BenchmarkONE

JANUARY 26, 2021

2020 was rough, and many small businesses didn’t meet their sales and marketing goals. Tap Into Your Existing Customers. Happy customers are the best customers. Writing thorough case studies and publishing them on your site, social media, and adding them to your drip campaigns. Create New Content.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 101

Social Media Template Work Management Marketing Management 101

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. More eyes and engagement=more sales. Ready to get started?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Buffer

OCTOBER 31, 2022

Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests. Reddit may come to mind as it is essentially several vertical networks (subreddits) in one horizontal network. What are vertical networks?

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 124

Template Email Marketing Blast Campaigns Planning 124

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. Every business finds itself in a marketing rut from time to time. Content should be relevant to your target market. Listen…we’ve all been there.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. Connect paid search and content marketing teams.

SEO 64

SEO Tips SERP Forrester 64

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence.

Social Media 106

Social Media Media Business Viral Marketing 106

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. Tips for Getting Started. Asset Mixes.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Owned media is essentially free to publish. Email marketing campaigns. Your website. Blog properties.

Paid Content 91

Paid Content Paid Search Agency Media Paid Social Agency 91

Sprout Social

NOVEMBER 1, 2021

When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. The benefits of a program crosses multiple departments: Increased brand awareness for marketing. Wider personal network for sales. Networking opportunities. Published on Categories.

Work Management 117

Work Management B2B Thought Leadership Thought Leadership Marketing Management 117

Televerde

JUNE 22, 2021

Having an engaging social media presence is one of the most important aspects of a successful marketing strategy. An automated system can recommend social media topics, so you spend more time focused on your customers. You can choose to manually publish content to your chosen social media sites, or you can use the scheduling feature.

Social Media 64

Social Media Automation Tools Personalization 64

KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Hubspot

APRIL 13, 2022

When you're noticing a slump in performance, a lack of motivation, or an opportunity to grow in your career, try putting some business resolutions in place to get back on track. Form an SLA with the marketing team. But both teams can get relatively close to this by creating a customer flywheel. Track your sales pipeline.

Enterprise Management 59

Enterprise Management Work Management Business Marketing Management 59

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

To make matters worse, events face market competition just like any other business. Social media ads , marketing campaigns, and content management all required multiple team members to track, log, and execute. Automate event publishing so that staff members can schedule events ahead of time. Social Media Marketing.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Pick your social channels. Pinterest.

Social Media 103

Social Media Social Marketing Media Business 103

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Do you understand your customers? When you begin to create and track SEO-optimized content, try to keep in mind it will take time to get results. Do you have a list of competitors’ websites ready? .

SEO 111

SEO FAQ Content Work Management 111

Sprout Social

MAY 28, 2020

Raise your hand if you’ve ever tried to juggle: Concepting, creating and scheduling dozens of social media posts across multiple networks. Reporting on your campaign’s performance to your boss, client or other marketers. Set your campaign up for success with a comprehensive publishing suite.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. Pro tip: If you already have robust thumbnails, review their performance.

Youtube 88

Youtube Banners Ideal Customer Profiles Keywords 88

Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. A lot of the things he discussed didn’t relate directly to B2B Marketing – he talked about the value of diversity in the workforce, how to lead with humanity in work and life, and how mindfulness retreats have improved the way his team works together. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on).

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Buffer

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Navigate the Channel

NOVEMBER 28, 2023

Your potential customers might not even know you exist. Google’s algorithm rewards websites that regularly publish fresh, high-quality content by boosting their visibility in search engine results pages (SERPs). This is where blogging becomes your beacon of light in the vast online landscape.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote. Provide a text-based rendition of the video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Zoominfo

MAY 10, 2018

Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). So we recommend using your personal or professional network to secure prospect referrals. The solution? Don’t be afraid to say no to a meeting.

Sales Management 236

Sales Management Top of Funnel Cold Calling Work Management 236

Hubspot

AUGUST 16, 2019

Nowadays, social media is a critical component of any business's marketing strategy. With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services. Network, network, network. There are over 3.2

Consulting 77

Consulting Social Media Media Peer-to-peer 77

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Here’s how it works: First, track your brand mentions. Besides, your blog content is really important for nurturing your leads and turning them into customers.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. Here are some top tips on where to look, how to cultivate relationships and how to get the best response from outreach efforts. As you come across names, add them to your tracking doc.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. It also helps to generate things like brand awareness, leads and customer engagement. Here are five tips to help you get there: 1. Twitter Cards.

Social Media 106

Social Media Effectiveness Media Social Networks 106

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Engagement: The amount of people who engage with your brand across social networks.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

SpotMe Blog

JUNE 30, 2023

Use social media, email marketing, and promotional partnerships to spread the word. Or if you’re a professional services provider and strengthening network connections is a top priority for your audience, make sure there’s plenty of time for networking at your event. Record and publish videos after the event too.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52