Marketing Insider Group

OCTOBER 31, 2022

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. It also allows for research into paid keywords, site audits, and more.

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Keyword Research Tools SEO 225

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keyword 88

Keyword Traffic Search Long Tail 88

Contently

MARCH 14, 2023

A featured snippet may also answer a common question that many people search for answers to. To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic.

SEO 131

SEO Content Marketing Content Search Engine 131

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

SEO 52

SEO Long Tail Keyword SERP 52

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010.

SERP 81

SERP Writing Content Search Engine 81

Rock Content

FEBRUARY 9, 2021

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

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Keyword SEO Research Strategy 109

Rock Content

FEBRUARY 5, 2021

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user. What are branded keywords?

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Keyword Content Marketing Content Brand 118

Biznology

OCTOBER 4, 2011

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. In general, we have two weeks or less before our first outreach. The clock is ticking.

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Long Tail Outreach Blogger Vertical 80

Single Grain

MARCH 28, 2023

One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics. SaaS companies can bid on keywords related to their product or service, which allows them to show their ads to users who are actively searching for solutions. Traditional companies may have a broader target audience.

PPC 52

PPC ROI Landing Page Buyer Personas 52

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. And in the marketing world, this implies that mastering long-tail keyword advertising is necessary in order to capitalize on this growing trend.

Long Tail 40

Long Tail PPC Keyword Analysis 40

QuanticMind

SEPTEMBER 11, 2015

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable.

Long Tail 40

Long Tail PPC Keyword Analysis 40

Webbiquity

APRIL 13, 2022

Understand the context behind keywords. One key part of understanding your target audience is identifying the keywords they are most likely to use in search. The intent behind these keywords will likely differ from consumers performing similar searches. Many of the keywords you target won’t look like B2C SEO keywords.

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SEO B2B Websites Strategy 265

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor. Interested in a specific keyword research tool?

Keyword 101

Keyword Traffic Research Tools 101

Biznology

JUNE 25, 2012

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? long-trail keywords, and such.

Keyword 80

Keyword Marketing SEO Conversion Rate 80

Launch Marketing

DECEMBER 14, 2022

Whether you are taking a step back and reevaluating your B2B blog approach or checking in to make sure your content strategy is on-track, answer these three key questions to get a clear understanding of your B2B blogging success. Using analytics software , such as Google Analytics, can show everything from page views to conversions and more.

Content Marketing 82

Content Marketing B2B Content Question 82

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches.

Keyword 52

Keyword Long Tail SEO Best 52

Single Grain

MARCH 23, 2020

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads.

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Keyword Google Content API 124

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords. Keywords Rely on “User Intent”.

Keyword 48

Keyword Long Tail Strategy Search Engine 48

Adobe Experience Cloud Blog

JANUARY 9, 2020

But, how do these companies decide which information best answers the questions you ask? When your audience asks a question, the leading article most relevant to the question they asked will be sent to them. . The average voice search query is about 29 words long. Tip #3: Create Conversational Content.

Search 174

Search SEO Optimization Long Tail 174

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Here are actionable answers to 10 tough SEO questions that matter today. Good content should answer these questions anyway. Focus on long-tail searches.

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SEO Question Search Engine Tactics 195

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. How to uncover top-of-funnel keyword opportunities. These are often informational searches in the form of questions or longer-tail queries.

Funnel 120

Funnel SEO Content Long Tail 120

Content Standard

FEBRUARY 16, 2018

For content marketing teams trying to keep up, SEO conversations can quickly turn into meandering affairs that range from high-level strategy to exceedingly specific technical implementation. The smarter our search engines, the less reliant they become on keywords. Questions over Keywords. The Rise of Voice Search.

Keyword 52

Keyword SEO Conversion Question 52

Spiralytics

NOVEMBER 30, 2022

Shift your focus to your customer’s intent when they ask a question online. These are a few questions businesses should address through their content. You’ll also find actionable tips that will help you leverage search intent to rank for your target keyword. Taken from SEMrush’s Keyword Magic Tool dashboard.

Intent 119

Intent SEO Search Keyword 119

Webbiquity

OCTOBER 27, 2020

Use Conversational Keywords. The way to do keyword research is drastically different for voice searches and regular searches. Voice searches tend to be more conversational in nature, while text-based searches are usually short. In fact, it was found that text searches are most commonly one to three words long.

Optimization 182

Optimization Search Strategy Search Engine 182

Marketing Insider Group

FEBRUARY 1, 2021

With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. The Shift to Customer-Centric Marketing.

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Buyer Intent Intent B2B Intent Data 359

Single Grain

NOVEMBER 20, 2019

In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to entertain us when we ask it questions like “ Do you love me? What Is Conversational AI? just to see what it says.

SEO 111

SEO Search Conversion Long Tail 111

Fathom

NOVEMBER 11, 2013

Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” While you can’t view Google keyword data in the traditional way, the buying/conversion cycle has not changed. . At Fathom, we tend to identify keyword groupings as “themes.”

Keyword 60

Keyword Long Tail Social Media CPC 60

ClearVoice

JULY 5, 2022

Often, marketers will focus on two different things when generating ideas: topics and keywords. What’s the difference between topics and keywords? Keywords, by contrast, are the search terms you enter into a search engine like Google. Are topics or keywords more important for SEO?

Keyword 52

Keyword SEO Search Engine User-Generated 52

seo.co

MARCH 14, 2022

Here is an overview of some of the key changes: Voice Search is Highly Personalized – People may ask a question in one way but have different questions or answers when using voice search so it needs to be personalized for each person. Prioritize Long-Tail Keywords. Create Frequently Asked Question (FAQs).

Search 96

Search Optimization Websites Long Tail 96

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

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B2B Campaign Search SEM 235

QuanticMind

JUNE 10, 2019

Each and every keyword is unique,” we concluded, “ they will all defy the average. For a summary example, say we have a set of 100 keywords and our task is to rank them in order of value. If we rank the keywords by one metric we’ll have a very different list than if we rank by the other. Volume) of each conversion?

Funnel 40

Funnel Conversion Long Tail SEM 40

Single Grain

DECEMBER 30, 2019

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. SEO & CRO: How Rankings and Conversions Complement Each Other. Trend #2: Keyword Research Will Be Even More Important.

SEO 139

SEO Trends SERP Keyword 139

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. They are defined as words and phrases that people type into search engines in order to find the answers to their questions. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. The Long and Short of It.

Keyword 40

Keyword SEO B2B Buyer Personas 40

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keyword 100

Keyword SEO Tools Research 100

DivvyHQ

JULY 23, 2019

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Why is this important?

Keyword 67

Keyword Content Marketing Content SERP 67

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? We also asked our marketers a few questions about wider SEO efforts, both inside and outside of blog posts.

Long Tail 77

Long Tail Content Keyword Marketing 77

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

SEO 83

SEO Search Engine Keyword Domain 83