CX and churn: the struggle to make 10 different channels feel like a single experience
Sword and the Script | B2B
OCTOBER 8, 2024
We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 More than half of our survey respondents say they are likely to turn elsewhere if they don’t have a smooth experience across channels.”
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