BOP Design

APRIL 19, 2021

Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. Below we will outline what type of content you should include for each type of email. What differentiates this type of email is the importance of its content. Newsletters. What do we mean by informative?

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Accelerate your sales cycle and close deals faster.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. The Elements of a Winning Sales Enablement Strategy for 2021.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Zoominfo

AUGUST 5, 2021

The instability and threats to survival so many companies are facing have resulted in longer sales cycles and increased executive presence on calls (up 53% from a pre-COVID-19 baseline). It’s about helping your sales organization do what they do best. Content has become the “force multiplier” of the modern sales organization.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Lead Forensics

APRIL 2, 2024

Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. If relevant, discuss future product development plans. “We have a long sales cycle.”

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

The ROI Guy

NOVEMBER 29, 2011

Alinean worked with Iron Mountain subject matter experts to create the Cost Savings Advisor Interactive White Paper. A few questions answered by the prospect produces a completely relevant, personalized and compelling 6-page white paper. You can try the Interactive White Paper for yourself by clicking here.

Paper 40

Paper Cost Sales Cycle Sales Qualified Leads 40

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Sales Cycle Stages The strategy is divided into three distinct stages that encompass the sales cycle.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

NuSpark Consulting

FEBRUARY 24, 2018

Inbound focuses on attracting potential customers through the provision of relevant, helpful content across a broad spectrum of digital channels. The content is aimed at addressing the problems of your ideal customer, with the intention to develop trust and credibility for your solutions and attract qualified prospects.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. During the later stages of the buyer’s decision cycle, the selection phase, buyers need to be assured that they are selecting the solution with the best value.

Paper 40

Paper Interactive Marketing Process Comparison 40

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

The Marketing Blender

DECEMBER 16, 2019

Email is an excellent means of nurturing leads because it allows you to deliver relevant information along the buyer’s journey. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. You can learn how to map and optimize your B2B sales cycle here.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Lead Forensics

APRIL 2, 2024

Offer support materials like case studies or white papers that address potential internal concerns. Offer a valuable resource, like an industry report or white paper, that addresses their challenges. If relevant, discuss future product development plans. “We have a long sales cycle.”

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Biznology

FEBRUARY 25, 2020

But what if you’re a mid-tier manufacturer of intermediate goods that have very long sales cycles. Even if much of your B2B buying still happens through a sales rep, buyers increasingly want to find information themselves. White Papers and Case Studies. Where’s your pattern? . They want to qualify themselves.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Sales Engine

SEPTEMBER 1, 2015

Many companies that have embraced content marketing are still using it as a branding and positioning function of their marketing department. It’s not that this approach is wrong, but it’s not the main reason that most successful companies have embraced content marketing. Sales can’t control this whole process anymore.

Content Marketing 120

Content Marketing Cold Calling Marketing Qualified Leads Lead Ranking 120

Full Circle Insights

NOVEMBER 10, 2022

Marketing and sales teams can use standard stages as described by the waterfall to measure where accounts are in the sales cycle. . Then, you can load the list of people and their contact information into the CRM and target them with appropriate content. . The Marketing and Sales Alignment Playbook White Papers.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Zoominfo

APRIL 18, 2019

As a logistics sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new logistic contacts for your transportation solution. Fastest sales cycles ?

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Generation 100

Martech

NOVEMBER 11, 2021

The digital-first strategies many companies are adopting have removed countless in-person interactions and sped up sales cycles. It starts with those digital experiences — those interactions that you can provide through virtual conferences, webinars, content hub, and landing pages and breakout rooms,” said Hoffman.

Webinar Metrics 117

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 117

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. That’s personalization that packs a punch! What is Intent Data, anyway?

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

The Marketing Blender

DECEMBER 16, 2019

Email is an excellent means of nurturing leads because it allows you to deliver relevant information along the buyer’s journey. By aligning your marketing efforts to your sales cycle, you can dramatically boost the effectiveness of both. You can learn how to map and optimize your B2B sales cycle here.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Marketing Insider Group

JULY 28, 2020

Michael Brenner (CEO of MIG) Says More “Social Content Campaigns” Are Just Adding to the Noise and Wasting Valuable Marketing Dollars. In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Of course, successful customer drip campaigns start with a content marketing strategy that guides your efforts and keeps you focused on what you want to accomplish with your drip.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

The ABM Agency

APRIL 10, 2023

Improved customer relationships: By tailoring content and interactions specifically for each target account, you can create stronger connections with decision-makers within these organizations. These may include C-suite executives (CEO/CTO/CFO), directors, managers, or other relevant stakeholders.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Or, they’ll waste time looking for content.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

The Point

MARCH 3, 2010

In a recent article (member access only), Marketing Sherpa offers up some intriguing research into how prospective tech buyers view email offer content, and how those views can differ dramatically from common assumptions held by marketers. white papers) tends to perform better than does promotional content (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

PathFactory

OCTOBER 12, 2022

I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between). Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”.

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Only B2B

NOVEMBER 23, 2021

At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). A large percentage of marketing efforts and resources are wasted when sales and marketing teams are not synchronized. Final Thoughts.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Only B2B

JANUARY 27, 2022

Consider sophisticated ebooks, case studies, webinars, white papers, and other similar materials. They do this by informing your customer support agent of their desire for a service upgrade, who then leads them to the relevant sales quarters. Must Read: The Top 7 Reasons to Syndicate Your Content.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Sales Engine

SEPTEMBER 25, 2015

Even as a CEO of a content marketing agency , I still get this pressure from my board and colleagues—and they all know how buyers have more control these days, buying on their own time frames, not ours. And that’s made the sales cycle a lot more complex and difficult to predict. Need a Sales Hunter?

Top of Funnel 120

Top of Funnel Lead Ranking Thought Leadership Demand Generation Agencies 120

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? Why should you conduct content audits and create content maps to extract the most value possible from existing content assets by repurposing them in as many ways as possible? Get Content. Stephanie Tilton. Get Customers.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Madison Logic

JULY 20, 2023

In this article, we’ll explore the best practices for shifting focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions.

Buy 52

Buy Top of Funnel Account Based Marketing Multi-Channel 52