Performance Marketing: Tools, Techniques and Best Practices
Marketing Insider Group
NOVEMBER 6, 2023
Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. CPM (Cost Per Thousand Impressions): Payment is made for every 1,000 times an ad is viewed. Set Clear Objectives and KPIs.
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