Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Analytics 130

Analytics Ideal Customer Profiles Customer Satisfaction Touchpoints 130

CMSWire

JULY 3, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. The Gist Misaligned priorities stall AI. Most AI tools fail because they’re built without input from the people expected to use them.

Marketing AI 83

Marketing AI Sitefinity Enterprise Management CMS Development 83

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Televerde

SEPTEMBER 18, 2024

Business success is no longer just about providing good products and services—it requires delivering a seamless customer experience across every stage of the journey (from initial point of contact to retention) and every touchpoint (digital, analog, and in-person). In this guide, we’ll explore how to do it successfully.

Marketing AI 105

Marketing AI Marketing & Strategy Touchpoints Customer Satisfaction 105

Salesforce Marketing Cloud

JUNE 17, 2025

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. Mulesoft: Build your foundation for actionable AI Connect your systems, workflows and APIs in one place.

Digital Transformation 94

Digital Transformation Marketing Management Customer Satisfaction Paid Search Agency 94

Martech

FEBRUARY 5, 2025

Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses.

Marketing AI 91

Marketing AI Ad Building Ethics Privacy 91

Salesforce Marketing Cloud

MARCH 5, 2025

Building strong customer relationships is at the heart of every successful business. Enter the customer relationship management (CRM) manager a professional dedicated to ensuring your CRM strategy and tools work effectively to support your business goals. For your SMBs, a CRM can be a critical tool.

Work Management 92

Work Management Marketing Management Startups Marketing AI 92

Martech

AUGUST 8, 2024

When it comes to outstanding customer experiences, face-to-face personalization works like magic. Marketers are already interacting with the deft and care of a personal shopper. Today they are fueled to deliver hyper-personalized, relevant customer messages and experiences at the speed of a consumer’s interaction with the brand.

Positioning 117

Positioning Personalization Work Management Customer Satisfaction 117

Televerde

JULY 30, 2024

Customer lifecycle strategy is a crucial contributor to a business’s ability to engage, convert, and retain customers—and ultimately, to drive growth and long-term profitability. But it’s also harder than ever to execute well, thanks largely to fast-changing market dynamics that are causing customer behaviors to change rapidly.

Marketing Automation Services 105

Marketing Automation Services Marketing & Strategy Work Management Touchpoints 105

Salesforce Marketing Cloud

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. The idea that marketers have to “unlock” AI can feel daunting.

Tips 105

Tips Practices Ad Frequency Paid Search Agency 105

Martech

OCTOBER 15, 2024

The true foundation of marketing lies in building brands that create demand but also build trust. But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product.

Enterprise Management 124

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 124

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Retailer audiences offer valuable data for acquiring new customers.

Lead Ranking 120

Lead Ranking Tips Multi-Channel Lead Scoring 120

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Top of Funnel 112

Top of Funnel Touchpoints Work Management B2B Thought Leadership 112

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 301

AIDA Lead Ranking Top of Funnel Marketing AI 301

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

Zoominfo

OCTOBER 27, 2020

It’s one of the most talked-about trends in the marketing world. . Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But what does developing an actual personalized marketing strategy actually entail?

Marketing AI 246

Marketing AI Personalization Work Management B2B Marketing 246

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM applications can be used for more than just the recording of customer touch points. In today’s business world, the customer truly is king, and they have more buying power than ever.

Marketing AI 204

Marketing AI CRM Enterprise Management Ideal Customer Profiles 204

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Salesforce Marketing Cloud

JANUARY 6, 2025

Whether youre resolving customer inquiries, engaging prospects, or uncovering actionable insights, Agentforce helps you focus on the work that truly matters. By saving time, improving accuracy, and delivering faster results, AI agents empower teams to work smarter and achieve more. Have you collected all our awesome hoodies yet?

Customer Satisfaction 124

Customer Satisfaction Communities Touchpoints Loyalty 124

Martech

MARCH 31, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Personalization: Phygital strategies allow for personalized marketing efforts. Email: Business email address Sign me up! Processing.

Customer Satisfaction 101

Customer Satisfaction Marketing AI Paid Search Agency Loyalty 101

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 100

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. What about the customer experience?

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.

Paid Content 113

Paid Content Lead Ranking Marketing Qualified Leads Ad Building 113

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Dynamic Role of AI in B2B Content Marketing Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Content Marketing is becoming increasingly vital as businesses strive to produce high-quality content at scale, personalize customer interactions, and drive measurable results.

Marketing AI 52

Marketing AI Top of Funnel B2B Marketing Lead Ranking 52

Orange Owl Blog

APRIL 5, 2025

B2B Marketing The Strategic Role of AI in B2B ABM (Account-Based Marketing) Vivek Goel April 5, 2025 Share : Table of Contents Introduction The Role of AI in B2B Account-Based Marketing (ABM) is reshaping how businesses identify, target, and engage high-value accounts with precision and personalization.

Account Based Marketing 52

Account Based Marketing Marketing AI ABM Ideal Customer Profiles 52

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. AI makes an impact.

Marketing Analytics Tools 146

Marketing Analytics Tools Marketing AI Lead Ranking Research 146

Orange Owl Blog

MAY 10, 2025

This advanced form of artificial intelligence is rapidly gaining traction in B2B marketing, offering solutions to some of the industry’s most challenging problemslong sales cycles, intricate customer journeys, and the need for hyper-personalized engagement. This is the future that Agentic AI is building.

Marketing AI 52

Marketing AI Sales Management B2B Marketing Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 29, 2025

Financial services institutions have always focused on building and managing trusted customer relationships. When customers, whether an individual or a business, entrust an organization with their finances, they expect tailored advice and solutions catered to their unique financial needs and goals.

Digital Asset Management 59

Digital Asset Management Marketing Management Service Personalization 59

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Trade Press Services

SEPTEMBER 9, 2024

The difference between a thriving business and a struggling one often boils down to one common factor: customer service. As such, the quality of customer service can make or break these relationships , directly impacting a business’s bottom line. Recent research indicates that poor customer service costs U.S.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Management Service B2B 104

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Churn Rate 117

Churn Rate Customer Satisfaction Click Rate CTR 117

Bluetext

JANUARY 1, 2025

As the marketing landscape continues to evolve at a rapid pace, staying ahead of the curve is essential for B2B brands looking to remain competitive. From AI-driven strategies to immersive technologies, these innovations offer unprecedented opportunities to build stronger relationships, enhance personalization, and drive measurable results.

Marketing AI 49

Marketing AI Trends B2B Marketing Marketing Automation Services 49

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results.

Marketing AI 129

Marketing AI Optimization Campaigns Marketing Automation Services 129

Trade Press Services

JUNE 23, 2025

That’s why forward-thinking organizations are investing in marketing personalization strategies to enhance engagement and drive conversions. To truly understand what’s working and scale efforts successfully, it’s critical to track key performance indicators (KPIs) that reflect content relevance, lead quality, and long-term customer value.

Sales Qualified Leads 83

Sales Qualified Leads Conversion Personalization Top of Funnel 83

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102