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Why and how you should organize your curated content

Scoop.it

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

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Sales Enablement Best Practices: 4 Keys to Enabling Sales Success

Vidyard

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Benchmarks for Creation and Publishing 1.1 Curating Resources 1.2 Get it Free Contents 1.

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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

Innovate with AI, responsibly With built-in intelligence, Einstein AI helps your teams engage with empathy, increase productivity, and scale customer experiences. Poll customers both directly and indirectly via ‌service agents that resolve inquiries. Think HIPAA in healthcare and customer protection in financial services.

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THOUGHT LEADERS GENERATE MORE HIGHER QUALITY LEADS

xiQ

One such use of AI is the ability to curate millions of documents and content sources in to thought leadership content. xiQ’s Workbench lets you curate and publish your own branded digest, personalized for each customer. Curate content from trusted sources to support your thesis. Gain new subscribers.