article thumbnail

By-Vertical Insights to Ring in the New Year with ROAS

Outbrain

Fear not, we’ve got your resolution checklist with plenty of insights (and brainy tips!) 3 Tips to Jump-Start Your 2021. Brainy Tip : Start a week before build-up to get ahead of the game. So, why not break from the routine and dip into those other high-performing ad verticals for better campaign CTR?

ROAS 29
article thumbnail

Avoid these Top 5 Mistakes in YouTube Video Ads

Matchcraft

Click-Through Rate (CTR): The percentage of impressions that resulted in a click, calculated as clicks divided by impressions. Return on Ad Spend (ROAS): The return on investment for your ad campaign, calculated as the revenue generated by your ads divided by the total ad spend.

Youtube 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A/B Testing: The ABCs of Paid Social Media

Anyword

And while there are thousands upon thousands of articles filled with tips and best practices, the simple truth is that there is no silver bullet and actual results will ultimately vary. Hashtags – Do they affect your CTR in any way? Is your goal to achieve a high CTR? So, how do you decide what to post?

article thumbnail

What are the latest Facebook ads vs Google ads outcomes?

Valasys

We will explore the dos and don’ts of each platform, their impact on business success, and provide practical tips and tricks on how to implement both in the best possible way. Practical usage tips and tricks for Facebook Ads outcomes: Use carousel ads to showcase multiple products or services.

article thumbnail

Top 5 Google Ads Hacks for Success

Sharpspring

Try using each of these tips together and you will surely be off to a great start with Google Ads. Add as many of the above extensions as you can to make your ad helpful to searchers and improve your CTR. Adjust your bidding to maximize your return on ad spend (ROAS) for Google Ads. Add As Many Extensions As Possible.

article thumbnail

7 Ways to Use Google’s Keyword Planner That You Haven’t Thought Of

BenchmarkONE

You can also see estimated costs, CTR, and CPC information. Pro tip: Go to the Historical Metrics tab and change the date ranges for even more insights. Find the point on the graph where your CPC bids reach diminishing returns and compare that number to your Return on Ad Spend (ROAS). #7:

article thumbnail

The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Ackerman’s top tips are listed below, with further industry insights, including the anatomy of the perfect sales email from five email experts. Get meta with it.