ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Site:domain.com “AI-generated content.” If you haven’t, then you need to cover them.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. But effective to the point that they generate 71% of all sales leads? I doubt it.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Content Standard

AUGUST 20, 2015

I can’t tell you how many brands give so little thought behind where their content lives—they generate amazing content but host it in the wrong place, alienating people who would love to consume it. Microsite. A microsite is a domain that is separate from your brand’s website.

Microsite 40

Microsite Domain Content Deep Linking 40

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns. The site looks great on mobile devices also, which was a real priority for us.”.

Microsite 100

Microsite Campaigns Demand Generation Agencies Brand Identity 100

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

Digital B2B Marketing

FEBRUARY 14, 2012

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

MindFire

JULY 13, 2021

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

xiQ

DECEMBER 15, 2021

It’s time for field marketers to shift gears from in-person lead generation efforts to focusing on more targeted ABM campaigns by tapping into their versatile expertise. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. SmartSourced Content TM curation.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

xiQ

JANUARY 12, 2022

Instasites (microsites designed for individualized experiences). If you look at the best practices of the top 3% sellers, they all methodically pursue opportunities for closure, by applying insights to support buyers through every stage of the buying journey,” says Usman Sheikh, Founder and CEO of xiQ Inc.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Convince & Convert

OCTOBER 23, 2015

Enter the Westin OOO Generator. Hosted on a dedicated microsite, creating a clever out of office is five easy steps away. Upon completion, your snazzy new out of office is generated. Part of the appeal of this campaign is that Westin can measure and track audience participation from its microsite.

Microsite 124

Microsite User-Generated Content Custom Publishing Planning 124

Kevin Indig

JULY 17, 2023

Internals - find missing internal links in new and existing content, ensure proper site structure at scale (ex our largest customer has over 100,000 pages, and we generated thousands of internal link suggestions). AutoDetect - detects AI-generated content and checks for plagiarism. Microsites 2.0 Microsites 2.0

Microsite 52

Microsite CMS Development Lead Scoring Lead Ranking 52

Content4Demand

MAY 21, 2020

Gordian was able to generate $20 million in revenue and new leads for sales to follow up with and track content engagement numbers. Experts said typical ABM tactics like personalization can focus on onboarding new clients seamlessly through personalized microsites to secure loyalty early in the provider-client relationship.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

JUNE 21, 2023

We’ve removed content gates in favor of AI-generated content tracks used to target both known and unknown visitors. Using microsites as part of an ABM nurture strategy for top tier accounts. Stage 3 | Amplified Stage What it looks like: “Our nurture strategy is top of the line and already takes a multichannel approach.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. xiQ Workbench generates engaging campaigns - in minutes. xiQ allows you to combine your marketing collateral with syndicated third party content to generate highly engaging campaigns – in minutes. xiQ enables faster time-to-market and boosts engagement.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Convince & Convert

NOVEMBER 13, 2015

Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. For a chance to appear on a Sprite can in Brazil, fans first need to register their Snapcode on a dedicated microsite. Upon entry, fans must wait until December 3rd to find out if they are selected.

Social Media 159

Social Media Campaigns Advertising Agencies Paid Search Agency 159

NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

PathFactory

FEBRUARY 1, 2023

Hear from verified users on how much they value PathFactory: “We use PathFactory as a way to provide a bingeable experience across our website as well as nurture through email marketing, social media, ABM activities, and microsites for pre-implementation communication with customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

ClickDimensions

APRIL 16, 2020

Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future. You can find it all on our Social Distancing Means Digital Everything microsite. As the name of our aforementioned microsite suggests, digital marketing today is essential.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Once I click on the source/medium in the report, I can see which landing pages generated conversions.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

xiQ

MARCH 26, 2020

Build portals or microsites to connect with your clients. xiQ Workbench generates engaging campaigns - in minutes. xiQ allows you to combine your marketing collateral with syndicated third party content to generate highly engaging campaigns – in minutes. xiQ enables faster time-to-market and boosts engagement.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Convince & Convert

MARCH 12, 2015

The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. million videos to date. Yet, there’s still so much to be done,” he says.

Organization 133

Organization Planning Microsite Case Study 133

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content. million views in less than 48 hours.

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Contently

OCTOBER 4, 2016

Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Among the things we learned along that journey is that how content is presented is just as important as what it’s about.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

NuSpark Consulting

JULY 24, 2011

Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Social Media.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Oktopost

MAY 12, 2021

For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. What is a Brand Community?

Communities 121

Communities Ad Building Brand Identity Branding 121

NuSpark Consulting

JULY 24, 2011

Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Social Media.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Convince & Convert

DECEMBER 18, 2014

To send a not-so-subtle Christmas gift hint to a friend or family member, just visit the Harvey Nichols website , or dedicated campaign microsite. While the goal is to help its customers get exactly what they want, the campaign is a prime example of useful marketing.

Microsite 135

Microsite Case Study Case Studies Social Media 135

xiQ

DECEMBER 15, 2021

It’s time for field marketers to shift gears from in-person lead generation efforts to focusing on more targeted ABM campaigns by tapping into their versatile expertise. Instasites (microsites designed for individualized experiences). Comprehensive all-in-one company profiles compiled in seconds. SmartSourced Content TM curation.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Convince & Convert

NOVEMBER 6, 2015

So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation. From a content perspective, the company could launch a dedicated microsite and keep the conversation flowing with personalized calls-to-action around What Matters during the holiday season, etc.

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Whether it’s just a new website or microsite designed for people who want to learn first, that can be a really low lift, and experiments can be smaller than you might think they need to be.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

chiefmartech

JUNE 19, 2023

This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error. However, the really exciting thing ahead for composability is generative AI. Composability is best when it’s almost invisible in context.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68