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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Outbrain?

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Click-through Rate (CTR). CTR measures how many people clicked on a link, call to action (CTA), or image within an email. CTR provides an indication of how well the content of the email connected with the audience. Conversion Rate.

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What is CTR and 7 Things You Must Know to Improve It

Outbrain

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

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Three High-Impact Benefits of Email Marketing

Zoominfo

It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Click-through Rate (CTR) CTR measures how many people clicked on a link, call to action (CTA), or image within an email. CTR provides an indication of how well the content of the email connected with the audience.

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Top Lead Generation Statistics for 2018

Zoominfo

Outbound leads cost 39% more than inbound leads ( source ). The average cost of a B2B sales lead varies by industry. B2B Lead Generation Statistics: Successful Tactics. Expertise in lead nurturing results in a 50% increase in sales-ready leads, along with a 33% decrease in its cost ( source ).

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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

This tactic fosters trust and positions your brand as a valuable resource. CPL refers to the cost of generating a lead through your ad, while CPA refers to the cost of acquiring a new customer. To calculate the CPL or CPA, divide the total cost of your ad campaign by the number of leads or customers generated.

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Email Marketing Metrics & KPIs – Monitoring B2B Success

Binary Demand

Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. A higher CTR indicates your content is resonating, as more link clicks engage readers. Conversely, a low CTR suggests your content isn’t effectively capturing attention. What is a good CTR for email?