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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Here’s how AI innovations in major CRM platforms are transforming functions like sentiment analysis, campaign creation and more. Here are ways to overcome common obstacles.

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Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

You can invest in Customer Relationship Management (CRM) software to track and score each lead’s interactions accordingly. Factors like sales enablement and CRM work behind the scenes, carving a clear path to winning highly valuable accounts. Engagement and Conversion Issues Don’t rely on generic conversion funnels.

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Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Today, the rep you love knows how to conduct robust email correspondence, administrate multiple campaigns through automated platforms, and analyze data just as easily as he collects it through your company CRM.

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Why Use CRM Software?

Sharpspring

The best way to do that is through the effective use of CRM software. What is CRM Software? CRM stands for customer relationship management, which combines tools and tactics with the aim of nurturing leads to become loyal customers. Benefits of CRM Software. Choosing a CRM. The post Why Use CRM Software?

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Boost Engagement with These Account-Based Marketing Tactics

Anteriad

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

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9 account based marketing (ABM) tactics to help maximize your ROI

Rev

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start?

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4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. The most effective way to do that is to use hidden fields to pass more data into the CRM. Track Every Dollar. Let me explain.

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