Martech

MARCH 13, 2024

Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. But in a world now where you have a lot of open source models, the cost of actually accessing the software is reasonable. For a while, it was very hard to manage quality search, but chatbot quality is moving very quickly.

Marketing AI 82

Marketing AI CPO Verticals Terms and Conditions 82

Webbiquity

JUNE 8, 2020

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

LeanData

JANUARY 27, 2023

Atrium’s Jason Heidma served as the moderator, directing questions toward LeanData CEO Evan Liang, Salesloft CPO Ellie Fields and Candor IQ CEO Haris Ikram. In the case of LeanData’s appointment scheduling solution, BookIt , once the product team saw positive results, more development resources were allocated toward this new innovation.

Allocation 52

Allocation CPO Marketing Management Terms and Conditions 52

Sana Commerce

JULY 7, 2022

There’s quite a lot at stake when deciding on a solution that will help your B2B business move into the future with a web store. More and more, IT leaders are searching for solutions that support digital process automation. 37% of IT budget is spent on ensuring proper solution integration. IT departments can be profit drivers.

Work Management 52

Work Management Marketing Management Process Automation 52

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Mereo

MAY 11, 2023

Nextworld was going to market with a powerful no-code enterprise resource planning (ERP) platform. Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Engagio

MAY 23, 2023

In this blog, we’ll explore the key features and benefits of Demandbase that have made it a favorite among our customers, from our powerful account-based marketing capabilities to our intuitive user interface and expert support. lLet’s dive in and see what ChatGPT had to say about why our customers can’t get enough of us.

DemandBase 62

DemandBase Paid Search Agency Account Based Marketing CPO 62

ClickZ

OCTOBER 9, 2019

On Tuesday, digital asset management company Bynder announced the launches of two powerful new features for their leading SaaS content management platform. Bynder provides a suite of tools to help organizations create, manage, and control their branded content. Digital Brand Templates. Source: Bynder. Source: Bynder.

Guidelines 78

Guidelines Template Digital Asset Management Brand Identity 78

Mereo

NOVEMBER 15, 2023

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

Work Management 41

Work Management Marketing Management Peer-to-peer Lead Ranking 41

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? So, what’s working in social advertising for B2B marketers? A good CPO is different for every company and should be based on your unit economics.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. Putting people ahead of the CONTENT MARKETING project. Often hailing from the C-Suite, and usually a marketing bod, but not always.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Another important topic discussed at the event by numerous speakers, including Bodner, Jaime Meritt, CPO and Rob Scudiere, CTO was the Verint Engagement Data Hub.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

Mereo

SEPTEMBER 15, 2022

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. Therefore, they must also commit to relentlessly analyze and act on usage data to increase their go-to-market efficiency.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Mereo

MAY 4, 2023

Pricing a B2B solution is complex. Sellers and buyers alike can fall prey to emotions over reason when considering dollar signs associated with a solution. And it is a challenging concept: What is the buyer willing to invest for the target outcome this solution delivers? What should the value this solution provides cost a buyer?

Pricing 50

Pricing Price Work Management Marketing Management 50

Martech Advisor

JANUARY 6, 2020

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. Management and Delivery. Software teams have done this for years; it’s time media caught up. Duration and platform specific insights.

Trends 53

Trends Video Marketing CPO Allocation 53

Choozle

MARCH 27, 2019

Read this choozlechat with Product Manager Mike Kohn to learn more about Design Week. Modifiers: solution pitches, self-organization, and bits. Two reasons for this: Our marketing team led the company through an exercise at our summer summit to explain what Choozle does, so that even your mom could understand.

CPO 49

CPO Validation Bandwidth Design 49

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Mereo

MAY 25, 2023

Selling companies like the subscription pricing approach (whether or not they have a software as a service offering or leased physical product) because it creates a more predictable revenue stream. This has become particularly important with the drive to subscription revenue.

Pricing 36

Pricing Price Bundling Marketing Management 36

Mereo

MARCH 24, 2022

While integrating sales and marketing is critical to high-quality lead generation, sales must own responsibility for developing their own pipeline of opportunities in addition to what they get from marketing. Ironically, this is the same problem that sales often has with marketing leads — good volume but not high quality.

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Mereo

APRIL 28, 2022

A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision. The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them.

Lead Scoring 36

Lead Scoring Lead Ranking Marketing Management Forrester 36

Mereo

AUGUST 29, 2019

I am often asked why myself and other Mereo consultants use the term “solution” over “product” and/or “service.” We prefer the term solution because it is all-encompassing — an umbrella term that leaves plenty of room for us to start off on the same page of what it is we really are talking about. Is it just a preference?

Work Management 51

Work Management Bundling Marketing Management Differentiation 51

LEADership

NOVEMBER 5, 2013

The Aberdeen Group’s Chief Procurement Officer (CPO) Summit in Boston last week was an insightful learning experience—learning that I will enjoy sharing with you over the next few pieces on my blog. The concept itself is not new—one has heard about Gemba Walks by executives aiming for lean manufacturing, total quality management, etc.

Social Media 40

Social Media Optimization CPO Media 40

Mereo

MAY 18, 2023

And, most importantly, your leadership team should be able to use this strategy to replicate the process for any product updates or new solutions into the future. Growth: Defined in terms of revenue, market share, market penetration, units sold, and customers retained or acquired.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Terminus

NOVEMBER 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. Cut to now, and account-based marketing isn’t so new anymore.

Top of Funnel 20

Top of Funnel Account Based Marketing Lead Ranking Marketing Qualified Leads 20

Lenny's Newsletter

AUGUST 8, 2023

If you’re not a subscriber, here’s what you missed this month: How today’s top consumer brands measure marketing’s impact How Shopify builds product What is good free-to-paid conversion Subscribe to get access to these posts, and every post. What would they rate your solution? Art by Natalie Harney.

Startups 52

Startups Work Management CPO Enterprise Management 52

ClickZ

OCTOBER 27, 2020

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Work Management 133

Lenny's Newsletter

AUGUST 15, 2023

One of the early aha moments there was a company that was legitimately spending money on seven different project management tools. I think it was a hundred grand on software they weren’t using. But by the way, this is what our software does, and we can do this for you ongoing and automatically.’”

Validation 52

Validation Startups CPO B2B 52

Seismic

OCTOBER 26, 2022

He then welcomed Seismic CPO Krish Mantripragada to share how the Seismic Enablement Cloud has evolved to help our customers adapt to this evolving landscape. Seismic CEO Doug Winter Seismic CPO Krish Mantripragada Seismic Senior Sales Engineer Aly Smith Seismic Shift attendees. Wherever you are, we can help. James Ilsley.

CPO 52

CPO Marketing AI Enterprise Management Peer-to-peer 52

SendX

NOVEMBER 8, 2019

That’s because marketing databases naturally degrade by 22.5% It’s no different with email marketing. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance. You might be signing up dozens of people a day, but your list could still be shrinking.

Open Rate 260

Open Rate Practices Best Practices CAN-SPAM 260

Metadata

JANUARY 8, 2024

“You can’t manage what you can’t measure.” That’s what Peter Drucker, the father of modern management, said before the turn of the century. As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. We couldn’t agree more. Keep reading to find out.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Mereo

MAY 26, 2021

According to Gartner , “By 2022, more than 80% of software providers will change their primary business model from traditional license and maintenance to subscription models, regardless of whether the software resides on premises or in the cloud.”. Packaging and Pricing. Deployment Options. Remodel Your Value Proposition.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Mereo

DECEMBER 9, 2020

Every organization is caught between the tug of customer-driven demands and market-driven forces. What if the customer your organization hones in on here and now is not indicative of where the overall market is headed — or what tomorrow’s buyers will need? Rethink your customer as a subset of your target market — not the inverse.

Work Management 87

Work Management Marketing Management Ideal Customer Profiles Planning 87

Martech Advisor

DECEMBER 16, 2019

In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy. The (Near) Past. The Future.

Advertisements 85

Advertisements Advertising Video Marketing CPO 85

Tomorrow People

FEBRUARY 27, 2018

Our way with words can’t be compared with the likes of Shakespeare, but it can deliver qualified sales and marketing leads that bring greater revenue to your business. The King of the short sentence has lessons for any marketing writer.) Fuel for your content marketing campaigns. Ah, writing. What is content? Now, the corollary.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Valasys

APRIL 5, 2019

This represents the largest areas for B2B marketing investment. This marks Integrate’s aggressive strategy to unify all top-of-funnel marketing channels into one platform. Face-to-face events account for 18% of B2B marketing expenditure and have become the number one demand tactic for B2B marketers.

CPO 49

CPO Enterprise Management B2B Top of Funnel 49

Terminus

AUGUST 19, 2020

Building the B2B marketing platform of the future is no small feat. I’ve been lucky enough to work with Ed before when he was the CTO of ExactTarget, which went on to become the Salesforce Marketing Cloud. There’s no one better at taking audacious ideas and turning them into elegant, scalable product solutions.

Enterprise Management 26

Enterprise Management CPO Work Management Marketing Management 26