Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 252

Marketing AI B2B Marketing Planning Allocation 252

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What is data-driven, targeted marketing? For this prompt, try selecting the Chief Marketing Officer persona. Updated answer: Certainly!

Budget Programs 117

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 117

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Heinz Marketing

OCTOBER 25, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. As a recession looms, organizations are now speaking less of scale and more of efficiency. With less energy in the system (whether via lower sales or less investment), the drive for growth at all cost falters. High turnover in some marketing functions but not others.

Efficiency 120

Efficiency Elasticity Ad Building Planning 120

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. A key factor in creating a smart, strong AI is feeding it good training data. Your Media Planning AI will only be as smart as its training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin. Mine sure is!

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Valasys

MAY 21, 2024

These agencies play a pivotal role in enabling businesses to tap into a diverse talent pool, navigate complex hiring processes, and ultimately maximize efficiency. This specialization allows them to develop a deep understanding of client needs and market trends, positioning them as valuable partners in the recruitment process.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Efficiency Ad Agencies 40

Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messaging and goals, and preventing productivity and growth.

Cost 135

Cost Planning Work Management Paid Search Agency 135

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

Verticals 117

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 117

SmartBug Media

FEBRUARY 19, 2024

In today’s ultra-competitive, fast-paced business environments, it’s essential to stay up to date with relevant technology and streamline business processes if you want your marketing, sales, and customer success teams to keep up. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

SmartBug Media

NOVEMBER 17, 2023

Businesses often want to improve operational efficiency and productivity, and they know that adjusting their tech stack can help. Our recent webinar, " Right-Sizing Your Tech Stack: Building Your Revenue Systems Landscape for Operational Efficiency," digs into optimizing your tech tools for better operations. Take CRMs, for instance.

Efficiency 59

Efficiency Ad Building Budget Programs Validation 59

Martech

DECEMBER 12, 2022

The marketing organization is certainly not immune from their increasing pressure. training opportunities and other ways to retain talent). training opportunities and other ways to retain talent). Marketers report only using 42% of their martech stack capabilities. CMOs should invest in martech training.

Training 111

Training Spending Work Management Marketing Management 111

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Consider the potential impact on revenue growth, customer acquisition, and operational efficiency when making purchasing decisions. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Consider the potential impact on revenue growth, customer acquisition, and operational efficiency when making purchasing decisions. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Only B2B

AUGUST 21, 2023

Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. trillion annually.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 256

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 256

Salesforce Marketing Cloud

OCTOBER 11, 2022

” Those are among a handful of common refrains I hear from sales leaders these days — many of whom are on the hook for promoting efficient growth, even as we face an economic recession. Sales leaders will need to zero in on where they and their teams can increase efficiency, manage risk, and most importantly, drive revenue.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

ClearVoice

FEBRUARY 21, 2024

But for most marketers, it’s a tug between cost efficiency and maintaining high-quality standards. Maintaining balance is crucial for mid-market and enterprise businesses, especially those inclined toward outsourcing content. We all know that game. Tug-of-war.

High Quality Lead 52

High Quality Lead Cost Top of Funnel Allocation 52

SalesIntel

JANUARY 24, 2024

One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. In the following article, we’re going to do a deep dive into sales efficiency, how it is measured, what it measures and how to make it work for you. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Martech

MAY 17, 2024

It’s going to transform B2B sales and marketing, right? Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. Call it strategic nurturing or training data. Ah, there it is again — the genAI buzz.

Marketing AI 125

Marketing AI Generation B2B Lock-In 125

Salesforce Marketing Cloud

JUNE 29, 2022

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Business leaders are prioritizing technology investments that drive efficiency and productivity. Efficiency, productivity, and cost containment are top priorities for business leaders.

Efficiency 98

Efficiency Marketing AI Automation Product 98

Only B2B

MAY 23, 2023

This blog explores the transformative power of SDR-as-a-Service in reducing the cost of obtaining qualified B2B leads and appointments. By delving into the benefits and substantiating them with industry references and statistics, we shed light on how this innovative approach can revolutionize lead generation while optimizing cost efficiency.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Marketing Management Cost 62

Seismic

JULY 28, 2022

While I’m not a Game of Thrones fan, I do believe that, in times of economic uncertainty, it’s important for organizations to hunker down and prioritize building efficiency. As sales reps adapt to selling in an uncertain environment, training and coaching play a significant role. Why sales training and coaching matter.

Training 52

Training Efficiency Order Organization 52

SmartBug Media

AUGUST 4, 2023

In this blog post, we’ll shed light on how to calculate the cost of churn and strategies to mitigate its impact, particularly through automation. The integration of cross-application tasks can enable your support, sales, and marketing teams to take immediate action based on the most current customer engagement data.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Salesforce Marketing Cloud

AUGUST 30, 2023

With AI and automation, your mobile workers can become more efficient in the field, helping you save money. These organizations report improvements in worker productivity, customer satisfaction, cost reduction , and brand loyalty — all of which contribute to faster ROI.

Work Management 52

Work Management Marketing Management Efficiency Service 52

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 278

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 278

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. 3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters.

Process 230

Process Optimization Work Management Marketing Management 230

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Bias Training : Provide training on recognizing and mitigating bias in hypothesis formation.

Training 242

Training Work Management Paid Search Agency Analytics 242

Choozle

JULY 29, 2021

The ascension of digital programmatic advertising has created a rapid expansion of what marketers are expected to be proficient in. Having the right strategy for programmatic advertising training can be not only a huge efficiency gain, but can also improve your employees’ experience. Where do you stand today?

Training 91

Training Advertising Agencies Wiki Advertisements 91

Webbiquity

JULY 19, 2022

Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster. Which skills can the team (marketing, sales, customer service, production, etc.) improve to achieve the desired result in a more efficient way? Emails Sent.

Lead Ranking 294

Lead Ranking Lead Scoring ROI Enterprise Management 294

Seismic

JUNE 23, 2022

All of these changes require go-to-market (GTM) teams to make strategic investments in how they’re spending their time, money, and resources to ensure that their organization can adapt quickly to change, operate efficiently, and build lasting relationships with customers. It’s what your sellers want. Reduces ramp time.

Training 52

Training Marketing Analytics Tools Budget Programs Case Studies 52

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

DiscoverOrg

APRIL 14, 2017

Your sales team is doing double duty: They’re selling to the leads delivered by your marketing department—and they’re de facto researchers. Acquiring enough qualified net new names at the top of the funnel to hit pipeline and bookings targets is a real issue for most marketing departments, and a recurring headache for CMOs and CGOs.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Martech

MARCH 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure.

Allocation 112

Allocation Optimization Paid Search Agency Marketing Management 112

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Eventually, you’ll need to hire another marketer as your team grows. Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. Marketing constantly changes with new tools, platforms, channels and tactics.

Paid Search Agency 122

Paid Search Agency Terms and Conditions Work Management Training 122

Hubspot

AUGUST 27, 2020

After racking up some credit card debt, I realized that I needed to cut costs somewhere. In this post, let's go over some of the top ways you can cut costs in your business. Analyze and track the efficiency of your business. Look at your production costs, and do an in-depth analysis of your current processes.

Cost 101

Cost Marketing Automation Services Budget Programs Bundling 101

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Marketing AI 98

Marketing AI Work Management Automation Marketing Management 98