Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Return on Marketing Investment (ROMI). Did we get it right? Marketing Qualified Leads (MQL). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

NOVEMBER 10, 2020

There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority. Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

Planning 322

Planning Analytics Enterprise Management Work Management 322

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Attribution models influence how content is weighed to determine what led to a lead’s conversion. Equally important is asking, "Where did we fall short?"

ROI 69

ROI Marketing Attribution Allocation Planning 69

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Leads coming in from external third party content syndicators also were tagged through an integration between Freshworks CRM and their Demand Acceleration Platform (DAP), Integrate.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Hubspot

MAY 21, 2020

For example, a marketing ops professional might oversee the budgeting and planning for an automated email marketing campaign so they can document the ROMI. A marketing ops department tracks the Return on Marketing Investment (ROMI). It describes the optimization of a marketing strategy from beginning to end.

Work Management 101

Work Management ROMI Planning Marketing Management 101

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Publish Keyword-Driven Content. You get the idea. Invest in the Right Technology.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

JUNE 18, 2019

The technology operates on a geographical radii-based targeting, wherein any mobile user, who has opted-in & provided his content to be targeted for marketing, can be tracked, & based on their interest areas personalized ad-campaigns can be used to target them. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

Buzz Marketing for Technology

JANUARY 3, 2018

Guest post by: Romi Mahajan, Blueprint Consulting. Ironically, the zealotry around measurability and ROI lands Marketers in an ironic soup- they restrict themselves from generating real ROI by thinking of it as an input and not as an outcome. All fashions have their arc. Steven Salta, Agilysys.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 24, 2019

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: . Social Marketing: . Mobile marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

JUNE 12, 2019

The marketers can leverage segment-specific content to captivate the attention of potential buyers & to guide them through the sales funnel by addressing their pain points. Predictive analytics can be used in predictive content creation which can, in turn, be used to run targeted campaigns for cluster-specific audiences.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 10, 2019

The top-funnel ABM metrics must highlight whether the target accounts are engaging with on & off-site content. Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. Social Media ROI is calculated on the base cost of expenses such as content creation, advertising, technology (email platforms, website coding, etc.), Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 16, 2019

Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

MARCH 12, 2020

According to a report by Content Marketing Institute, 90% of the top-performing B2B content marketers prioritize audiences’ informational needs. Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI).

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Deliver Hyper-Personalized Content to the Prospects: An important part of scaling-up personalization to streamline the B2B sales cycle involves delivering hyper-personalized content to the prospects.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

OCTOBER 8, 2019

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Valasys

DECEMBER 4, 2019

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

DemandBase

OCTOBER 10, 2018

I agree that slight gains in key marketing metrics can be achieved through activities like a website refresh, renewed emphasis on content marketing or a data clean-up project. And they have numerous methodologies at their disposal. However, these marketers (surprise, surprise) are typically relying on a very marketing-centric approach.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Downloadable educational content. Educational content serves a larger purpose, too. First, let’s start with a definition.

Work Management 48

Work Management Marketing Management Service ROMI 48

ViewPoint

JUNE 28, 2018

Here’s a real-life case that illustrates why this point is important: Over the past year marketing has generated thousands of “leads” from many sources with the most preferred source called Downloads from Content Syndicator—see table Lead Source Analysis. The marketing team was thrilled with their results.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

Content Marketing Institute

APRIL 23, 2018

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line. It’s never too late to implement #content measurement techniques to know what works, says @joderama. Content Marketing Strategy Essentials.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI).

API 40

API SIC Paid Search Agency Optimization 40

Valasys

SEPTEMBER 19, 2019

94% of the B2B marketers on social media use LinkedIn to publish content & 91% of executives rate LinkedIn as their first choice for professionally relevant content. However, how to set the Social Media KPIs, remains the question that bothers the marketers. LinkedIn KPIs. Source: Sophisticated Marketer’s Guide to LinkedIn).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

OCTOBER 14, 2019

Joei Chan, a Content marketer at Mention explained the importance of social listening in omnichannel reputation management as follows: “…most customers understand that problems cannot be solved immediately, but they need to know you listened, and are doing your best to provide a solution.”. Benefits of Omnichannel Reputation Management.

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Valasys

AUGUST 12, 2019

With ABM, marketers can manage who will see their marketing content. Gathering insights about the challenges being faced by the target accounts helps the ABM-ers to architect their content strategy towards optimal conversions. Using Intent Data With Content Strategy : . Figuring Out the Target Audience: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 25, 2020

Leverage Attribution Modelling to Scale up Your Content Strategy. Accordingly, the marketers can design an agile content strategy involving dynamic and real-time content to further nurture the leads, improve the personalization parameters and drive the accelerated conversions on the website. Optimized Return on Investment.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

SEPTEMBER 26, 2019

A YouTube KPI can be described as an evaluative measurement tool to qualitatively & quantitatively gauge & track the effectiveness of video content on YouTube channels of the brands. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Digital Marketing is being used for quite some time now in helping businesses maximize their Return on Investment (ROI).

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Thus, sales cycles are prolonged.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 1, 2019

The two vital features that B2B marketers need to understand about the LinkedIn news feed are: It is primarily focused on native, organic content It is based entirely on algorithms. The Content Manager supports several ad formats viz., Sponsored Content, Sponsored InMail & Text Ads.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Televerde

NOVEMBER 3, 2020

There were really no surprises: Search Engine Optimization (SEO), or the ability to track and report the success of digital content/programs was the top-rated priority. Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

Planning 59

Planning Analytics Enterprise Management Work Management 59