Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Publishing.

Features 103

Features Tagging Custom Publishing Keywords 103

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Networking is crucial. Influencer outreach.

Paid Content 243

Paid Content Budget Programs Research Marketing Analytics Tools 243

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. These range from marketing and communication to sales and employee professional development. Looking to amplify your marketing message?

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

JUNE 6, 2024

Through that time, our north star has always been to help our customers not just manage but maximize the power of social. Listening customers will be able to tap into Analyze by AI Assist and Summarize by AI Assist , new widgets that will help you distill content and surface important conversation trends faster. Enter Sprout.

Work Management 95

Work Management Advertising Agencies Marketing Management Social Media 95

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Creating a content calendar that outlines the mix of formats, themes and publishing schedule.

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. The goal is to convert leads into paying customers, build relationships with them, retain them, and turn them into brand advocates. To dramatically improve the effectiveness of your customer service, you need to collect customer data and act on it.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Our #1 Most Requested Feature is Here. Published on. TikTok editing tools.

Budget Programs 116

Budget Programs Video Marketing Tools Marketing & Strategy 116

Sprout Social

DECEMBER 3, 2020

There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Publish content from anywhere.

Marketing Management 134

Marketing Management Ideal Customer Profiles Custom Publishing Mobile Marketing 134

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates. Jump ahead: What is LinkedIn Sales Navigator?

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 107

Analytics Enterprise Management Work Management Business 107

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 92

B2B Marketing Linkedin B2B Social Marketing 92

Spiralytics

FEBRUARY 7, 2024

Sounds like a marketer’s dream, right? This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions.

Social Media 124

Social Media Media Paid Social Agency Ideal Customer Profiles 124

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting. Let’s dive in.

Tagging 115

Tagging Marketing Strategy Marketing & Strategy Planning 115

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B.

Buying Cycle 94

Buying Cycle B2B Marketing Demand Generation Agencies Studies 94

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You can customize it to make it more unique and easy to remember.

Linkedin 108

Linkedin Effectiveness Ideal Customer Profiles Business 108

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Sprout Social

MAY 8, 2023

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. Users on average spend 23.5 to 5 p.m.)

Best Practices 103

Best Practices Social Media Work Management Education 103

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Advertising Agencies 118

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 118

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. Social networks are one of the main places where information is exchanged. What is social selling?

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Drupal : Features: Highly flexible, robust security, excellent scalability.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Drupal : Features: Highly flexible, robust security, excellent scalability.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. The primary aim of these tools is to help businesses identify their target market and meet their marketing goals. This article will dive into their features and explain their differences.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 103

SWOT Comparison Peer-to-peer Analysis 103

SmartBug Media

FEBRUARY 27, 2023

CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily. HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Reach prospects and returning customers.

Paid Content 136

Paid Content Social Media Campaigns Media 136

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Published on.

B2B Marketing 131

B2B Marketing Brand Identity Branding B2B 131

Optinmonster

DECEMBER 19, 2023

Are they entering their real name and contact information? For all you know, all the information they enter could be fake. Most data breaches involve cybercriminals using hacking techniques to steal credit card information. Use tools that offer robust data privacy features to overcome this eCommerce business challenge.

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

Martech

MARCH 25, 2022

To navigate this transition, marketing teams will look to data management to bridge data silos and build out hyper-personalized experiences, which the IDMC for Retail platform promises to deliver. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Enterprise Management 93

Enterprise Management Marketing Management Buyer's Journey Ideal Customer Profiles 93

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network.

Youtube 123

Youtube Advertising Channels Video Marketing Paid Search Agency 123

SocialPilot

DECEMBER 6, 2023

As much as I’d love it, I can’t see anyone using my name instead of the word ‘marketer’ in the future, but it’s still incredibly important to establish yourself as a name that someone associates with expertise in a certain field. Meetup.com can be a great resource for networking across any kind of industry or field that you can think of.

Personalization 88

Personalization Brand Identity Branding Tips 88

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. This allows you to put your customers in the spotlight and enhance your relationship with them. And 49% are already using it to inform their creative content.

Curation 136

Curation Content Social Media Custom Publishing 136