Hubspot

JULY 13, 2015

Skills needed: Proficient writer, early adopter, quick learner, personable nature, good judgment, familiarity with each social media channel’s policies, conversant with intellectual property (copyrights, trademarks, etc.) Marketing Analyst. Content marketing is filled with metrics and data. Marketing Automation Specialist.

Marketing Automation Services 28

Marketing Automation Services Work Management Marketing Management Budget Programs 28

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. This is where marketing automation software can be a big help. In this post, I’m going to focus on content for the early stages of the buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

DECEMBER 20, 2010

(Behind the scenes: The hacienda used in the video is actually the home of their Chief Marketing Officer, Brian Kardon, cleverly disguised.) Suitemates This is from the supply chain software company in Ottawa called Kinaxis. inbound software company is fun and irreverent. Our aim is to share some irreverent humor each week.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. Copyright © 2010 Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Therefore, the easier you make it on them to share your site content, the more likely you are to be included in the final shortlist of vendors.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Industrial Marketing Today

JULY 29, 2010

It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Copyright © 2010 Tiecas, Inc. How about you, do you see the disconnect?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. The focus is squarely on you, your company and its products and services.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

NOVEMBER 16, 2009

Is the promised/perceived benefit strong enough to overcome the readers’ need for privacy, or their reluctance to add another marketer to an already overcrowded inbox? Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Resources

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. For example, no software in the world can flag the error between their and there. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved. of Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 26, 2010

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. Resources

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Copyright © 2010 Tiecas, Inc. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JANUARY 26, 2010

Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 20, 2010

And the tug-of-war between sales and marketing continues. Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

MAY 29, 2012

And as long as the tracking is done anonymously, no one’s privacy is actually violated. There is a problem, however, when anonymity is lost and marketers are able to learn far more about you than they need, or you want them, to know. Using this information, the vendor can display different products, offers, even prices to you.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Best regards, Achinta Leave a Comment { 1 trackback } Tweets that mention Is Content Curation an Easy Way for Content Marketers to Do More With Less? All Rights Reserved.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Heinz Marketing

DECEMBER 18, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. Marketing Automation is complex and changing all the time, and even after over a decade using tools like this, I’m still learning new things and new ways to get the job done better, faster, and more efficiently. Or the copyright year every January.

Marketo 135

Marketo Marketing Automation Services Sales Qualified Leads Copyright 135

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: Make more efficient use of tools like webinars and online meetings to bring together stakeholders who may be spread out all over the world. I service industrial companies, as you do. I suspect that as more understanding is gained of “how to&# use the tools the flood gates will open in the industrial sector.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 20, 2010

Solution Mapping: Look across the company’s portfolio of offerings to identify and put together – or map a solution for each of that market’s key business requirements – incorporating products, services and programs as needed. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Heinz Marketing

AUGUST 17, 2018

By Lisa Heay , Senior Marketing Consultant at Heinz Marketing. Marketing Automation is complex, and even after almost a decade using tools like this, I’m still learning new things and new ways to get the job done better, faster, more efficiently. Or the copyright year every January. We created a “!Universal”

Marketo 67

Marketo Sales Qualified Leads Copyright Rules 67

GreenRope

MARCH 20, 2016

You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software. It is not magic.

CRM 40

CRM Marketing Automation Services Top of Funnel Opt-out 40

GreenRope

MARCH 20, 2016

You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software. It is not magic.

CRM 40

CRM Marketing Automation Services Top of Funnel Opt-out 40

GreenRope

MARCH 20, 2016

You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software. It is not magic.

CRM 40

CRM Marketing Automation Services Top of Funnel Opt-out 40

GreenRope

MARCH 20, 2016

You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software. It is not magic.

CRM 40

CRM Marketing Automation Services Top of Funnel Opt-out 40

GreenRope

MARCH 20, 2016

You are making the decision to evaluate a CRM and marketing automation platform. However, CRM and marketing automation is not a one-trick pony. So, here is an outline of what to expect when you take the first step in organizing and streamlining your business with software. It is not magic.

CRM 40

CRM Marketing Automation Services Top of Funnel Opt-out 40