Convince & Convert

SEPTEMBER 24, 2013

We create it, distribute it, and rarely touch it again. Similarly, our content is like a one-night stand for our customers. The concept of the living document has been around for a while in the business world. Or, nowadays, maybe you even create a wiki instead of a document.). to curate SEO tools for small businesses.

Curation 143

Curation Brand Identity Branding Wiki 143

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. You can use Snow’s marketing plan to cultivate a better content strategy plan, know your audience better, and think outside the box when it comes to content promotion and distribution.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Sprout Social

NOVEMBER 1, 2021

When both your customers and your employees are already on social media, it makes sense to utilize this channel for advocacy. It’ll be easier for recruiters to find more people who are already knowledgeable about the company and are interested in working there or doing business as customers. Published on Categories.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

flux.la

AUGUST 11, 2020

Business moguls, media personalities, and customers all-alike can find something tailored for them. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. You’ll also learn how and where to best connect with your customers.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 75

Paid Search Agency Custom Publishing Work Management Budget Programs 75

KoMarketing Associates

DECEMBER 2, 2013

Share buttons provide a simple way for LinkedIn users to distribute content marketing assets through their network. While the simplest publisher option is the traditional share button , B2B marketers can also integrate LinkedIn sign-in authentication or more a customized experience based on the LinkedIn Share API.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Convince & Convert

DECEMBER 14, 2015

Get started by researching the big competition in your current market and documenting how they’re marketing today. The length, design, tone, and general quality of the content they’re publishing. How they’re generating traffic and focusing on converting that traffic into paying customers. How can we improve?

Planning 109

Planning Content Work Management Custom Publishing 109

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Canadian Marketing Association

JANUARY 5, 2016

There has been a lot of buzz recently in the B2B marketing world about the power and purpose of content marketing as an important business and customer engagement tool. The communication of relevant messaging to your current and future customers is also integral to building your business brand. Customer satisfaction.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Scoop.it

MARCH 25, 2021

Creating new content is a huge bet, and curated content helps, but only if you put in the effort to distribute it. If you want to make sure you’re doing everything you can to get your curated content in front of your target audiences, both internal and external, you’re about to learn many techniques you can use to make it happen.

Distribution 81

Distribution Wiki CMS Development Curation 81

Scoop.it

NOVEMBER 30, 2023

The Content Lifecycle: From Ideation to Distribution There are three phases to consider when you first start planning your content creation strategies. The creation of a clear vision and a well-documented strategy before diving into content production is the compass that will guide you.

Paid Content 94

Paid Content Analytics Marketing Analytics Tools Content 94

Biznology

SEPTEMBER 21, 2020

The following is an excerpt from an article originally published on our partner, SPAN Digital ‘s blog. Loyal staff must train newcomers to extend, maintain, and understand the poorly documented systems that must be continually upgraded to keep up with the latest security patches and open source releases.

Digital Transformation 197

Digital Transformation Enterprise Management Work Management Marketing Management 197

Single Grain

MAY 27, 2021

From understanding customers to automating interactions, artificial intelligence can help you do it all. 1) Benefit from Improved Customer Intelligence. The combination of AI and machine learning can help you gather and analyze social and behavioral data to get a more accurate understanding of your customers.

Marketing AI 145

Marketing AI Social Media Social Marketing Work Management 145

Sprout Social

FEBRUARY 14, 2022

How are you going to get it all out there in front of prospects and customers? According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. A content marketing plan is a documented strategy that details the who, what, when, where, why and how of your content. But you’re not alone.

Planning 111

Planning CMS Development Marketing Plans Content Marketing 111

Top Rank Marketing

MARCH 11, 2024

This degree of in-depth engagement means utilizing an array of content types across several platforms and touchpoints to guide customers along the buying journey. Why it’s popular : Top-performing marketing teams cite having a documented content strategy among their top keys to success.

Work Management 105

Work Management Marketing Management B2B Marketing Service 105

Webbiquity

JUNE 26, 2019

Companies are always looking to build up the brand name and image, and sharing informative, useful content in social media networks where your leads, prospects, and customers hang out is excellent for accomplishing that goal. Wyzowl suggests a slightly different 5-3-2 model. Promote Content.

Social Media 247

Social Media Social Marketing Media B2B Thought Leadership 247

ClearVoice

JANUARY 8, 2019

Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. And let’s not forget the customer — content has to meet the needs of the customer at each phase of the buyer’s journey. You know your target customers based on your gut or your everyday encounters with buyers, right?

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

ClickDimensions

MARCH 30, 2022

While you’re getting set up with all the necessary log in credentials, be sure to confirm your business has a documented policy in place. Why bother with formalizing a policy document? Getting a documented policy in place doesn’t have to be burdensome. Sharing third-party (curated) content pieces relevant to target audiences.

Social Media 52

Social Media Media Sample Paid Search Agency 52

ClickDimensions

MARCH 30, 2022

While you’re getting set up with all the necessary log in credentials, be sure to confirm your business has a documented policy in place. Why bother with formalizing a policy document? Getting a documented policy in place doesn’t have to be burdensome. Sharing third-party (curated) content pieces relevant to target audiences.

Social Media 52

Social Media Media Sample Paid Search Agency 52

Sprout Social

SEPTEMBER 16, 2021

Every stage of your social media marketing, from content curation to graphic design to analytics, needs some sort of software. Content curation. Social media management, listening & publishing. Content curation. These following tools do the heavy lifting on content curation by surfacing trending topics and articles.

Social Media 145

Social Media Paid Content Budget Programs Tools 145

NetLine

NOVEMBER 30, 2023

Create and curate content to fill in the gaps Now that the gaps in your content have been identified, you’ll need to fill those gaps by either creating content or curating it. So, consider curating some of the content you need to fill the gaps. Source: NetLine’s 2023 State of B2B Content Consumption and Demand Report.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

EveryoneSocial

SEPTEMBER 9, 2021

We’ll explore these in greater detail below, but for now, just consider the time and effort required to effectively distribute content to employees, suggest copy for sharing, track performance, and more. Emailing the entire company each time you publish a new blog post? Never knowing if they actually do? It protects the company.

Budget Programs 98

Budget Programs Work Management Paid Search Agency Social Media 98

Webbiquity

NOVEMBER 3, 2014

For example, having a documented strategy makes companies much more successful–but only 30% of firms have a formally documented content strategy. Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Unbounce

AUGUST 6, 2021

“How Can I Make Sure I Appeal to Every Customer Demographic?”. A one-size-fits-all approach to your campaigns will never be as effective as one that’s both specific and highly relevant to your prospective customers and their needs. Conduct Customer Interviews/Surveys. You need to be talking to your customers all the time.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Content Marketing Institute

DECEMBER 27, 2017

Drive greater loyalty, satisfaction, and evangelism among your existing customers? Characterize the customer’s journey. If your content program could only achieve one goal, what would it to be? Bring in more sales leads? Introduce your business to new audiences? Map it out. Align your content ideas with your business goals.

Template 111

Template Paid Content Planning Content Marketing 111

ClearVoice

DECEMBER 19, 2019

Legal documents and public records. Autobiographical books, research reports and other published works. The information they share comes directly from research labs, published studies and niche experts in the medical field, so I know I’m curating the most insightful, original data that I can as a researcher.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Terminus

SEPTEMBER 30, 2020

At the same time, you still need to take into account everything you normally would, such as how you’re going to distribute the content and what type of format it should be in. A case study is a piece of content that highlights a set of results or successes that a customer achieved using your product or service.

Sales Management 59

Sales Management Top of Funnel Tips Case Studies 59

CoSchedule

FEBRUARY 28, 2023

My own experience in this field is based largely on intense research into actual customer testimonials, reviews, and ratings; my usage of specific software on this list; and information provided directly by the companies included in this list. High customer satisfaction can provide that insight and help produce excellent results.

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. Buffer Buffer is a widely used social media management tool that helps businesses and individuals plan, publish, and track the performance of their content across multiple social media platforms.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Offering your audience valuable content builds brand awareness while bringing in leads and customers. Do you want to grow your email list, help customers know how your product is used or build your social media profiles? You need a plan and a good one.

Paid Content 98

Paid Content Webinar Metrics Marketing & Strategy Marketing Strategy 98

Sprout Social

NOVEMBER 29, 2018

Most businesses seem to publish content only because they have heard that “Content is king” or because they saw competitors trying to put out some content too. According to a Marketing Profs and CMI study, the majority of surveyed businesses (63% of them) don’t have a documented content strategy.

Efficiency 111

Efficiency Planning Content Multi-Channel 111

Adobe Experience Cloud Blog

JUNE 29, 2016

In some cases, your content may come from your content team, freelancers, your PR agency, internal writers, partners, customers, or guest contributors. How often will you publish? In my opinion, it’s best to define your publishing cadence based on what you can actually maintain. Who’s editing for you? Often, you can!

Advertising Agencies 91

Advertising Agencies Peer-to-peer Content Marketo 91

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Document your winning results, and share them with your team. What is growth hacking?

Resources 98

Resources Lead Ranking Marketing Automation Services Lead Scoring 98

RebelMouse

OCTOBER 23, 2018

The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. Video: The pivot to video created a shockwave throughout the publishing world. algorithm change.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

SendX

SEPTEMBER 8, 2020

Salesforce Essentials is a combined sales and customer relationship management (CRM) software optimized for small businesses. Click here to save 25% off of your full-service custom website design subscription, for life! Optuno offers search engine optimized, custom website design at just one low monthly fee.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195