Scoop.it

AUGUST 29, 2019

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Why employee advocacy works with content curation.

Curation 69

Curation Peer-to-peer Paid Search Agency Content 69

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Here are some tactics for email marketers to consider.

Deliverability 114

Deliverability Tactics Email Marketing Work Management 114

SendX

APRIL 1, 2019

When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy strategy, it’s time to do away with old-school game plans and build an email list from scratch. Email list building is a cheap way to get maximum profits.

Ad Building 240

Ad Building Marketing & Strategy Opt-out Opt-in 240

Scoop.it

OCTOBER 2, 2024

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated Content 119

User-Generated Content Generation Ad Building Brand Identity 119

Sprout Social

FEBRUARY 25, 2020

And 84% of respondents in an Infographic World survey found the medium effective. According to the previously-cited Infographic World survey, infographics are the most effective medium for learning and retaining information. But that’s easier said than done because there’s a lot that goes into creating one. Why use infographics?

Social Media 141

Social Media Social Marketing Media Peer-to-peer 141

Oktopost

AUGUST 9, 2020

And their posts usually get more attention: people trust their peers more than they trust brands. For example, 78% of salespeople who use social media in their sales process outperform their peers. For example, 78% of salespeople who use social media in their sales process outperform their peers. How to Become a Top Advocate.

Practices 134

Practices Peer-to-peer B2B Thought Leadership Best Practices 134

Marketing Insider Group

MARCH 4, 2020

45% of the companies surveyed had trouble maintaining consistency in their messaging. Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. The result?

Enterprise Management 261

Enterprise Management Paid Search Agency Examples Advertising Agencies 261

EveryoneSocial

NOVEMBER 20, 2018

67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. ( 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. ( Probably not as much as you should be or realize you need to be. The Sheer Numbers of Social Media Users.

Social Media 104

Social Media Peer-to-peer Advertising Channels Social Marketing 104

Webbiquity

FEBRUARY 13, 2017

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 2) Netvibes.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

SmartBug Media

NOVEMBER 16, 2022

Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. The B2B marketing landscape has changed dramatically over the past few years. The answer: inbound marketing. An Inbound Marketing Refresher. Collaborate with Influencers.

Inbound Marketing 104

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 104

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. Social media is quickly emerging as the go-to channel for salespeople seeking new prospects.

B2B Thought Leadership 144

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 144

Martech

MARCH 14, 2023

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

Enterprise Management 132

Enterprise Management Marketing AI Paid Search Agency Work Management 132

Content4Demand

DECEMBER 8, 2020

Our sister company Demand Gen Report just published its 2020 State of Content Curation & Repurposing , which takes a close look at how content marketers can use these efficient strategies to reach wider audiences with a variety of content repurposing and curation techniques. Webinars Are Workhorses. Enduring Event Content.

Webinar Metrics 101

Webinar Metrics Top of Funnel Peer-to-peer Digital Marketing Funnels 101

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 102

Social Media Advertisements Advertising Peer-to-peer 102

Liveintent

JANUARY 14, 2020

According to a publisher satisfaction survey conducted by Digiday , more than 80% of publishers post content to Facebook News Feed and Instagram, while nearly 70% of publishers post to Google AMP. . New Year’s resolutions feel like a battle between what you want to change this year and what you try to change every year.

Media 100

Media Peer-to-peer Advertising Agencies Mobile Advertising 100

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. What is social media market research? With over 3.6

Social Media 145

Social Media Research Social Marketing Media 145

Pam Didner

JANUARY 20, 2021

In one of my various marketing roles, I worked very closely with the sales team, even though I reported to the marketing group. . Since I was neither in the sales operations, sales enablement nor sales solutions team, I asked my manager at the time what was expected of me in my role. . Who Owns Sales Enablement. What is Sales Training. Final Words.

Enterprise Management 138

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 138

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. What is employee advocacy? Types of employee advocacy.

Work Management 139

Work Management B2B Thought Leadership Thought Leadership Marketing Management 139

Hubspot

JULY 22, 2020

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey : we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP , a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM.

Work Management 101

Work Management Marketing Management SMS Peer-to-peer 101

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Table of Contents. What is Employee Advocacy. Why Employee Advocacy Matters for B2B.

Sales Management 147

Sales Management Practices Best Practices B2B 147

Marketing Insider Group

NOVEMBER 16, 2021

I have said for years that it is important to periodically get out and see different perspectives, gain new experiences, and perhaps most importantly, network with your peers. He had come from IBM, one of the early “founding members” of ITSMA along with my long-time former employer, DEC.

Account Based Marketing 235

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 235

Content Standard

DECEMBER 13, 2017

Sweety High’s “2017 Gen Z Holiday Gifting and Influencer Report” surveyed over 600 girls between ages 13 and 22 to find out what influenced their gift-giving and gift-receiving habits, Adweek reported. Among the eyebrow-raising stats in the report: 58 percent of girls surveyed want gifts that are “Instagram-worthy.”

Peer-to-peer 78

Peer-to-peer Social Media Stats Curation 78

Salesforce Marketing Cloud

JULY 6, 2022

Data from Salesforce’s annual global employee survey shows that when leaders consistently role model trust, it can boost employee engagement and retention by up to 27%. The job of every leader is to build and maintain trust with their teams, customers, and other stakeholders. So how can you do it? How to solve the trust crisis.

Peer-to-peer 98

Peer-to-peer Thought Leadership Act-On Work Management 98

Content Standard

NOVEMBER 6, 2020

Did you know that new parents only get four hours of sleep most nights? Andrew Wheeler says the same is probably true for new CEOs and marketing leaders tasked with content creation during a public health emergency. So, what is Skyword’s new chief executive pondering during his sleepless nights? . But are we prepared to seize the moment?

Marketing Budget Creation 102

Marketing Budget Creation Peer-to-peer Content Marketing Budget 102

SendX

APRIL 1, 2019

Image Credits: ShortStack When was the last time you scrutinised your email marketing strategies with Holmesian rigour? If you’ve been sending out emails that aren’t opened or need to make an email strategy stat, it’s time to do away with old-school game plans and build an email list from scratch. Email users are forecast to rise to 2.9

Ad Building 30

Ad Building Marketing & Strategy Opt-out Opt-in 30

Orange Owl Blog

FEBRUARY 13, 2025

In B2B marketing, where relationships and trust are critical, UGC acts as a powerful peer endorsement, helping prospective buyers see your value through the lens of real-world success stories. Enhances Trust Why it matters: Buyers inherently trust the opinions and experiences of their peers more than marketing messages from brands.

User-Generated Content 52

User-Generated Content Work Management Paid Content Marketing Management 52

Salesforce Marketing Cloud

MARCH 25, 2024

According to Dretsch, millennial parents are also more interested in curating their children’s lifestyles. Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to connect with the most sophisticated audience yet. What’s next for generative AI and marketing?

Marketing AI 119

Marketing AI Generation Paid Search Agency Peer-to-peer 119

Marketing Insider Group

JULY 1, 2020

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. It funds itself. And then some. It delivers revenue to the bottom line. It delivers a return on investment to the business. This is not true for most marketing programs. Your brand presence gets bigger and more impactful. Higher conversion rates.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

FEBRUARY 9, 2010

A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.) On the surface, it makes sense.

Social Media 118

Social Media Webinar Metrics Media Paid Search Agency 118

SnapApp

AUGUST 31, 2017

To understand and identify the generational differences and impact of those differences on the B2B sales process and buyer’s journey, SnapApp and Heinz Marketing conducted a survey over two weeks in late June 2017. . Those who answered “No” were excluded from the survey. . Content from peers over content from companies.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Sprout Social

MAY 2, 2018

By 2021 the dental industry is projected to be worth around $36.8 That’s a lot of teeth for the tooth fairy. But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Scoop.it

OCTOBER 15, 2020

creates content to attract marketers and business intelligence professionals so they can curate, share, and read content that boosts their credibility and grows their business. If you have an existing audience, use a tool like SurveyMonkey and Typeform to survey people that already trust you—this will give you some more clues.

Curation 75

Curation Case Studies Case Study Screencast 75

Salesforce Marketing Cloud

AUGUST 17, 2022

A 2021 Salesforce survey showed 72% of knowledge workers said they’ll make or maintain at least one major change to their work lives after the pandemic has ended. As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists.

Paid Search Agency 98

Paid Search Agency Work Management COA Peer-to-peer 98

Hubspot

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Get inspired with hand-curated TED Talks, learn about the latest in real estate regulation, and find out how to grow your business on this comprehensive blog. Pick five of your favorites and commit to following them each week. Happy reading!

Lead Ranking 91

Lead Ranking Lead Scoring Peer-to-peer Curation 91

Marketing Insider Group

AUGUST 30, 2019

It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. The second definition is what we’re going to talk about here—what your marketing department’s strategy should be for making the most of the time, energy and dollars you allocate to marketing.

Resource Management 27

Resource Management Work Management CMS Development Marketing Management 27

Inbox Insight

MARCH 4, 2019

Reading time: 3 minutes. Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists. Standard Chartered.

Demand Generation 74

Demand Generation Account Based Marketing ABM B2B Marketing 74

Sprout Social

OCTOBER 26, 2021

Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. 71% of U.S.

Resource Management 134

Resource Management Work Management Social Media Peer-to-peer 134