Circle Studio

MARCH 12, 2020

And as the rules of B2B marketing continue to change and evolve, staying on top and in front of the latest trends, techniques and best practices is absolutely essential for modern marketers. Creative marketing and delightful customer service too are not enough to succeed. The Employee Experience Advantage. Everybody Writes.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Content Standard

FEBRUARY 20, 2018

In partnership with Clare McDermott, cofounder of Mantis Research and former editor-in-chief of Chief Content Officer , Skyword analyzed the results and published a research report in January 2018 that captured a snapshot of how content marketing is being practiced today and outlined the commonalities among the highest-performing content marketers.

Storytelling 47

Storytelling Research Content Marketing Work Management 47

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. They knew the rules to digital marketing had changed; they just didn’t know what the new rules would be. The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Marketing Institute

JUNE 8, 2018

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal). When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. “If What more needs to be said?

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Contently

JANUARY 3, 2017

Will video rule 2017? Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it.

Marketing AI 144

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 144

Marketing Insider Group

DECEMBER 30, 2019

They need to be a data whizz and understand data and analytics, and they must also be creative and expert storytellers. Rather, more businesses are understanding that marketing underpins everything they do and helps them to build better customer experiences. More engaged employees lead to better customer service.

CMO 144

CMO Sales Qualified Leads Forrester Organic Leads 144

ClearVoice

MAY 23, 2022

You are more likely to build a community of professionals, mentors, and customers. Jon teaches storytelling and content marketing. He shares a lot of inspirational quotes and graphics for his audience of creatives but also shares examples of ads that have captured a lot of attention. So how do you do that? Let’s dive in.

Linkedin 98

Linkedin Practices Best Practices Content 98

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. Go check out Carla’s YouTube channel for your daily dose of innovation and creativity!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Anyword

DECEMBER 19, 2019

These rules are in place and enforced to provide the best experience possible for the 2.45 Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Sensational Content.

Distribution 72

Distribution Facebook Content Landing Pages 72

Anyword

DECEMBER 19, 2019

These rules are in place and enforced to provide the best experience possible for the 2.45 Over the years, we’ve successfully managed countless campaigns for hundreds of publishers. Rather than keeping this information to ourselves, we wanted to share it with the broader storytelling community. Sensational Content.

Distribution 69

Distribution Facebook Content Landing Pages 69

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month.

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

SmartBug Media

MARCH 8, 2022

Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Bannerflow

MARCH 11, 2021

The industry is ever-changing – for example, SEO rules are developing all the time. Excellent writing skills and brilliant storytelling capabilities can set your business apart from competitors. Being creative in marketing isn’t a one-person job. We also take a look at how technology and digital tools play a role.

Work Management 98

Work Management Marketing Management Advertising Agencies Paid Search Agency 98

Content Standard

OCTOBER 9, 2015

“Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals,” the company said in a blog post from 2011. The post Content Marketing Rule No.

Rules 40

Rules SEO Marketing & Strategy Marketing Strategy 40

Allocadia

JANUARY 30, 2020

Your staff and customers are wondering what this means for your brand. You decide to combat these fears with a storytelling campaign targeted to your oldest customers. One way to break it out could be: Campaign Lead: Person A Content Lead: Person B Creative Lead: Person C Ops & Reporting: Person D. What will change?

Planning 59

Planning Marketing Plans Process Paid Social Agency 59

Parse.ly

OCTOBER 22, 2019

Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Why I chose it: Every list needs a rule breaker. “Right creative brief means difference b/w a great first draft & a creative disappointment.”

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

DivvyHQ

SEPTEMBER 28, 2017

Here’s a little recap video in case you couldn’t join us at the event: Over the past weeks we have been talking about what this means for our organization, and each conversation has led back to the same conclusion; we have a responsibility to keep getting better for our customers. Tim Washer: Improv Rules for B2B Storytelling.

Content Marketing 40

Content Marketing Paid Search Agency Storytelling Content 40

Martech

MAY 15, 2023

And, just as with subject lines, they often end up being one of the last jobs on a campaign creation to-do list, with little thought or creativity left over for creating a stand-out request. An effective call to action tells your customers what will happen when they click. Yes, you want them to click. Should your CTA include a verb?

Rules 131

Rules Emarketing Top of Funnel Newsletter 131

Martech Advisor

DECEMBER 19, 2019

As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Make sure to abide by the rules of the platform to avoid getting penalized.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Anyword

JANUARY 17, 2020

For example, we found that video ads generated CTRs that were 2X higher than link ads for some customers. The creative on the left performed 75% better than the creative on the right. Whether you’re a brand or a publisher, only with efficient testing will you improve your results. Should the visual include people?

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Never publish content just for the sake of making an update.

Social Media 94

Social Media Media Business Social Networks 94

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. Q: What makes for good content?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. Co-founder, ClickZ.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

ClearVoice

JULY 27, 2023

It also tells your potential customers why they should choose you. Since slogans have never really been constrained by the rules of truth, they are free to be creative and witty at the same time. freelance creative) side of the slogan (but, of course, with awesome motion graphics to support the “better content” side as well).

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 19, 2013

Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. Make sure your content includes basic storytelling elements: drama, suspense, lessons learned, etc. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Content Marketing Institute

DECEMBER 27, 2018

HANDPICKED RELATED CONTENT: The 5 New Rules of Video Marketing Success. Curiosity Factor: The Psychological Phenomenon Creative Content Marketers Employ to Earn and Own Attention in a Noisy World. Many times, even the title is boring, with labels like “customer testimonial.” Andrew Davis, Author, Brandscaping & Town, INC.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Hubspot

JANUARY 5, 2021

So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule. Without using up too many resources, brands can publish videos that evoke emotion. Short-form video requires taking a more authentic, human, and creative approach to marketing. Another benefit?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. Get the List Personalized Picks: Holiday Video Ideas with a Personal Touch Now we’ve seen how the pros make creative marketing holiday videos.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

B2BMarketing.net

FEBRUARY 8, 2024

Well received, our interview was not recorded at Ignite due to Chatham House rules, but I did provide a detailed summary for Propolis following the event. Basics: Requirements expected by customers and taken for granted (a clean hotel room, fresh fish.) Each has merit.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Because it involves personal creativity. In her office, energy and creativity were stifled by rules and regulations. Get Content, Get Customers , by Joe Pulizzi.

Tips 100

Tips Content Marketing Digg Content 100

Content Standard

DECEMBER 26, 2017

Marketers strive to develop a compelling strategy and create content that wows customers. Can we legally share this customer story? It’s often a fine line balancing your company’s deeper marketing and storytelling objectives and the reality of a highly regulated industry environment. Can we actually say that?

Planning 51

Planning Domain Paid Search Agency Content 51

Contently

JULY 30, 2018

Today, we publish three or four stories per week and have roughly 25,000 unique visitors a month, with an average attention time of three minutes and 35 seconds, which is more than double our industry average. Don’t skimp on storytelling. My takeaway: Hire for storytelling chops, train for marketing savvy.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

B2B Marketing Insights - WE

JULY 31, 2018

Brand consistency establishes trust and loyalty with customers and builds brand recognition over time. As for storytelling, the age-old marketing cliché still rings true: the story creates the customer. While a style guide specifies design rules, there’s still an infinite amount of aesthetic choices and opportunities.

Design 66

Design Process Paid Search Agency Budget Programs 66

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

The main points we took away from her presentation: “Content is king but engagement is queen…and she rules the house” We love this quote because it holds very true both in my home and on Facebook! Her presentation on Facebook marketing was focused and informative—even for the seasoned social media practitioner.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40