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CX and churn: the struggle to make 10 different channels feel like a single experience

Sword and the Script | B2B

We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 More than half of our survey respondents say they are likely to turn elsewhere if they don’t have a smooth experience across channels.”

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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

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Employee advocacy & content curation: how you can boost engagement

Scoop.it

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads? Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Why employee advocacy works with content curation.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

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8 social selling metrics to measure success

Sprout Social

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. One study on B2B buyer content preferences found that 71% of survey respondents used LinkedIn to share business-related content. Social media is quickly emerging as the go-to channel for salespeople seeking new prospects.