Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 235

CRM Enterprise Management Marketing Management Marketing & Strategy 235

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Martech

NOVEMBER 14, 2024

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Analytics 130

Analytics Ideal Customer Profiles Touchpoints Customer Satisfaction 130

Marketing Insider Group

JANUARY 3, 2023

Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen. Here are key customer retention strategies your business should consider for 2023. Google knows the value of relevant content, and so do your customers.

Marketing Strategy 360

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 360

Televerde

SEPTEMBER 18, 2024

Business success is no longer just about providing good products and services—it requires delivering a seamless customer experience across every stage of the journey (from initial point of contact to retention) and every touchpoint (digital, analog, and in-person). In this guide, we’ll explore how to do it successfully.

Marketing AI 105

Marketing AI Marketing & Strategy Touchpoints Customer Satisfaction 105

Televerde

AUGUST 8, 2024

Today, customer engagement is just as important in the B2B world as in B2C environments. Customers want and even expect personalized and aligned experiences at every stage of their customer journey—as a result, customer journey mapping has become a fundamental part of every good marketing strategy.

Buyer Personas 105

Buyer Personas Touchpoints Demand Generation Agencies Customer Satisfaction 105

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. It is about emotional connections, those intangible bonds that keep customers returning even when alternatives exist.

Loyalty 137

Loyalty Branding Brand Identity Customer Satisfaction 137

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Customer journey maps can’t fix all of these problems, but they do give businesses the opportunity to visualize the various touchpoints and experiences our customers pass through as they move from awareness to post-sale. But we’re rarely sure.

Top of Funnel 112

Top of Funnel Touchpoints Work Management B2B Thought Leadership 112

Televerde

JULY 30, 2024

Customer lifecycle strategy is a crucial contributor to a business’s ability to engage, convert, and retain customers—and ultimately, to drive growth and long-term profitability. But it’s also harder than ever to execute well, thanks largely to fast-changing market dynamics that are causing customer behaviors to change rapidly.

Marketing Automation Services 105

Marketing Automation Services Marketing & Strategy Work Management Touchpoints 105

sagefrog

JANUARY 17, 2025

Exceptional B2B customer experience (CX) is the backbone of success in an environment where every one of your competitors is looking to stand out. These relationships form a foundation of mutual success, where customer experience directly impacts retention, loyalty, and revenue. What Is B2B Customer Experience?

Ideal Customer Profiles 105

Ideal Customer Profiles B2B Lead Ranking Marketing Management 105

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 333

Enterprise Management B2B Marketing Tools Marketing Management 333

Martech

OCTOBER 15, 2024

And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand. In a highly competitive digital-first marketplace, the trust of our existing customers is a powerful marketing tool.

Enterprise Management 124

Enterprise Management Top of Funnel Marketing Management Digital Marketing Funnels 124

Vision Edge Marketing

FEBRUARY 11, 2025

As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Research from Forbes indicates businesses that emphasize trust experience higher customer retention and more productive partnerships.

Lead Scoring 162

Lead Scoring Lead Ranking Business B2B 162

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up!

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 100

ClearVoice

NOVEMBER 4, 2024

Building lasting customer relationships can feel like an uphill battle. Your brand guidelines may look perfect on paper, but when they don’t match up with real customer interactions, it leads to confusion — and frustrated customers will start looking elsewhere. It’s about keeping your brand voice intact while adapting.

Guidelines 92

Guidelines Work Management Marketing Management Ideal Customer Profiles 92

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 279

Enterprise Management Allocation Customer Satisfaction Lead Ranking 279

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? Data-Driven Decision Making : Leveraging analytics and customer data to inform strategies and personalize engagements. Here are some telltale signs: 1.

Organization 88

Organization Marketing Automation Services Work Management Marketing Budget 88

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Churn Rate 119

Churn Rate Customer Satisfaction Click Rate CTR 119

Vision Edge Marketing

APRIL 27, 2021

indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience. Customer Buying and Customer Experience Map Differentiators.

Touchpoints 264

Touchpoints Word of Mouth Work Management Customer Satisfaction 264

Salesforce Marketing Cloud

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Service 105

Service Customer Satisfaction Allocation Word of Mouth 105

Heinz Marketing

DECEMBER 20, 2024

Marketing orchestration refers to the seamless alignment of all marketing efforts, tools, and teams to deliver unified customer experiences. When integrated with a GTM strategywhich outlines how a company brings products or services to marketmarketing orchestration ensures that all customer touchpoints are optimized and cohesive.

Marketing Analytics Tools 98

Marketing Analytics Tools CMS Development Marketing Strategy Marketing & Strategy 98

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Use this data to engage consumers directly, understand their buying habits and remove hurdles in the purchase process — boosting satisfaction, loyalty and lifetime value. Here are three ways to maximize the data you already have.

Lead Ranking 120

Lead Ranking Tips Multi-Channel Lead Scoring 120

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. This will drive efficiency, personalization and satisfaction to unprecedented levels.

Marketing AI 129

Marketing AI Work Management Marketing Management Paid Search Agency 129

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Marketing AI 129

Marketing AI CMS Development Enterprise Management Industry CMS 129

Martech

MARCH 31, 2025

Opportunities for marketers in delivering phygital experiences Enhanced customer engagement: By creating phygital experiences, marketers can engage customers in more meaningful ways. Data-driven insights: The integration of digital tools in physical spaces enables marketers to gather valuable data on customer behavior.

Customer Satisfaction 101

Customer Satisfaction Marketing AI Paid Search Agency Loyalty 101

Webbiquity

MARCH 31, 2025

Demand generation isnt just about driving up numbers; its about attracting high-quality leads that match your ideal customer profile and eventually become loyal clients. Understanding B2B Demand Generation Ever wondered why some businesses effortlessly capture attention while others struggle to generate interest among potential customers ?

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Martech

AUGUST 8, 2024

When it comes to outstanding customer experiences, face-to-face personalization works like magic. Today they are fueled to deliver hyper-personalized, relevant customer messages and experiences at the speed of a consumer’s interaction with the brand. They take you by the hand, show you all the options, and – voilà!

Positioning 117

Positioning Personalization Work Management Customer Satisfaction 117

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors.

Loyalty 272

Loyalty Personalization Budget Programs Marketing Automation Services 272

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Each role is key in engaging customers, boosting conversions and supporting broader business goals. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

CMS Development 114

CMS Development Allocation Industry CMS Budget Programs 114

Vision Edge Marketing

NOVEMBER 7, 2023

Whether you call it the Age of the Customer or the Engagement Economy, where customer have more power and choices than ever before, one thing is abundantly clear, an organization must be customer-centric to succeed. How do you understand your customers better and create value for them at every touchpoint?

Design 290

Design Best Practices Lead Ranking Multi-Channel 290

Salesforce Marketing Cloud

JANUARY 6, 2025

Whether youre resolving customer inquiries, engaging prospects, or uncovering actionable insights, Agentforce helps you focus on the work that truly matters. Check out the Serviceblazer Quest: AI for Customer Service to discover how AI can transform support teams. Have you collected all our awesome hoodies yet?

Customer Satisfaction 124

Customer Satisfaction Communities Touchpoints Loyalty 124

Sprout Social

JULY 31, 2024

If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. Optimizing FRT is essential as it sets the tone for the entire customer experience.

Advertising Benchmark 133

Advertising Benchmark Knowledge Base Customer Satisfaction Work Management 133

Vision Edge Marketing

MAY 20, 2025

The company encountered several challenges during the transition that required them to take some steps back and re-engineer customer-centric processes, in order to grow and improve service quality and customer experience. All of these can impact the customer experience and impede growth. Third: production/delivery disruption.

Work Management 175

Work Management Marketing Management Process Service 175

Martech

DECEMBER 11, 2024

Modern customer journeys are no longer linear or predictable. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions. Heres how event-based journey analytics can redefine how companies map, measure, and optimize customer interactions.

Ethics 115

Ethics Customer Satisfaction Transparency Loyalty 115

Salesforce Marketing Cloud

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes. Absolutely.

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Salesforce Marketing Cloud

JUNE 17, 2025

With over a century of global automotive leadership, Ford recently embarked on a significant digital transformation in South America, focusing on delivering personalized, impactful customer experiences. Our priority is based on customer satisfaction.

Digital Transformation 71

Digital Transformation Marketing Management Customer Satisfaction Paid Search Agency 71