article thumbnail

3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked

Unbounce

Promote Your Content More Strategically. Some B2B companies go all out when promoting their content. This is very easy to overlook when you’re focused on other aspects of your B2B content marketing strategy, but it can help you plan how to promote your content to specific leads and customers depending on which segment they belong to.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Janet is all about promoting thought leadership and will encourage you to take rewarding actions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. It is also a great idea to set up your business digital card to curate your brand’s social proof. It always helps a brand look more relatable and trustworthy!

article thumbnail

How We’re Working for You During COVID-19

Unbounce

Agencies whose clients are cutting ad spend are in a rush to alter campaigns and promotional activities. Understandably, many are in watch-and-wait mode when it comes to making further investments in their PPC or social campaigns. Over the next few days, our team is looking into what we might be able to curate on the above.

article thumbnail

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Must-read articles: Publishers, curation and algorithms. Resources for Content Promotion. Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. These resources provide great tips on how to optimize your channels for promotion and deliver content to your audience.

article thumbnail

Why Marketing to Interior Designers Is a Good Idea for Building Materials Companies

Navigate the Channel

Pay-per-Click (PPC) Ads. When it comes to marketing your building materials company online, pay-per-click (PPC) ads are a must-have strategy. While paid advertising methods like PPC do require an upfront cost, they’re a good way to ensure the right people are seeing your company name at the right time. How do you do this?

article thumbnail

Why Agencies Should Join TikTok

Sharpspring

Promote: push posts out to a wider audience. If you’d like greater freedom in curating, remixing, and responding to content, stick with the Creator account. When they hop on TikTok, they’re not always searching for “PPC tips.”. Curate and Remix Relevant Posts. Duets: record side-by-side videos with other users.