NuSpark Consulting

JUNE 19, 2010

To its enthusiasts, however, Twitter is a powerful channel. The survey revealed a striking contrast between occasional and heavy Twitter marketers. The 20% of respondents who attribute tangible revenue to Twitter are one-third more satisfied with their return than those who are still awaiting sales. What do you think?

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

KoMarketing Associates

AUGUST 29, 2012

The ever-growing world of Twitter has unlocked opportunities for every type of user; everyone from emerging artists, celebrities, big brands, news sources, and B2B marketers can find a Twitter niche. Answer and Ask : Twitter is a network of asking and receiving. Promote : Twitter is a great (and free!)

Twitter 120

Twitter B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Director of #Marketing and #Content #Strategy @SAP.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Stevens & Tate

JANUARY 24, 2023

They will engage with your content by sharing, liking, and commenting on it, thereby exposing followers in their personal social circles to your brand. When followers share your content, it will be seen by more people. This allows you to adjust your content strategy so that your content is more relevant to your specific audience.

Social Media 121

Social Media Media Search Engine Marketing PR 121

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Contently

NOVEMBER 10, 2016

Founder and CEO John Foley describes Peloton as a software, hardware, and content company. A former engineer and competitive cyclist, Foley started Peloton in 2012 because he and his wife couldn’t find the time to go to the gym but felt existing at-home workouts fell short. LoveSquad).

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Stevens & Tate

MAY 13, 2022

With an employee advocacy program, it is important that both employees and high up exec people post and share company content on social media. Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Twitter is for using hash tags, monitoring keywords, hosting events and having chats.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. That said, several factors should be considered when implementing multilingual content in the B2B website.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

KoMarketing Associates

JUNE 10, 2013

When it comes to content marketing, some would say finding the ultimate recipe for success is a little like putting together the right flavors and ingredients to make a meal. When cooking up your content marketing recipe, be sure to think ahead. The same holds true for effective content marketing campaigns.

Content Marketing 120

Content Marketing Planning Content Search Engine Marketing 120

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. The amount of content you provide. Be patient.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Content Standard

MAY 30, 2015

Last week, Twitter announced a formalized partnership with Google that promises to fill users’ search results with relevant tweets and trending hashtags. But this seemingly simple change has also opened new opportunities for both social media marketers and SEO specialists alike who want to make their brands more visible.

Social Media 40

Social Media Twitter SEO Google 40

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Excelsior Research

JUNE 28, 2021

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. How can content creation help our business? So what’s the big deal of Content? LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. While website reporting tools and social media applications like HootSuite provide data on referral traffic and click thru’s, Twitter also offers a free set of traffic metrics via Twitter Analytics. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Lisa Raehsler. Matt Umbro.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Pam Didner

JUNE 20, 2022

If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. Divide and conquer on content creation and customization/translation. Sales enablement.

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Use YouTube Frequently. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. Takeaway: Publishing content outside of peak hours seems to attract more social engagement. The research covers 1.2

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

Webbiquity

AUGUST 2, 2018

If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Let’s say you’re not content to just dish out the ball and you want the glory for yourself. They’ll Google You.

Social Media 144

Social Media Media Marketing Management Allocation 144

Webbiquity

MAY 27, 2015

Pay-per-click marketing provides an important platform through which content promotion and other social PR efforts can be successfully driven, and just a minimal investment can lead to huge returns for your business. Find their Twitter handles, emails or other contact info. This article describes just how to do this.

Viral Marketing 100

Viral Marketing PPC PR Content 100

KoMarketing Associates

FEBRUARY 24, 2014

Can you imagine losing 66% of your visitors before they even see your content? To be notified about the survey release, please contact me at casieg [at] komarketingassociates.com, via @CasieG on Twitter, or make sure to follow @KoMarketing on Twitter for updates as well. Demand Generation Events Search Engine Marketing Blog'

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

KoMarketing Associates

JULY 31, 2013

Thorough review of keyword referral reports help B2B marketers understand the types of words and phrases visitors used to find content through search engines. Keywords help uncover onsite content visitors find of value and provide clues to the type of content to continue developing or expanding upon in the future.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

AUGUST 3, 2012

A super silly way to have fun with content marketing! By using Mad Libs to rethink your approach to content marketing, you may very well uncover some fresh ideas to deliver to your target audience. So how can marketers keep the “fun factor” in mind when it comes to communications? VERB ENDING IN “ING”.

Content Marketing 120

Content Marketing Content Ideal Customer Profiles Viral Marketing 120

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. On October 3rd, I will be speaking on a content marketing panel alongside some brilliant minds to discuss what content marketing really means in 2013. SMX East, The DMA & More.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

EMagine B2B Blog

APRIL 2, 2018

If you read our latest post on PPC advertising , you know that the B2B tech industry is astoundingly competitive when it comes to search engine marketing. The same is true for B2B techs in the world of search engine optimization. How to achieve the perfect SEO content mix in B2B tech. Contact us now.

SEO 40

SEO B2B Search Engine Marketing PPC 40

KoMarketing Associates

DECEMBER 3, 2020

Interestingly, social media marketing (47%) has proven to be the most difficult channel to analyze for attributing marketing results to sales revenue. Marketers’ Dedication to Social Media Marketing. Most marketers are putting their social media marketing funds toward Facebook (34%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. 39% of marketers want to increase investments on curated content marketing. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JANUARY 21, 2014

In this post, we will discuss five alternative social media advertising platforms for B2B marketers (other than Facebook) to look out for in 2014: Twitter. Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Hubspot

APRIL 13, 2017

I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. This poses an obvious issue to those who aspire to be found online through non-paid search, as you need content to be successful. Once I learned this, I was hooked.

Enterprise Management 72

Enterprise Management Work Management Paid Search Agency Marketing Management 72

Atomic Reach

MARCH 18, 2019

She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102