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Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

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Tips for Preventing Data Decay in B2B Sales

Only B2B

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

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How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

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Three Key Lessons to Enhance Your Email Marketing Personalization Using Data?

Litmus

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Without regular data cleansing, your data can become stale – resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI. .

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Top 5 Priorities for Successful Email Marketing Programs

Litmus

Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Low deliverability, specifically a systematic deliverability issue, has a ripple effect. Conduct an email deliverability audit. Data hygiene.

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How Bad CRM Data Can Hurt Your Cybersecurity Business

SalesIntel

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”