B2B Marketing Directions

JANUARY 21, 2024

Source: Shutterstock (This year, I plan to devote some of my Research Round-Up posts to a discussion of academic research papers about artificial intelligence. Some of these scientific papers will likely focus on comparing the capabilities of AI to those of humans at performing tasks related to marketing.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 104

Marketing AI Work Management Marketing Management Customer Satisfaction 104

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Salesforce Marketing Cloud

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. With the rapid growth and advancement of generative AI, it has become crucial for companies to skill up their teams with AI expertise. Good AI needs good data.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Sword and the Script Media can help with B2B marketing, PR and social media. We need to experiment with marketing too.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 83

Salesforce Marketing Cloud

AUGUST 17, 2022

Artificial intelligence (AI) touches billions of people daily. AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. Innovate with AI.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 98

Marketing AI Ideal Customer Profiles Allocation Analysis 98

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. Seemingly, marketers are behind. Good news for marketers: everyone is confused about AI.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Those incorrect facts, figures, and fantasies have branded AI as untrustworthy. Forget table stakes like using AI to brainstorm headlines or expand a list of SEO keywords. Much has changed since ChatGPT’s release.

Marketing AI 78

Marketing AI Research Tactics SME 78

Content4Demand

JULY 17, 2020

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success. Construct an Ontology to Train AI.

Marketing AI 73

Marketing AI Marketing Mix Enterprise Management Account Based Marketing 73

Hubspot

JANUARY 31, 2017

If the computer successfully fooled the interrogator into thinking it was a human, the computer was said to successfully have artificial intelligence. Since the days of Alan Turing, there’s been decades and decades of debate on if his test really is an accurate method for identifying artificial intelligence.

Marketing AI 36

Marketing AI Marketing Analytics Tools Analysis Paid Search Agency 36

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations. One of the most powerful applications of AI for data analysis is in the area of intent.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Content AI has now reached a critical inflection point in the market.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

Hubspot

MAY 30, 2023

It’s easy to be skeptical of AI in a job built on personal interaction. Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

Salesforce Marketing Cloud

APRIL 27, 2022

While it may seem counterintuitive employment would rise as companies add more automation, having robots and artificial intelligence (AI) working alongside people actually can increase productivity, Burnstein said. Burnstein said there is a direct correlation between a robust economy and hiring and automation.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. On the other hand, only 6% think that AI is overhyped and useless.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Allocation 114

Allocation Marketing Attribution Enterprise Management Marketing AI 114

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Content Standard

MAY 16, 2018

These applications of artificial empathy are wide-ranging, from market research to transportation to marketing and advertising. What Is Artificial Empathy? Artificial empathy isn’t quite robots with feelings, but its goal is to detect and respond to human emotions. “One example is Mars, Inc.,

Marketing AI 66

Marketing AI Paid Search Agency Impressions Interactive Marketing 66

Biznology

FEBRUARY 9, 2018

In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.” And if you use AI to help you sort and filter keywords, and assign them to the right product marketing teams, you can evolve your keyword ontology. And it can do so much more.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Martech Advisor

OCTOBER 18, 2019

By using AI-powered customer analytics platforms that present data from a wide variety of channels in easily understood visuals they can gain actionable insights, says, Derek Wang, co-founder & CEO, Stratifyd. Of course, the larger the data pool with which to train the system, the better the conclusions and analysis.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

Martech

NOVEMBER 29, 2021

With workers holding the upper hand in the job market, employers are under pressure, not just to provide fair compensation, but to address quality of life issues — including not just work/life balance and opportunities for remote or hybrid working where appropriate, but ensuring teams are diverse and workplaces inclusive.

Enterprise Management 100

Enterprise Management Work Management Paid Search Agency Marketing Management 100

What Works - What Doesn't

JANUARY 16, 2023

I’ve been watching AI-powered writing platforms for years and never felt they could replace a human. But when I heard all the hype, and saw some examples, of what the ChatGPT AI writing model could do, I got more worried. But can it do technically oriented marketing collateral and thought leadership? Advantage: Human.

Thought Leadership 65

Thought Leadership Work Management Lead Ranking Correlation 65

Martech

NOVEMBER 7, 2023

What does this have to do with digital marketing? Crimtan, based in London, is a programmatic display lifecycle marketing agency. As its CTO, Staraselski sees all the different parts of the digital marketing world. Understandably, he’s been thinking about how digital marketing can lessen its carbon footprint. Quite a bit.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ads Bandwidth 98

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

QuanticMind

NOVEMBER 19, 2018

It’s no secret that words like artificial intelligence (AI) and machine learning (ML) carry a lot of weight these days. First, we’ll distinguish between AI and ML. AI has applications to a wide variety of industries, including advertising. Tackling the Data Dilemma. To put that in perspective, that’s 3.46

Marketing AI 40

Marketing AI Advertisements Advertising Budget Programs 40

Martech Advisor

DECEMBER 23, 2019

The martech industry is growing, both in market size as well as innovation. What were the major developments and trends in 2019, and how should marketers prepare for 2020? This year the market size for the martech industry grew at over 25% in the USA and the UK, according to the WARC-BDO Marketing Technology survey.

Marketing Budget 56

Marketing Budget Marketing AI Marketing Management Amazon 56

QuanticMind

JANUARY 22, 2019

By now, it’s no secret that many consider the terms “artificial intelligence” and “machine learning” some of the most overused buzzwords in the industry — and with good reason. Conversely, regular AI can never grow beyond what it’s preprogrammed to do. A different AI machine must be programmed to do that.

Marketing AI 40

Marketing AI Classified Ads Correlation Advertisements 40

Learn from the Pros

APRIL 26, 2024

Strategies, Tools, and Real-World Examples AI has emerged as a strategic ally in a world where B2B marketing success is driven by content creation. It’s transforming B2B marketing strategies towards more personalized, informed, and scalable content. Today, AI is at a similar inflection point in B2B content creation.

Marketing AI 52

Marketing AI B2B Marketing B2B Paid Search Agency 52

Varicent

JUNE 29, 2021

Machine learning and AI, for the most part, fall into this category. Then, the AI model will apply those trends to generate a prediction for a given individual. Then, the AI model will apply those trends to generate a prediction for a given individual. next year.” Three Ways Predictions Can Confer Value to Sales Teams.

Analytics 52

Analytics Tools Forecasting Correlation 52

Engagio

OCTOBER 1, 2021

Realizing that a huge part of the problem was the ever-growing but self-imposed complexity of B2B marketing, I went on a personal quest to radically simplify the process for building these brands. Framing the 12 steps are the 4 traits all successful marketers have in common. These are the cool CATS of marketing, C.A.T.S.

B2B Marketing 71

B2B Marketing Ad Building Brand Identity Branding 71

Hubspot

MAY 7, 2024

As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. Call me short-sighted, but I didn’t see the ChatGPT train a comin’ to the degree that it did. I tell you this from experience. That, right there, is emotional resilience in action.

Enterprise Management 61

Enterprise Management Work Management Marketing Management Paid Search Agency 61

Aberdeen

FEBRUARY 6, 2019

The world of analytics has evolved in many ways; non-data scientist users are more empowered to embrace analytics and the technologies that support this new analytics userbase, such as interactive data discovery, artificial intelligence (AI), natural language processing (NLP), and machine learning.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

SalesChoice

MAY 15, 2017

Series 7 – The Rise of AI: The Perfect World or The Perfect Storm? Our last blog focused on the growth of AI and the explosion of Big Data. AI and Trust are Key to Evolutionary Success. AI and Trust are Key to Evolutionary Success. The Perfect World with AI.

Marketing AI 20

Marketing AI Paid Search Agency Lead Ranking Startups 20

ClearVoice

MARCH 9, 2021

Scientists since Charles Darwin, under the classic view of emotions, have been trying to pin down the universal imprint, some fingerprints that prove all humans exhibit or recognize facial expressions of emotions without any training. To boot, no map of the brain could be correlated to particular emotions.

Storytelling 98

Storytelling Correlation Click Rate Youtube 98

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Let’s begin!

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52