Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

Efficiency 167

Efficiency CRM Automation Marketing Automation Services 167

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

DECEMBER 3, 2024

It’s impossible to say what all the future use cases may be because AI’s ability to create “instant software” means they will be tailored to specific business needs. Here comes the martech hypertail These new solutions, the “hypertail” according to the report, will be built not only by IT and marketers but also by AI agents.

Marketing Management 129

Marketing Management Marketing Automation Services Marketing AI Vendors 129

Act-On

SEPTEMBER 24, 2024

Fortunately, marketers can start catching up to these moving goalposts with strategic shifts in their martech investments. According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform. Those findings are illuminating, and not necessarily comforting for marketers.

Marketing Automation Services 130

Marketing Automation Services Act-On Work Management Lead Scoring 130

Act-On

AUGUST 9, 2024

Research shows that most high-performing companies use marketing automation. However, some of these tools lack bidirectional sync with your CRM, which creates disjointed sales and marketing collaboration. One of the best ways to support marketing and sales alignment is to make sales’ job easier.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation CRM Lead Ranking 130

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. But save some blame for a maturing market. But save some blame for a maturing market. Can you think of a lot of companies that need a CRM or marketing automation platform today but don’t have one? Put the blame on interest rates.

Marketing Automation Services 116

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 116

Hubspot

AUGUST 7, 2024

SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. When someone on LinkedIn casually mentioned their CRM, it was like I was given superpowers. Everyone needs a CRM, but SaaS teams have an above-average need.

Enterprise Management 81

Enterprise Management Work Management Marketing Automation Services Marketing Management 81

Act-On

DECEMBER 8, 2023

Migrating to a new marketing automation platform can be intimidating. Use this article as your guide for a smooth transition for marketing automation migration. Gather critical assets for marketing automation migration A successful migration starts with gathering your critical assets.

Marketing Automation Services 287

Marketing Automation Services Marketing Automation Automation Advertising Agencies 287

Act-On

SEPTEMBER 16, 2024

Are your martech tools helping you, or are they just making your job harder? And even fewer marketers can bear the idea of making changes to their key martech platforms, especially when it comes to something as integral as a marketing automation platform. No one enjoys the thought of asking this question.

Marketing Automation Services 147

Marketing Automation Services Marketing Budget Work Management Budget Programs 147

Martech

MARCH 5, 2025

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? Many vendors offer app marketplaces for faster access to participating systems.)

Marketing Automation Services 70

Marketing Automation Services Work Management Marketing Management Marketing Automation 70

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 245

Marketing Automation Services Marketing Management Marketing Automation Service 245

Martech

APRIL 30, 2025

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. What capabilities are critical?

Marketing Automation Services 104

Marketing Automation Services Vendors Planning Marketing Plans 104

Zoominfo

FEBRUARY 17, 2025

A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively. All of us now face intense pressure to drive more productivity with fewer people, and automation has gone from desirable to inevitable. Directionally, we got it right.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Stevens & Tate

JANUARY 29, 2025

Enter Product Events Marketing Automation a game-changing approach that streamlines event promotion, attendee engagement, and follow-up processes. In this article, well explore how automation tools can transform your product events, making them more impactful and measurable. What is Product Events Marketing Automation?

Marketing Automation Services 96

Marketing Automation Services Event Marketing Marketing Automation Marketing AI 96

Zoominfo

APRIL 17, 2025

Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. There are way too many of these tools, and their competing claims and different overlapping use cases make it challenging to assemble an effective GTM tech stack. The bad news?

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Martech

NOVEMBER 11, 2024

Prompt: Give me MPM platforms. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Some notable MPM platforms include: 1. MarTechBot now has 10+ personas to provide more targeted responses.

Marketing Attribution 112

Marketing Attribution Work Management Marketing Automation Services Marketing Management 112

Martech

NOVEMBER 19, 2024

Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. Processing.

Linkedin 127

Linkedin CRM Enterprise Management Hubspot 127

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. As with many applications on the martech stack, the power of call analytics platforms is in the data.

Marketing Automation Services 86

Marketing Automation Services Marketing Management Multi-Touch Attribution Analytics 86

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. What Are the Main MarTech Tools? Marketing Automation Tools.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools.

Marketing Budget 114

Marketing Budget Marketing Automation Services Allocation Work Management 114

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. The Power of Automation in Lead Management In competitive markets, efficient lead management is crucial.

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Martech

DECEMBER 9, 2024

However, this challenging questions is an opportunity to demonstrate AI’s genuine impact on customer engagement and marketing outcomes. These outcomes have long been a hallmark of great marketing. Instead of focusing on tools, marketers should talk about how AI drives results and elevates the customer experience.

Marketing Automation Services 117

Marketing Automation Services Marketing AI Tools Work Management 117

MarketJoy

MAY 16, 2025

Modern lead-generation tools that convert leads into customers in a split second are becoming a staple in 2025. There are various tools to help all aspects of the lead generation process, from customer relationship management (CRM) systems to lead-nurturing software, making your work easy and growing your leads as uncomplicated as possible.

Marketing Automation Services 59

Marketing Automation Services Work Management Lead Generation Marketing Management 59

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Most marketers underestimate the power of Pinterest.

Marketing Automation Services 120

Marketing Automation Services Features Work Management Paid Search Agency 120

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Marketing Automation Services 312

Marketing Automation Services Budget Programs Automation Work Management 312

Martech

JULY 11, 2024

The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

Marketing Automation Services 102

Marketing Automation Services Marketing Management SMS Deliverability 102

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. HubSpot also exemplifies the value of marketing-sales alignment. What does this mean for your organization? Lets delve deeper.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Zoominfo

AUGUST 8, 2024

Enablement also has a halo effect on your culture and talent retention, giving sellers the tools, tactics, and confidence to stay motivated about building their careers. Marketing departments create brand language that resonates with buyer personas. Here are five specific ways sales enablement can contribute to broader company success.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

SocialPilot

DECEMBER 2, 2024

By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. To enhance a business’s online reputation, Google review management involves monitoring and responding to customer reviews on platforms like Google My Business (GMB).

Marketing Automation Services 88

Marketing Automation Services Marketing Management Budget Programs Google 88

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Isolated genAI solutions (indie tools). These tools address specific marketing challenges, such as content creation or chatbots. Disruptors. Scalability.

Lead Scoring 126

Lead Scoring Lead Ranking Marketing Automation Services Work Management 126

illumin

JUNE 15, 2025

MarTech is the use of software to automate, streamline, and improve the marketing efforts and campaigns of businesses. Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools.

Marketing Automation Services 103

Marketing Automation Services Ad Exchange Cost per Acquisition SEM 103

sagefrog

JANUARY 13, 2025

Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. Why Buyer Personas Matter For technology companies, this audience often includes CIOs, CTOs, software engineers, and IT managers.

Sales Qualified Leads 105

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 105

CMSWire

JUNE 12, 2025

Automation with impact. AI models streamline service and marketing tasks, which increase efficiency while maintaining a human feel. The shift from reactive customer service to proactive engagement isn't just a trend; it's becoming a critical differentiator. Real results emerging.

Marketing AI 98

Marketing AI Sitefinity Work Management Lead Ranking 98

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We acquired Everstring , a leader in Data-as-a-Service for the enterprise. We launched Workflows to activate market insights, buyer intent, and website activity. A Modern Go-to-Market Platform. PART I: How the Acquisition of Chorus.ai

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Martech

OCTOBER 18, 2024

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Want to learn more? Read the complete guide today!

Marketing Automation Services 65

Marketing Automation Services Marketing Automation Automation Marketing Management 65

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Lead scoring is a type of segmentation.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239