ClearVoice

APRIL 15, 2020

New thinking (by necessity) is ushering in a new era of creativity for all. Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Be creative in this approach. Need proof?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. But most companies that aren’t hot consumer brands have found that it’s really hard to recruit top-flight creative talent to work at a bank, insurance company, healthcare company, etc. That doesn’t work long term.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Contently

MAY 19, 2016

According to the Atlantic , these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF The Feeling.” ” Developed by the agency Oglivy & Mather, GIF The Feeling is user-generated content with a twist. Andrew Bloch (@AndrewBloch) January 29, 2016. Tell us your story.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? Skyword generated 9,000 social and blog posts. This digital-first agency specializes in content strategy and creative development. It told to ban body odour through comical storytelling. Success Stories.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

Buffer

APRIL 22, 2021

Increasingly, nonprofits are leveraging this desire and turning to younger generations to drive change and become the future leaders of the world. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Their main catalyst of change? Social media.

Social Media 97

Social Media Media Generation Work Management 97

ClearVoice

SEPTEMBER 22, 2020

Over-the-counter health-related products : Brands and manufacturers want to generate sales and interest for a wide range of health-related solutions, available in-store, and online. Factors like word count are critical in generating views and engagement. Respecting privacy is also essential in the health care arena.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Outgrow

JULY 12, 2022

Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. . I’m the creative director at Outgrow.co. You can actually embed PowerPoints on a website, through microsites. We do animated headers for our microsites.

Work Management 52

Work Management Marketing Management Product Planning 52

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. In creative areas of work, it’s easy to feel like your work isn’t appreciated. 8) Creative Disruptors Awards. Past Winner of Note: "When You Move," by Digital Radish.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Convince & Convert

OCTOBER 22, 2013

The best big content projects go way beyond the form and achieve something that is really hard, which is storytelling. Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. Doug is the Co-Founder & Creative Director at Velocity Partners. Kelsey Libert.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. My 5 favorite B2B marketing numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Vidyard

JULY 21, 2016

I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. This post is a great idea-generator to provide some fodder for what those goals might look like in content.

Resources 59

Resources Planning Content Marketing Best Practices 59

Webbiquity

APRIL 23, 2013

Now in their mid-teens to mid-thirties, people in this generation came of age knowing how to interact with technology and are comfortable using it to their advantage.” Corporate Content Marketing for Best in Class Results by Creative Marketing Channel. What sources are driving the most traffic? The most revenue?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Vidyard

JULY 28, 2016

I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. This post is a great idea-generator to provide some fodder for what those goals might look like in content.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. This post is a great idea-generator to provide some fodder for what those goals might look like in content. .

Resources 50

Resources Content Marketing Planning Best Practices 50

ClearVoice

JULY 12, 2022

Trend: Some groups are seeking ways to make their content marketing efforts have a more functional side rather than only a creative side. Example: The company hopes its marketing efforts to encourage teens to order a free tire gauge on its microsite don’t come up flat. Creating Compelling Long(ish)-form Storytelling Videos.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Content Marketing Institute

OCTOBER 24, 2017

In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

Top of Funnel 105

Top of Funnel Video Marketing Enterprise Management Tips 105

Convince & Convert

MARCH 4, 2012

But for small businesses that lack existing photography and/or personnel with the creativity and time to get something created for the Facebook Cover, it’s a burden not an advance. Reach Generator. Sure it’s visceral to have a 850-pixel signature image dominate your Facebook page. Prohibition on Cover Promotion.

Small Business Marketing 167

Small Business Marketing Facebook Business Enterprise Management 167

Content Marketing Institute

DECEMBER 21, 2017

HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Launched through the museum’s MediaLab program as part of a strategy to connect with the next generation of museum visitors, the extension gained 3,500 users in the first week. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

Examples 95

Examples Marketing AI B2B Marketing Content Marketing 95