Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. They are too focused on customer acquisition.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Engage with prospective customers on social media.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Contently

SEPTEMBER 20, 2022

A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.” For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies.

Ethics 189

Ethics Social Media Trends Copyright 189

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

MARCH 23, 2021

So you’ve created some videos. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Why Do Video Marketing Metrics Matter?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 143

Trends Effectiveness Marketing & Strategy Viral Marketing 143

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Someone (often a freelancer or an external agency) is tasked to publish a certain number of articles that often have nothing to do with that brand’s value proposition.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! One great example of successful B2B trendjacking is premium stock photography and video site Shutterstock. Just take a look at this promotional video from management tool Airtable.

Tactics 264

Tactics B2B Marketing Work Management Planning 264

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” Think of your employees as high-value customers—it will change the way you do things. Market your company to your employees with as much passion as you use with your top customers.

Business 208

Business Lead Ranking Guidelines Paid Search Agency 208

Marketing Insider Group

MARCH 16, 2023

This message is huge for building connection with customers. By asking customers to share their AirBnB stays and reposting the content on their brand platforms, they proved authentic and motivated people to find their own perfect AirBnB vacation. Nothing says this more than their official “Find Your Greatness” campaign.

Marketing Agencies 2 220

Marketing Agencies 2 Lead Ranking Content Work Management 220

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement.

Social Media 96

Social Media Features Media Curation 96

Sprout Social

APRIL 4, 2023

Types of ephemeral content on social media Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. Stories can be a great way to drive leads and customers.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Planning Work Management 110

Sprout Social

NOVEMBER 16, 2016

It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. One of the best ways to convert Twitter traffic is by using social media reviews.

Twitter 99

Twitter Traffic Ad Building Tips 99

The Marketing Blender

MARCH 15, 2021

Content marketing with a customer-centric focus. Your customers actually want to hear from you. We highly recommend a CRM and automation platform that will help you build segmented workflows that will help you nurture new leads into customers. Here are some tips to help you get a clear picture of your ideal customers.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Customize your channel’s layout To get started, click the “customize my channel” button at the top of the screen. This defaults to a Short videos section and a Videos section.

Youtube 82

Youtube Advertising Channels Brand Identity Branding 82

SendX

NOVEMBER 20, 2018

Deal - Get 30% extra credit on climb plan (Once you signed up to the plan, send an email at hello@aeroleads.com by sharing page URL) 6) InVideo: InVideo is the most versatile video creation tool that creates quick and professional videos, has an intuitive UI with classy and flexible templates. Think of Canva for videos.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. It’s a known fact that 30% of short-form video content is watched 81% of the way through. Once you’re satisfied with it, you can publish your story. Most of us are familiar with it.

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

Optinmonster

OCTOBER 31, 2023

Every day, millions of articles, blog posts, videos, and social media updates are published, competing for the attention of online users. Testimonials These headlines use quotes or experiences from real people, often customers or experts, to validate a point or product. Get to know your target audience. What makes them tick?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Stay in front of potential customers by posting regular updates and engaging with your audience. A proactive, helpful approach can attract the attention of prospective customers. Link your outbound campaigns to your landing pages to drive more traffic.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Martech Advisor

MARCH 22, 2020

Any channel that ‘attracts’ unknown customers such that they enquire about your products and services, rather than you going after them individually (which can only happen if you have prior information on the prospect), is an inbound marketing method. Web content with virality factor. What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Graphic source: Keap report.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Google is constantly testing new SERP features as they try to improve the customer experience. Videos/Video Carousel.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook. Key Stats: Over 2.1 Hey, Rachel.

Social Media 111

Social Media Stats Ideal Customer Profiles Media 111

Hubspot

APRIL 6, 2021

Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. A social media publishing tool – Manually publishing to your Facebook Page can be time-consuming and take you away from more important tasks.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Biznology

DECEMBER 22, 2016

Mobile devices are the source of more traffic on the internet than desktops. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. Video content. Video has become so important. Video literally reaches out and grabs your audience’s attention.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Martech Advisor

JANUARY 13, 2020

million pieces of content are shared on Facebook, 350,000 new tweets are posted, and a hundred hours of video are uploaded to YouTube. We’ve seen this happen before with tools that made it easy for anyone to create and publish text, image, and videos - the next great frontier is interactive content. Every minute, 1.3

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business.

Curation 82

Curation Click Rate Content Open Rate 82

Sprout Social

AUGUST 30, 2021

Reach prospects and returning customers. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. Generate qualified leads.

Paid Content 136

Paid Content Social Media Campaigns Media 136

Scoop.it

AUGUST 3, 2021

Failure to strike the right note with your target audience could mean a decline in traffic that falls into your sales funnel. There are no hours spent in front of a word processor, no video editing sessions, and no product photo ops. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging.

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Brandpoint

APRIL 26, 2021

Read More: How to Avoid the Hard-Sell in Your Sponsored Content ] Tony Takeaways: Chart out your customer journeys and map out content that fits into each stage Determine funnel-appropriate CTAs for every piece of content you publish 3. And of course, there are always crossovers in his two families that help muddy the waters.

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. Because, in content, there's a strong relationship between virality and emotion.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

JANUARY 20, 2021

Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. This is a useful step to generate video ideas during the initial planning phase as well as later on, when the channel is live. It’s one way viewers will decide if they want to watch your video.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

AUGUST 2, 2018

Video views. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad. They also drive traffic to your product pages. Brand awareness. Engagement.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101