Marketing Insider Group

JULY 20, 2021

Value-based, competitive, and cost-plus are the three most common B2B pricing strategies. It costs more than a good down payment on a new home, but it has top-of-the-line features inside and out. Some might have platform shoes on, so their position in the line isn’t even accurate. Cost-Plus Pricing. Quick Takeaways.

Pricing 357

Pricing Price B2B Buyer Personas 357

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Yet, traditionally, customer service has been seen as a cost center — a financial burden rather than a source of profit. McDonald’s phrase “Fries with that?”

Tactics 117

Tactics Work Management B2B Marketing Marketing Management 117

Webbiquity

MAY 11, 2021

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Where can you reduce costs? Costs such as cleaning services, new technology, and paper supplies can all eat into your bottom line and increase by significant amounts before you realize it.

Efficiency 297

Efficiency Paid Search Agency Companies B2B 297

Zoominfo

AUGUST 31, 2020

Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

ClickDimensions

FEBRUARY 28, 2023

Inflation and the cost-of-living crisis ( UK and Europe ) has made customers set stricter priorities while reducing their spending leaving many businesses under pressure to reduce customer churn as much as possible. For many businesses, customer retention is paramount, especially in uncertain economic times.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Spiralytics

APRIL 25, 2024

Encourage Advocacy: Consider nudging your satisfied customers to share their positive experiences with others. Leveraging CRM for Upselling and Cross-Selling Let’s first understand the difference between upselling and cross-selling with the help of an image.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Include positive reviews to encourage new consumers to purchase. They could: Cross-sell: promote items that complement the one that was just purchased.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

SendX

NOVEMBER 10, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Include positive reviews to encourage new consumers to purchase. They could: Cross-sell: promote items that complement the one that was just purchased.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Zoominfo

DECEMBER 11, 2020

To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Be warned, however, that some companies are starting to adjust salaries based on the cost of living in areas in which remote employees reside.

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

SendX

AUGUST 2, 2021

At the bottom of the email, include cross-sells (items that would suit their purchase) or up-sells (products that are more costly models) as suggestions. Include positive reviews to encourage new consumers to purchase. They could: Cross-sell: promote items that complement the one that was just purchased.

Examples 195

Examples Best Practices Ideal Customer Profiles Cross-Selling 195

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. Ask additional questions to confirm your impression.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Kapost

APRIL 6, 2016

Whether you’re a startup gearing to accelerate growth or a mature corporation looking to gain market share, one stat still matters… It costs 7x more to obtain a new customer than to keep an existing one. Why the crazy difference between these costs? Computing CAC: Cost To Acquire a Customer. And the list goes on.

Acquisitions 80

Acquisitions Cost Top of Funnel Cross-Selling 80

Optinmonster

MAY 30, 2024

Your next job is to encourage them to spend a little more, either by choosing a higher-cost option or adding more items to their order. A higher AOV indicates customers are purchasing more items or higher-priced products, suggesting a strong product-market fit and positive user experience.

Order 84

Order Lead Scoring Lead Ranking Bundling 84

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. Customer acquisition cost (САС). It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches. New revenue.

Top of Funnel 124

Top of Funnel Planning Product Ad Frequency 124

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Effective upselling involves identifying relevant and valuable opportunities for the customer and positioning the offer as a solution to their needs or preferences.

Examples 126

Examples Tips Cross-Selling Bundling 126

Marketing Insider Group

JULY 22, 2020

Some target accounts are more valuable than others simply because of their relevancy or because of their position as a decision-maker for their organization. Cross-Sells and Upsells. Repeat customers tend to be far more valuable than first-timers and they also cost far less to sell again to. Target Account Reach.

Account Based Marketing 254

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 254

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

Paid Search Agency 110

Paid Search Agency Ads Marketing Automation Services Tips 110

Outgrow

FEBRUARY 12, 2023

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

JUNE 28, 2023

Even if you plan to continue selling an existing product in an existing market, take periodic opportunities to reevaluate your strategy and figure out what’s working and what’s not. A clear strategy also increases the ability to capture, convert, and capitalize on customer needs and reduces the costs associated with failed plans.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Using this technology will not only demonstrate that your service is different and state-of-the-art, but will leave a lasting positive impression.

Tips 137

Tips Cross-Selling Customer Satisfaction Training 137

SalesIntel

MAY 13, 2024

This article will dig into the nuances of B2B selling , comparing it with business-to-consumer (B2C) sales, discussing its importance, addressing common challenges, and outlining strategies to enhance the sales journey. What is B2B Selling Experience?

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

Zoominfo

AUGUST 31, 2020

Further, encouraging positive user reviews of a product serves up testimonials that often play strongly with other buyers. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. This approach creates stronger emotional engagement and achieves prolonged brand recollection, as well as stronger brand positioning. They also provide unique upselling or cross-selling opportunities.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 99

SmartBug Media

FEBRUARY 1, 2024

Many marketers are looking for ways to meet business goals with an efficient and cost-effective marketing strategy—and those savvy marketers know it costs more to find new customers than to retain existing ones. They are cost-effective, increase brand loyalty, reduce customer churn, and generate more revenue for your business.

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59

SmartBug Media

SEPTEMBER 28, 2023

However, by adjusting prices to target higher-end customers, companies can often sidestep the customer service challenges associated with low-cost offers while substantially boosting their profit margins. Inventory Inventory management is crucial for revenue optimization because it directly impacts both costs and sales.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Martech

FEBRUARY 13, 2024

By measuring and reporting on the success of their aligned martech investments, they highlighted how the integration of their online ecommerce platform with in-store customer behavior analytics tools significantly improved cross-channel marketing campaigns.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Valasys

JUNE 10, 2024

As a rule, you’ll want to familiarize yourself with the legal and regulatory requirements for selling to customers in your identified target markets. Investigate relevant return shipping costs, potential return windows, and refund methods to provide a positive post-purchase experience for customers worldwide.

Cross-Selling 40

Cross-Selling Bandwidth Mobile Marketing Guidelines 40

Zoominfo

MAY 3, 2020

Several popular analytics platforms allow you to build marketing attribution models—but the most common and cost-effective method is to leverage Google Analytics conversion tracking. 78% plan to adapt or increase their use of cross-channel attribution. Attribution provides efficiency gains of 15-30%.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Zoominfo

JULY 12, 2022

Your reps miss out on new sales, cross-selling, and upselling opportunities. Ineffective account-based selling Without accurate data, you can’t automatically match leads to accounts. Lead-to-account matching: Solve misrouted leads with powerful accuracy Lead-to-account matching helps automate account-based selling motions.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

SalesGrape

NOVEMBER 18, 2023

By developing strong relationships with decision-makers through targeted marketing efforts like telemarketing campaigns focused on addressing specific pain points within educational institutions’ operations or curriculum delivery methods can yield positive results.

Telemarketing 97

Telemarketing Education B2B Marketing B2B 97

Madison Logic

MAY 3, 2023

Information about your solution should be easily searchable and accessible to buyers. You can meet these objectives by having a persistent presence through a marketing content strategy that maintains brand visibility and market positioning. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52

Madison Logic

MAY 3, 2023

Information about your solution should be easily searchable and accessible to buyers. You can meet these objectives by having a persistent presence through a marketing content strategy that maintains brand visibility and market positioning. Marketing Metrics finds it’s 50% easier to sell to existing customers than new prospects.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Cross-Selling 52