Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). Countdown timers or dynamic content triggered by an open may not display correctly. What You Can Do.

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Incorporate localization of content.

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Privacy Protection Privacy Marketing AI Tips 65

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? To answer these questions, we recently chatted with April Mullen (Director of Brand & Content Marketing at SparkPost), Dan Oshinsky (Inbox Collective), and Chad S.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Modern B2B

OCTOBER 26, 2021

The post How Apple’s Mail Privacy Protection is affecting your email marketing strategy – and what to do about it appeared first on Modern | B2B Marketing Agency.

Privacy Protection 52

Privacy Protection Privacy Email Marketing Marketing & Strategy 52

Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

Privacy Protection 102

Privacy Protection Privacy Features Companies 102

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. How many visitors took the desired action of engaging with the content you sent?

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

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Privacy Protection Email Marketing Privacy Work Management 82

Martech

DECEMBER 8, 2023

People are responsible It was inevitable that our team and expert contributors would use generative AI in creating their articles, images and other content. Our team and contributors are responsible for the accuracy, fairness, originality and quality of articles, presentations and content. They are also responsible for transparency.

Marketing AI 96

Marketing AI Generation Privacy Protection Copyright 96

Navigate the Channel

JULY 12, 2023

Eighty-three percent of B2B marketers use email engagement to track content performance. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

OCTOBER 21, 2022

But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. For years, core metrics like email open rates were a staple in nearly every email marketing program.

Email Campaigns 98

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 98

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens. Great question!

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. The post How to image swap dynamic content on Apple Mail with Litmus Personalize appeared first on Litmus.

Personalization 74

Personalization Privacy Protection Class Tagging 74

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? The location from which the email was opened.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JULY 14, 2022

Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates. You’ll also learn trends in content marketing, social media, video, and digital advertising that will help you build a smarter and more sophisticated marketing strategy in 2022. .

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Your email programs can provide valuable insights into what content people are engaging with, as well as when and where they’re engaging with your communications. Email Analytics lets you see which content is most engaging.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

Email Marketing 106

Email Marketing Privacy Protection Open Rate Trigger Marketing 106

Spiralytics

JANUARY 11, 2023

Trend 1: Content! But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Now, good email content is the trend and the hope. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

OCTOBER 27, 2021

Keynote speaker Ann Handley (Chief Content Officer, MarketingProfs) kicked us off with her session, “The Art of Storytelling: Telling True Stories Well.”. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. Stories add context and context adds value. pic.twitter.com/dWn0HTGPSw.

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. The new feature automatically loads email content after delivery, leaving email senders with inflated email open and impression rates. Apple’s iOS 15.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

illumin

FEBRUARY 8, 2024

Four key cookieless marketing strategies Contextual targeting With contextual targeting , marketers can target users based on the content they consume, including text, video, and audio content. This data lets marketers personalize ads similarly to how they would using third-party cookies but with user privacy top of mind.

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Privacy Protection API Privacy Ad Exchange 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Privacy Protection Privacy Intent Signal Open Rate 107

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. Campaign Monitor).

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Privacy Protection Email Marketing Privacy Paid Search Agency 52

Martech

APRIL 23, 2024

Open the report Table of contents Rethink your marketing data analytics strategies Use automation to free up time for smarter insights Turn insights into outcomes with marketing data analytics Connect with customers across your channels Rethink your marketing data analytics strategies The movement toward consumer privacy protections is accelerating, (..)

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Litmus

NOVEMBER 23, 2021

A key part of that journey is customers asking questions or seeking out content and information about purchases they just made. We’re customizing content by audiences in newsletters. Yet, it’s one template and spread of content to match those. And a lot of that is in your testing.

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. This strategy allows advertisers to isolate variables.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Litmus

FEBRUARY 4, 2022

As you’ve probably heard, our team expanded in 2021 to include the amazing crew from Kickdynamic , which offers the leading AI-driven dynamic content solution. As privacy regulations such as Apple Mail Privacy Protection (MPP) continue to evolve, email personalization will become even more important.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. Fundamentally, digital discovery starts with crafting the message in the right way (content optimization) but also requires optimizing the delivery and description of the content (technical SEO).

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. Details are below: Launching a new site?

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Porch Group Media

NOVEMBER 23, 2021

In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond. You’ll be the first to know when we post more great marketing content! The post [WEBINAR] Apple Privacy Changes – How Your Marketing Should Respond first appeared on V12.

Privacy 52

Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Litmus

OCTOBER 14, 2021

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Why the tight feedback loop?

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

OCTOBER 11, 2021

Director of Brand and Content Marketing, SparkPost. I’m currently the Brand and Content Marketing Director for SparkPost, and I love getting to manage a team that focuses on PR, email marketing, social media, community management, brand, thought leadership, and content—all focused on email as a subject. April Mullen.

Privacy Protection 103

Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Litmus

NOVEMBER 2, 2021

And now, privacy measures like Apple’s Mail Privacy Protection and the impending loss of third-party cookies are making this increasingly difficult. Every email—transactional, automated, and nurture—needs to have the appropriate tone and content, given what is going on in the world. Good privacy leads to good outcomes.

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Planning Privacy Protection Privacy Budget Programs 109

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Litmus

MAY 26, 2022

Through our Litmus email program, we recognized trends that concerned the email community—from Dark Mode to bulletproof buttons to Apple’s Mail Privacy Protection (MPP) ––before they were mainstream. We applied this insight to produce timely, relevant, and valuable content for our audience, across all channels.

Email Marketing 94

Email Marketing Ideal Customer Profiles Privacy Protection Budget Programs 94