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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Long-tail keywords are a secret weapon as you boost your SEO efforts. ” While they might have lower search volumes, they do a better job of connecting with highly targeted audiences.

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35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools. Content Ideas.

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9 Keys to an Effective SEO and Content Strategy

Marketing Insider Group

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED.

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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA).

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” The state of earned media blogger outreach. ” Blogger outreach is more PR than social media. I may well be mistaken.”

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. That’s why top-of-funnel content is critical. Guest blogs.

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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience.

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