Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 318

Social Media Social Marketing Planning Tips 318

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. every day.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Zoominfo

AUGUST 26, 2019

While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. Perhaps you’re already well-versed in brand storytelling , or maybe you’re scratching your head and wondering how stories can help you retain customers. Of course, no two brands are the same. Humanize your brand.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Focus on storytelling, visual appeal, authenticity, and personalization to create compelling content that resonates with travelers and builds trust.

Paid Search Agency 225

Paid Search Agency Companies Content Marketing Planning 225

Contently

JANUARY 5, 2018

How to Use Social Media to Boost Your Small Business. Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. Content marketing is in a crisis.

Storytelling 167

Storytelling Newsletter Small Business Marketing Social Media 167

Animalz blog

AUGUST 14, 2024

A year ago, Christophe Pasquier, CEO and founder of Slite , made a critical decision: to transform his sporadic social media presence into a consistent, personal narrative about building a knowledge base on autopilot. I always shared occasionally, but the problem with that approach is that you don’t have much of a compounding effect.

Storytelling 67

Storytelling Branding Brand Identity Knowledge Base 67

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Content Marketing Copywriting 87

Content Marketing Institute

JUNE 1, 2018

Those degrees don’t exist, of course. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. But that’s OK. reminds us.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. What makes a good digital marketing course?

Course 101

Course Training Work Management Planning 101

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

Course 86

Course Training Content Marketing Budget Programs 86

ClearVoice

JANUARY 11, 2024

What is owned media? Owned media is the umbrella term for any media channel over which your brand has complete control. This term includes media such as your: Social media channels Email marketing Website Blog Apps Why is owned media important? What is the difference between owned media and paid media?

Media 52

Media Work Management Paid Search Agency Guidelines 52

Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers? The Problem Structure.

Storytelling 129

Storytelling Lock-In Marketing Proposals Act-On 129

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 71

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 71

Webbiquity

MARCH 8, 2012

I took several creating writing courses back in junior high and high school. But my love of writing and storytelling eventually drew me into marketing and PR, where I could bring true customer stories to life and help people understand the transformative potential of technology. While being attacked by a shark.

Storytelling 100

Storytelling PR Social Media Media 100

KoMarketing Associates

APRIL 7, 2021

The question is, of course, how do you optimize the customer experience? Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Convince & Convert

SEPTEMBER 19, 2024

Of course, there are differences when it comes to B2B vs B2C — nobody in the business world needs an aggressive owl mascot. From TOMS Shoes’ global mission to Apple’s outsider origin story, brand storytelling is a powerful way to communicate your purpose and your values. It doesn’t have to be like that. Let’s find out how.

Ideal Customer Profiles 114

Ideal Customer Profiles B2B Marketing Work Management Planning 114

Marketing Insider Group

AUGUST 19, 2024

Promote your articles on social media platforms to reach a wider audience and drive traffic back to your site. Of course, high-quality content is part of the puzzle, and Marketing Insider Group can help with our Content Builder Services.

Lead Ranking 261

Lead Ranking Lead Scoring Google Guidelines 261

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 101

Storytelling Business Work Management Paid Search Agency 101

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. But, why just use one smartphone or GoPro? Looking for more inspiration on how to use multiple devices to tell a story from unique angles?

Storytelling 147

Storytelling Video Marketing Campaigns Case Study 147

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Storytelling in content marketing makes the information more compelling than a bland statement of the facts. Also, carefully fact-check Google results and social media reports.

Top of Funnel 270

Top of Funnel Tips Content High Quality Lead 270

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story. What’s the difference between content marketing and social media? With social media, the focus is on engaging consumers.

Content Marketing 213

Content Marketing Work Management Paid Search Agency Marketing Management 213

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Biznology

NOVEMBER 11, 2013

Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending (e.g. Before 2018, digital media spending is expected to equal or exceed television. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

DECEMBER 17, 2019

B2B marketers have additional challenges, of course. Use the power of storytelling to reach the people you’re ultimately marketing to. This social media post by financial trading platform eToro joined the trending #10YearChallenge to draw more attention to its product and engage its audience. Image source: [link].

Tactics 267

Tactics B2B Marketing Work Management Planning 267

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. While this is a controlled media strategy , it’s not the same as taking out an ad.

Media 122

Media PR Paid Search Agency Distribution 122

Marketing Insider Group

NOVEMBER 28, 2022

Social media became a way for everyone all over the world to become connected. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. The Battle for Customer Attention.

Paid Search Agency 315

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 315

Biznology

FEBRUARY 2, 2022

After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees. For each of these four, find a balance between hard statistics and storytelling to ensure your message is impactful and memorable.

Education 104

Education Storytelling Statistics Custom Publishing 104

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Convince & Convert

APRIL 24, 2014

With the eyes of the world on the Boston Marathon this past Monday, The Boston Athletic Association leveraged social media to bring people together, while communicating important race information. Another example of small, but powerful moments told through visual storytelling.

Social Media 135

Social Media Media Case Study Case Studies 135

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. 13% of marketers say case studies are a primary form of media in their content marketing strategy. The first one, of course! In 2020, 87% of consumers read local business reviews online.

Case Studies 277

Case Studies Case Study Studies Top of Funnel 277

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes. Company Content.

Social Media 109

Social Media Media Paid Search Agency Case Study 109

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

Storytelling 63

Storytelling Branding Brand Identity Paid Search Agency 63

Marketing Insider Group

JULY 6, 2020

The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Speaking of your website, you should have clear social media icons linking to your business profiles. Storytelling. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Content Standard

OCTOBER 7, 2016

Starbucks has launched a new digital storytelling series with an eye on positive human experiences—a move it insists is about bridging a journalistic gap, not marketing or PR. The content is distributed via Starbucks’ own website and mobile app, as well as other online media including Mic and Upworthy, Business Insider reported.

Storytelling 77

Storytelling Advertorials PR Marketing & Strategy 77