group

DECEMBER 15, 2020

HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience. Nor, indeed do they even mention the products and services that the company sells. Many brands offer very similar products and services, often at similar prices.

Ad Building 328

Ad Building Content Marketing Brand Identity Branding 328

Marketing Insider Group

OCTOBER 12, 2020

More importantly, you get to share that passion with customers by providing them with exceptional products or services that they will love. But, to get customers on board, you need to build a brand that is going to create interest and instill loyalty in your startup. Start with Your Story. Make it memorable.

Startups 349

Startups Ad Building Brand Identity Branding 349

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Navigate the Channel

JANUARY 8, 2024

Location-based services, such as Google Maps, play a pivotal role in capturing these micro-moments. When customers and prospects look up, you’d better be there. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Marketing AI 122

Marketing AI Act-On Impressions Validation 122

Martech

MAY 20, 2024

1 is characterized by short-termism, data overload and a lack of human connection when reaching customers. Ring 2: The internal disconnect Marketing departments can become isolated silos within a company, disconnected from sales, customer service and product development. The customers? The irony is breathtaking.

Branding 102

Branding Brand Identity B2B Thought Leadership Paid Search Agency 102

Contently

JULY 26, 2022

The topic of money management is already complex enough, so avoid using buzzwords that leave customers scratching their heads. The company offers Banking Basic guides written with newbies in mind to help customers manage their money like a boss. Share customer stories. Explainers like “ What is a checking account?

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Trade Press Services

MAY 13, 2024

Brand Videos Give viewers a high-level introduction to your vision, mission, culture, products, and services with brand videos. Product and Service Demonstrations Demonstration videos have been a sales staple for years and are especially helpful when it’s not possible to connect with prospects and clients in person.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There is a time and place for brands to tell their own stories and showcase their value props for the world to see.

Storytelling 217

Storytelling Branding Brand Identity Word of Mouth 217

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Fully Customized Ads Fully customized Facebook ads empower you with unparalleled control over your campaigns.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Martech

MAY 6, 2024

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. Please use simple language.

Lead Ranking 107

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 107

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They’re more likely to use AI in product and service development, risk modeling, performance management, and more. Helping your teams focus on high-value tasks and build stronger customer relationships. Here are their stories. Each business function “spoke” (marketing, sales, service, etc.)

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Contently

DECEMBER 21, 2022

A Quick Recap of the Rudolph Story. Side note: the story of an adolescent deer who is shamed and bullied by his community until he had something everyone wants is problematic, when you think about it. The Marketing Original Story. Robert wrote the story. >> Every story needs conflict. million shoppers.

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

Martech

MARCH 29, 2024

There is another side to the agile story. By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. Customize agile to your unique circumstances Agile isn’t “one size fits all.”

Planning 113

Planning Business Work Management Word of Mouth 113

Spiralytics

MAY 30, 2024

These platforms enable marketers to reach their target audiences with ease, which means that they are perfect for running ads, engaging with customers, and forming a community around your brand. Discussions keep you in the loop with your customers. Think of these as instant messaging buddies for your business.

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Contently

AUGUST 2, 2022

We’ve got a few ideas on how to pull inspiration from the show without sacrificing the cred you already have with your customers. Offer an encouraging and uplifting tone and real-world applications to your product or service. Tell a good story that motivates your audience. Take it from Ted—a good story goes a long way.

Content 178

Content Storytelling Positioning Small Business Marketing 178

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics provide a more accurate reflection of the customer journey. Improve Engagement Through Customer Experience So how do you improve engagement?

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

DivvyHQ

FEBRUARY 9, 2022

Customer service data (or the systems that house that data) is often an untapped treasure trove of content ideas. In many organizations, marketers often don't have direct interactions with customers and miss out on all the juicy feedback and interesting stories. But the data is there.

Service 97

Service Content Interactive Marketing Organization 97

Content Standard

APRIL 19, 2024

In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91

Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. Unwavering customer focus? Helping customers succeed?

Work Management 107

Work Management Marketing Management Product Differentiation 107