article thumbnail

5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

62
article thumbnail

Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. These insights enable your organizations to optimize social selling strategies for maximum effectiveness.

ROI 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 account based marketing (ABM) tactics to help maximize your ROI

Rev

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

article thumbnail

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. The most effective way to do that is to use hidden fields to pass more data into the CRM. Track Every Dollar. Let me explain.

Tactics 120
article thumbnail

Stop the random tactics and optimize your demand gen

Rev

And this reality is forcing demand gen organizations to rethink the way they operate. When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. This reality has generated what Howard refers to as more sales-oriented tactics. What can we make more efficient?

Demand 60
article thumbnail

How to align your tech stack with your organization

Martech

Aligning your tech stack with your organization is essential. For example, research shows that sales organizations with less than 75% CRM adoption have noticeably lower win rates and quota attainment. The converse is true – higher CRM adoption leads to noticeably higher win rates and quota attainment. See below.).

article thumbnail

7 Sales Qualified Leads Tactics To Know in 2023

Valasys

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority.