Webbiquity

MARCH 14, 2025

Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer.

Marketing AI 154

Marketing AI Design B2B Marketing Lead Ranking 154

Martech

JULY 29, 2024

Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. the metaverse ), greater AI investments have real and near-immediate potential to provide ROI. It also creates category leaders from organizations that can extract maximum value from AI.

Marketing AI 140

Marketing AI Brand Identity Branding Digital Transformation 140

Heinz Marketing

AUGUST 9, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. Use AI tools to analyze customer behavior, preferences, and trends.

Marketing AI 116

Marketing AI Effectiveness Work Management Paid Search Agency 116

Marketing Insider Group

AUGUST 7, 2024

Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.

Marketing AI 222

Marketing AI Business Marketing Management Paid Search Agency 222

Webbiquity

JULY 11, 2024

So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security.

Marketing AI 193

Marketing AI Ad Building Ethics Customer Satisfaction 193

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. It demands that marketing teams consistently have the right skills.

Marketing AI 126

Marketing AI Training Work Management Marketing Management 126

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Marketing AI 131

Marketing AI Work Management Marketing Management Paid Search Agency 131

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai introduces THINK1.Ai:

Marketing AI 119

Marketing AI Advertising Agencies Paid Search Agency Customer Satisfaction 119

Marketing Insider Group

NOVEMBER 21, 2024

Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). As businesses interact with customers through social platforms more, CRM systems have had to adapt. Real-time customer feedback from social platforms helps refine campaigns and strategies more effectively.

Social Media 264

Social Media Work Management Marketing Management CRM 264

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. It has made marketing efforts far more manageable in some significant areas.

Marketing AI 317

Marketing AI B2B Marketing Planning Work Management 317

Vision Edge Marketing

JANUARY 28, 2025

Many of our customers operate in a competitive business landscape and are experiencing higher customer expectations than ever. What they have learned is that a customer-centric strategy provides an excellent path for addressing both. Customer-centricity isnt just about good intentions. Does that feel familiar to you?

Practices 262

Practices Work Management Marketing Management Best Practices 262

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Here are the key roles in the AI dream team.

Marketing AI 112

Marketing AI Ethics Work Management Marketing Management 112

Salesforce Marketing Cloud

JANUARY 6, 2025

Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. With AI, youre paving the way for a smarter, more connected future. Streamline resource allocation with AI insights.

Marketing AI 111

Marketing AI Startups Allocation Customer Satisfaction 111

Salesforce Marketing Cloud

MAY 6, 2025

If your company is like most, you probably use several AI tools. The finance department may be using artificial intelligence (AI) to streamline budgets. Sales might be trying out an AI agent to generate leads. And HR might be using AI to source candidates. An AI committee. The solution?

Marketing AI 123

Marketing AI Paid Search Agency Companies Lead Ranking 123

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 235

CRM Enterprise Management Marketing Management Marketing & Strategy 235

Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Quarterly results drive many leaders.

Marketing AI 122

Marketing AI Customer Satisfaction Cost Per Click Case Studies 122

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. It also delivers softer benefits, such as improving customer satisfaction and reinforcing the brand’s innovation values.

Enterprise Management 126

Enterprise Management Marketing AI Work Management Marketing Management 126

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI can change this dynamic by augmenting decision-making with rich data and insights at a previously unknown scale and frequency.

Marketing AI 122

Marketing AI Work Management Marketing Management Advertising Agencies 122

CMSWire

JUNE 12, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Predictive AI helps companies address customer needs before problems arise, which improves satisfaction and reduce churn.

Marketing AI 97

Marketing AI Work Management Sitefinity Lead Ranking 97

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Marketing AI 190

Marketing AI Customer Satisfaction Paid Search Agency Transparency 190

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing AI 131

Marketing AI CMS Development Enterprise Management Industry CMS 131

Salesforce Marketing Cloud

NOVEMBER 11, 2024

But the right technology, like an artificial intelligence (AI) assistant, or agent, for small business, can make a world of difference. Imagine having a digital partner that keeps your tasks on track, boosts your customer service, and makes daily operations smoother. It’s a smart investment that keeps costs down.

Small Business Marketing 105

Small Business Marketing Marketing AI SMB Work Management 105

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Paid Search Agency 122

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 122

Trade Press Services

JUNE 9, 2025

Artificial intelligence (AI)-driven chatbots have transformed the way B2B organizations interact with prospects and customers. These automated conversational agents use AI to interact with clients in real time. The chatbot market is expected to reach over $15 billion by 2028. Ease of scalability.

Enterprise Management 76

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 76

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 328

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 328

CMSWire

JUNE 16, 2025

Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. Use AI for chatbots and repetitive CX tasks to reduce wait times and lower operational costs. We've got you covered. The Gist Start with the basics.

Marketing AI 75

Marketing AI Enterprise Management Digital Asset Management Work Management 75

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

Marketing Automation Services 120

Marketing Automation Services Marketing AI Tools Work Management 120

Salesforce Marketing Cloud

AUGUST 19, 2024

Organizations are quick to adopt artificial intelligence (AI) for their automation, decision-making, customer support, and growth strategy needs. However, increased AI workloads come with important security and privacy considerations. Businesses can benefit from AI in a secure way with the Einstein 1 Platform.

Marketing AI 92

Marketing AI Efficiency Marketing Management Privacy 92

Salesforce Marketing Cloud

APRIL 8, 2025

Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. Dont let confusion over agentic artificial intelligence (AI) lingo be a roadblock to adoption: This glossary will help you understand the basics so you can feel confident about your adoption strategy.

Marketing AI 95

Marketing AI Allocation Work Management Marketing Management 95

Salesforce Marketing Cloud

OCTOBER 29, 2024

CEOs across industries have embraced AI, imagining exponential growth, unprecedented productivity, and radical cost reductions. The misguided rush to train and deploy Large Language Models (LLMs)—fueled by industry hype and misconceptions that these models alone can solve all AI-related challenges—is a fundamental miscalculation.

Enterprise Management 145

Enterprise Management Work Management Marketing Management Lead Ranking 145

Salesforce Marketing Cloud

AUGUST 8, 2024

Blast emails have been a go-to tool for marketers for years. But email marketing has come a long way since the days of batch-and-blast strategies. Now, personalized email marketing is essential for creating meaningful connections and driving better engagement. What you’ll learn What is personalized email marketing?

Blast Campaigns 111

Blast Campaigns Email Marketing Personalization Planning 111

Salesforce Marketing Cloud

JANUARY 30, 2025

AI is making waves across industries, and customer service is no exception. While theres plenty of buzz about how it’s already transforming existing customer service roles, theres another side to the story thats just as exciting: the brand-new jobs AI is bringing to the table.

Work Management 106

Work Management Ideal Customer Profiles Service Ethics 106

Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you.

Lead Ranking 130

Lead Ranking Lead Scoring Conversion Zoominfo 130

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Marketing AI 97

Marketing AI Generation Planning Ad Building 97

Martech

FEBRUARY 18, 2025

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing AI Enterprise Management Allocation 105

Marketing Insider Group

MARCH 4, 2025

AI-driven UX enhancements refine layouts based on real-time interactions. Location-based customization, such as adjusting currency or language settings, improves relevance. Data-driven personalization should respect privacy regulations, balancing customization with user trust.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. However, I soon realized that the true power of AI for entrepreneurs wasn't in accessing information but in how its capabilities could be applied across multiple use cases. AI has been my go-to in those moments. Its not one-size-fits-all.

Marketing AI 78

Marketing AI Work Management Marketing Management Budget Programs 78