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What Is an Omnichannel Contact Center? Everything You Need to Know

Salesforce Marketing Cloud

Our research finds that 85% of customers expect consistent interactions with businesses. Your agents have immediate access to the same centralized view of the customer they’re going to help — no matter how they contact you — in your customer relationship management system (CRM). Find out how in the 6th State of Service report.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated? Thanks to technology and artificial intelligence (AI) , you can now more quickly and efficiently capture this knowledge and share it across your team. Tacit knowledge.

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What is Conversational Marketing?

Zoominfo

Conversations have always been at the heart of our most authentic relationships. Having a number of review sites and product comparisons at their disposal, today’s buyers don’t need to experience obtrusive content from sales and marketing teams. FAQ – Frequently Asked Questions about Conversational Marketing.

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Streamlining Your Sales Process

SmartBug Media

Developing a journey from prospect to customer acquisition demands a specific sales process—and, often, sales and marketing teams aren't sure of which responsibilities they hold during that process. But sometimes those efforts overlap, or each team thinks the other is handling something and, as a result, it’s overlooked.

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Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

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Why ZoomInfo Chat is the next-generation conversational marketing solution

Zoominfo

Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads. Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions. ZoomInfo Chat goes well beyond providing automated FAQ responses or handling escalations. Here’s how: 1.

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Service at Dreamforce: Your 5-Minute Guide to What’s in Store

Salesforce Marketing Cloud

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Play our interactive “Service Jam” game to discover how AAA – ACG is using AI to unlock cost savings while delivering efficient customer service.