Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Also, make sure you use Google Trends alongside other marketing tools. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Total reviews: 339. Total reviews: 28.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

MARCH 26, 2019

billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. For businesses and marketers, mastering the art of the headline is crucial for success. Example: Instead of “Our New E-book,” a value-driven headline would be “Unlock Expert Marketing Strategies with Our New E-book.”

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Buffer

APRIL 13, 2023

You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy. You must avoid any job that packs the role of five people into one.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Content Standard

NOVEMBER 2, 2016

You’re a marketer. You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Your boss comes into your office.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Unbounce

OCTOBER 18, 2021

When done right, marketing can be about more than return on investment or brand metrics. When we talk about “marketing that moves,” global brands like Nike or Dove easily come to mind. For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!—

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Martech Advisor

APRIL 3, 2020

Learn more: The Marketing and Privacy Clash - Can Both Work in Unison? stock surged while the whole market has seen a sharp drop. One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever. Learn more: In People-Based Marketing Campaigns, the Customer Is the Star.

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Martech

JULY 22, 2022

Get the daily newsletter digital marketers rely on. In 2021 Kevin Yatsushiro created a video on TikTok that went viral with over 3 million views. But of course there are other potential sources of revenue for highly popular influencers other than the Creator Fund — sponsorship, for example, or brand ambassador opportunities.

Social Media 108

Social Media Rules Media Viral Marketing 108

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 253

Enterprise Management Marketing Automation Services Work Management Marketing Management 253

Sprout Social

OCTOBER 25, 2022

Of course, achieving that level of brand recognition is a lofty goal. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Our advice? Start where you are.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Paid Content 136

Paid Content Social Media Campaigns Media 136

Optinmonster

FEBRUARY 21, 2024

Provided, of course, that they are high-quality and difficult to outrank. Note: If you haven’t started building an email list yet, you need to read our definitive guide to email marketing.) This information was important because before they were focused on writing tutorials, which wasn’t what the market really wanted.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Sprout Social

FEBRUARY 15, 2023

They have also focused on strengthening their relationship with the Black community by partnering with Black creators and influencers and investing in Black talent to incorporate into their marketing campaigns. Read more about why diversity in marketing and social media is non-negotiable. Black creativity is what moves culture.

Brand Identity 92

Brand Identity Branding Budget Programs Communities 92

SendX

NOVEMBER 20, 2018

SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Valid for Cyber Monday SE Ranking - SE Ranking is an all-in-one SEO software with SEO tools that every marketer needs.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. If you are looking spread awareness about your brand , Facebook content has the potential to go viral. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Both are massive. Engagement.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. But the format is still underused across the major social media networks. Social media video marketing statistics.

Social Media 138

Social Media Statistics Video Marketing Social Marketing 138

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok.

Multi-Channel 131

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 131

SendX

NOVEMBER 20, 2018

SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. But, SendX is still offering a deal. Deal - 25% OFF across all MONTHLY plans.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

chiefmartech

OCTOBER 25, 2020

For the fifth episode of The Martech Show , we talked about five major trends of marketing technology. For this sixth episode , we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. You decide.

Work Management 134

Work Management Marketing Management Viral Marketing Paid Search Agency 134

ConvertKit

OCTOBER 30, 2020

Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan. Of course, as soon as you start to scroll through Good Housekeeping’s videos, you can learn more about their brand.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. Program metrics may be of the most interest to marketers. 6 B2B Marketing KPIs to Measure.

Lead Ranking 125

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 125

Contently

MAY 2, 2018

Along the way, I realized this could be instructive to a lot of marketers out there, whether you use a content platform or not. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. However, the most effective marketing happens within a couple months of the publish date.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. billion pieces of content on Facebook.

Viral Marketing 28

Viral Marketing Content Advertising Mediums Trigger Marketing 28

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Martech Advisor

APRIL 3, 2020

Learn more: The Marketing and Privacy Clash - Can Both Work in Unison? stock surged while the whole market has seen a sharp drop. One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever. Learn more: In People-Based Marketing Campaigns, the Customer Is the Star.

Enterprise Management 60

Enterprise Management Work Management B2B Marketing Marketing & Strategy 60

Hubspot

SEPTEMBER 28, 2012

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. So what can you do?

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action. Use the Social Media Networks Your Audience Uses. And, of course, if you are a B2B brand, LinkedIn would be an ideal starting place.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

JULY 5, 2012

Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. Why did this gem go viral? Keep it Short. And they did it in all of their videos.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Youtube 28

Sprout Social

MAY 8, 2023

Even though social media networks have rights to content on their platforms per their licensing agreements, social media users are the legal owners of the content they post. While jumping on trends, using viral sounds and reposting content are powerful plays for awareness, their dangers might outweigh their benefits.

Copyright 105

Copyright Social Media Media Guidelines 105

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. A creative agency, then, is one that offers services related to marketing and advertising. Inbound Marketing.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96