Convince & Convert

OCTOBER 23, 2015

Enter the Westin OOO Generator. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Upon completion, your snazzy new out of office is generated. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite.

Microsite 125

Microsite User-Generated Content Custom Publishing Planning 125

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

NOVEMBER 6, 2015

So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

Paid Search Agency 138

Paid Search Agency Companies Microsite Storytelling 138

xiQ

DECEMBER 15, 2021

It’s time for field marketers to shift gears from in-person lead generation efforts to focusing on more targeted ABM campaigns by tapping into their versatile expertise. They think creatively about targeted campaign themes and driving thought-leadership. Instasites (microsites designed for individualized experiences).

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Convince & Convert

AUGUST 15, 2013

What started as six second science lessons on Vine has morphed into a user-generated campaign just in time for the back-to-school season. While there is no contest or sweepstakes element to this campaign, it’s generated a strong response. Content Partnerships: User-generated campaigns are only as good as the content submitted.

Microsite 127

Microsite Social Media User-Generated Content Communities 127

Hubspot

NOVEMBER 11, 2020

Images, text, and links need to be shown off just right -- otherwise, readers might abandon your content, if it's not showcased in a way that's appealing, easy to follow, and generates more interest. Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Check 'em out, below. Microsoft Stories. Pixelgrade.

Design 101

Design Examples Best Practices Microsite 101

The Lead Agency

APRIL 6, 2020

Taco Bell is using user-generated drive-thru videos in their new TV ad , while Hershey had to change one of their ad campaigns that emphasized hugs and handshakes in light of new social distancing measures. Or, share inspiring videos, innovative designs and creative ideas that may also be interesting to your clients at this time.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Walker Sands

APRIL 5, 2019

None of this would have been possible without the Seattle team’s hard work and dedication, and we’re grateful for the opportunity to continue to generate remarkable results for our clients on the West Coast. Here’s a recap of the campaigns we were recognized for: Nintex’s America’s Most Broken Processes Campaign.

PR 40

PR Work Management Microsite B2B Thought Leadership 40

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98

Bluetext

JANUARY 8, 2019

In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. Medium Title: Medium Content: The post Dynamic Content Generation: The Next Step In AI for Marketers appeared first on Bluetext.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

Contently

MARCH 21, 2017

In a broader context, the work boosts awareness of JLL and shows of its creative side. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

SnapApp

NOVEMBER 22, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Ariba’s straight-forward survey is an effective way to gain pre-event insights and feedback from users who have found the event’s microsite organically or have been directed to the microsite via weekly emails.

Customer Surveys 48

Customer Surveys Microsite User-Generated Content Marketing Management 48

Content Standard

OCTOBER 25, 2014

Marriott International is the latest brand to rev up its content marketing efforts with a new creative studio devoted to content development, production, and distribution. The company considers the studio to be a way to further its focus on next-generation travelers through original content marketing.

Microsite 40

Microsite Television marketing Content Social Networks 40

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What can you do via the phone?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. In fact, the creative process is so easy and flexible that by far the most time-intensive task was fiddling with the sequencing of the slides and transition copy.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Convert

JULY 28, 2021

Come up with diverse, contextual, and non-intrusive ways to engage your site visitors, including creative methods like conversational forms , web push notifications , and smart exit-intent popups. Next, you will need to get active on social media and get your brand out there making news headlines and generating positive brand mentions.

SEO 145

SEO SERP Trends Keywords 145

SnapApp

FEBRUARY 22, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” Check out her presentation here. .

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Marketing Institute

FEBRUARY 5, 2019

For instance, as CMI founder Joe Pulizzi pointed out years ago, the LEGO Movie entertained mass audiences and earned millions in revenue as a traditional feature film; but it also performed strongly as a marketing vehicle by winning the hearts and minds of a new generation of prospective LEGO consumers. For its Original.

Paid Content 97

Paid Content Brand Identity Branding Top of Funnel 97

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet. Healthcare IT News Australia.

Advertising Agencies 74

Advertising Agencies Examples Paid Search Agency Lead Ranking 74

SnapApp

DECEMBER 29, 2011

The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! Best Most Creative Placement of a SnapApp: IAB Ad Unit. SnapApp interactive content can go anywhere your audience is: your blog, website, Facebook page, on a stand-along microsite, and more. Best SnapApp Sweepstakes: Magic Beans.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Hinge Marketing

AUGUST 16, 2017

Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Next look at your website.

Planning 89

Planning Marketing Plans Marketing Budget Creation Tips 89

DealSignal

AUGUST 30, 2021

Create email campaigns that can generate a high open and click-through rate by customizing your approach based on known data (which can be enhanced with our ABM Effectiveness tool). For example, you may consider building microsites that speak directly to specific audiences.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

SnapApp

FEBRUARY 23, 2016

Buyers are consistently pushing marketers to be creative in how we are positioning our products and portraying our brand across every channel. Multi-touch Demand Generation. Heidi Bullock , VP of Demand Generation at Marketo presented on “ The Right Message at the Right Time. ” - David Meerman Scott.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Atomic Reach

JANUARY 9, 2019

It is estimated that 205 billion emails are sent worldwide every day , and with so many competitors demanding subscribers attention using engaging and creative email copywriting is more important than ever. This email uses simple and creative copy to update the subscriber that a new show will be coming in the summer of 2019.

Examples 45

Examples Copywriting Microsite Newsletter 45

The Point

MAY 8, 2012

Information such as FAQs, product specs, or terms and conditions can be made available through links and tabs as part of a larger microsite. Remember, in situations where you have a lot to say: not every ounce of copy has to fit on the same page, especially if doing so forces key messages “below the fold.”

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

ClearVoice

APRIL 15, 2020

New thinking (by necessity) is ushering in a new era of creativity for all. Like any decisions of magnitude, putting the plan into a creative brief is always a smart idea to map out the different features of the event, budgets, goals/metrics and how sponsors can be integrated. Be creative in this approach. Need proof?

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Contently

APRIL 28, 2016

In a broader context, the work boosts awareness of JLL and shows off its creative side. Among the company’s other projects are The Investor , a five-year-old publication for real estate investors, and microsites for specific service sectors like retail and hotels. ” Barclaycard.

Class 60

Class Paid Search Agency Companies Allocation 60

Vidyard

JANUARY 4, 2017

That’s when it’s time to get creative, and that’s exactly what John Deere did with their Get Down to Dirt campaign. We split up the initiative into smaller chunks: the video capture, the video production, and the microsite.” User generated content campaigns tend to do well from a social engagement standpoint, but this one was special.

Campaigns 80

Campaigns Video Marketing Microsite User-Generated Content 80

Bluetext

JANUARY 8, 2019

In the marketing world, as personalization becomes more in demand, the power of artificial intelligence and data analytics to deliver personalization through dynamic content generation is taking on a larger role. That artificial intelligence is taking the guesswork out of marketing. This evolution may be closer than you think.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Contently

MARCH 5, 2020

Then as digital came along, they took on website design, banners, and the occasional god awful microsite. But most companies that aren’t hot consumer brands have found that it’s really hard to recruit top-flight creative talent to work at a bank, insurance company, healthcare company, etc. That doesn’t work long term.

Advertising Agencies 217

Advertising Agencies Paid Search Agency Top of Funnel Work Management 217

Adobe Experience Cloud Blog

SEPTEMBER 14, 2011

The new Revenue Marketing team is made up of the following: VP of Marketing Revenue: This is the strategic role for demand generation. Revenue-Focused Creative and Revenue-Focused Content. The “creatives” develop the copy and graphics for emails, landing pages, hypersites, microsites, etc.

Top of Funnel 48

Top of Funnel Peer-to-peer Digital Marketing Funnels Microsite 48

Bluetext

APRIL 8, 2020

The intuitive, well-organized design drives users to their needs quickly and functions as a lead-generation tool. When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. “We need to personalize the experience.” “We need to cover our…selves.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

WebMarketCentral

JULY 30, 2007

whack-a-mole" or first-person shooter type games) have been pretty much done to death and are unlikely to spread wildly (unless you're able to devise a super-creative adaptation). Microsites are a third highly-rated viral tool. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Content Standard

OCTOBER 22, 2015

Although they might not admit it, boutiques are keenly aware of their target audience— classified as bohemian-bourgeoisie (bobos), creative-culturals, expansive midlifers, latte and laptop lovers. At our hotels, we do this by providing an environment that serves as both a sanctuary and inspiration for the creative journey.”

Loyalty 40

Loyalty Content Classified Ads Microsite 40