KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics. The Consequences of Poorly Maintained Marketing Data.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

markempa

OCTOBER 21, 2013

Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months. Receive help with your data. How do you handle data hygiene?

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. The short answer—a lot.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JANUARY 12, 2021

Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Read more of our content on maintaining quality CRM data: B2B Growth. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]. B2B Growth.

CRM 221

CRM Zoominfo B2B Sales ROI 221

SmartBug Media

JUNE 6, 2024

Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. HubSpot offers a robust CRM equipped with AI tools for marketing and AI-powered capabilities that can revolutionize your processes, both internally and externally.

Marketing AI 59

Marketing AI Enterprise Management Tools Data Hygiene 59

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues. Validate Your Data Regularly.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. We have outlined the three key lessons to enhance your email marketing personalization and meet your customers at every phase of their journey. Leveraging data details. Lesson one: Types of data. Lesson two: Data hygiene.

Email Marketing 89

Email Marketing Data Hygiene Personalization Planning 89

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. What is a CRM? CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers. At the end of the day, A CRM is just a tool.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. What happens when your data source and CRM don’t sync up? Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

SEPTEMBER 7, 2022

We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum. Data completeness – Is your data being enriched with both first-party and third-party data? Can you easily integrate your core revenue generation platforms such as your MAP and CRM?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Example of how CRM data quality decays over time.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Zoominfo

MARCH 4, 2021

Having a scoring and qualification system in place will weed out unfit leads and save sales and marketing teams time. Marketing teams typically have their process of scoring and qualifying leads (MQLs), but it may look different for sales teams (SQLs). Align with your marketing team for unified lead scoring and qualification.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

LeanData

JANUARY 12, 2024

Without clean data, your go-to-market motion is fraught with lead leakage, manual triage, a bad buying experience, and ultimately loss in revenue. Learn five ways to keep your CRM data squeaky clean. The post Spring Cleaning Your CRM: 5 Ways to Maintain Clean Data in 2024 appeared first on LeanData.

CRM 59

CRM Buy Leads Lead 59

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up? Let’s take a look.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

eTrigue

JANUARY 16, 2024

With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Alignment of all your data — whether first, second or third party — allows you to define your total addressable market (TAM) in detail.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. So, what’s a legitimate email marketer to do? It’s the nature of the business.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene.

CAN-SPAM 98

CAN-SPAM Data Hygiene Domain Privacy 98

Envy

JANUARY 20, 2022

Hey, did you know that email marketing databases degrade by about 20-30% each year? Database decay is a natural part of marketing, we just need to cope with it strategically. In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean.

Hubspot 118

Hubspot Data Hygiene Marketing & Strategy Contact Marketing 118

SalesIntel

AUGUST 4, 2021

However, as demand grows, the market for selling cybersecurity to SMBs and businesses is becoming increasingly competitive. Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Hubspot

DECEMBER 16, 2020

What pops into your head when I say the words data hygiene ? Anyway, data hygiene is an oddly-named yet important part of maintaining a strong database. Without accurate information that you obtain legally about real consumers, your data is meaningless. with either: Disparate data from other internal sources (e.g.

Data Hygiene 98

Data Hygiene Marketing AI Work Management Marketing Management 98

Engagio

OCTOBER 11, 2023

Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Litmus

APRIL 25, 2022

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Email deliverability. Test spam filters.

Email Marketing 101

Email Marketing Deliverability CAN-SPAM Data Hygiene 101

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. It seems almost quaint to suggest that B2B marketers should track success. If we only had ABM, you hear.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Fortunately, we’re here to help.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. Will you try selling him an email marketing platform just because you think it might help him? Difference Between Machine-verified and Human-Verified Data. How to Find The Best B2B Data Partner for Your Business. Firmographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62