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Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Promote white papers honestly.

Paper 126

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

Trending Sources

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . .

Paper 101

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. Link to your white paper on your home page. Relevant Blogger Outreach.

Paper 57

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy. Website Content Strategy. Does my content focus on solving business problems?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. Via your landing page. By doing so, you’ll realize that each tactics has its own accompanying content strategy. Website Content Strategy. Does my content focus on solving business problems?

How Landing Pages Are Like Having Your Own NSA For B2B Marketing

The Forward Observer

Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. Just as the NSA collects information, so do landing pages. That’s why landing pages play such a vital role in B2B marketing.

Top 10 Demand Generation Resolutions for 2014

The Point

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Improve segmentation to increase relevancy and email performance.

5 Ways To Boost Conversions On Your B2B Landing Page

Golden Spiral

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Landing pages are an essential component of a successful inbound marketing strategy.

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. Marketers are too focused on the notion of creating content, and must better allocate their energy to developing a more focused strategy that aligns with content. Just publishing content on its own doesn’t accomplish this."

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. Offer downloadable content. A simple text link will do the trick: White Paper: 5 Keys to. Want a simple way to have your corporate blog show measurable results?

Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance

Modern Marketing

Delivering on the promise of relevance is a core goal for all marketers, but it appears that there are significant disconnects in organizations’’ abilities to strategically execute on this across all integrated activities. web and content teams)?

Seven Common AdWords Mistakes to Avoid

Webbiquity

That makes AdWords a critical component for any company seeking to dominate the first page of search results. Using both search and Google’s content network right away. Poor CTA or landing page design.

8 Common Ways Most Content Marketers Fail

Modern Marketing

Many of us create amazing campaigns and pieces of content, sometimes even with limited resources. Your Content Lives in Multiple Locations Marketers create a lot of different types of content, from blog posts to videos, and from white papers to eBooks.

5 Steps to Feed the Content Beast

Modern Marketing

She works primarily with financial technology firms to refine their integrated marketing strategy and content marketing programs, helping them facilitate the customer buying process. For most marketers, creating enough content to support each stage of the buying cycle is an overwhelming task.

Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Modern B2B Marketing

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.

Content Not Getting Enough Love? Try These 5 Easy Fixes

Modern Marketing

It’s no secret that marketers are attention seekers, at least when it comes to content. According to the Content Marketing Institute , 72% of marketers list creating engaging content as their top priority for 2016. Content Marketing

Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

B2B Marketing Insider

My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. The answer is what we now call content marketing. Growth Hacker Content Marketing. That is growth hacker content marketing. Content Marketin

5 Ways to Squeeze the Most Use out of Your Content Offers

Hubspot

The same is true for content – don’t reinvent it, repurpose it. Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different channels.

Paper 43

The Domino Theory of B2B Content Marketing

B2B Lead Generation Blog

Tweet “You don’t optimize a landing page or an email. That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales?

10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. But don’t think that simply placing a row of social icons at the top of your main blog page is enough.

Optimizing Landing Pages – Why Testing Is Critical

Modern B2B Marketing

by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.

When Should You Put Content Behind a Form?

Sales Engine

A common issue with content creators is when to gate content and when not to. Gated content is defined as a content asset that lives behind a landing page—someone has to enter their information into a form to get to the page.)

Paper 61

Build It, They Will Come?

The ROI Guy

The good news is that you are already off to a great start, engaging your frugal buyers with the interactive white papers and financial calculators they need to help justify “Why Change?, “Why

Tools 15

Architecture and Engineering Firms: Successfully Market Your Firm with Lead Generating E-Books

Marketri

We’re all familiar with white papers, right? Professional, highly technical, and lengthy, but when done right a white paper can be a great content marketing tool for A/E firms because of the value it provides to the reader (your client or prospect).

The 7 Characteristics of Great Marketing Content

Act-On

Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Social 148

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. As Mark Schaefer rightfully notes, we live in an age of content shock.

Five Ways to Create Content that Motivates Prospects to Action

LeanData

Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip. And you can build it into your content to motivate certain behavior or create sales enablement content that pushes prospects past the finish line. 1) Include relevant CTAs in your eBooks.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Personalized email/direct mail content. Content must be created for each segment – this requires resources etc… To make this a personalization a bit easier, technology advancements allow you to add dynamic content sections to mostly generic communications. Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Emails and direct mail are fairly static while website content can dynamically change on the go.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Planning the logic then implementing formulas are the key in developing the new relevant metrics.

7 Reasons You're Not Getting ROI From Your Content

Hubspot

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. 1) You Don’t Know Your Content’s ROI. Content Marketing ROI

ROI 56

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Producing well-written quality content that engages prospects to convert. It’s the content that’s guiding them.

3 Incredibly Easy Ideas To Get Customers To Pay For Content

B2B Marketing Insider

Is your gated content worth the relationship currency you’re asking your customers to pay? What you think is valuable content may be considered worthless to the customer on their buying journey! What The Content Marketing and Relationship Currency Facts Tell Us.

What You Gain (and Lose) With Ungated Content

Contently

Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. But lost in all this was whether the content itself was actually effective. After all, “lead generation” isn’t a measure of content quality. “If

MQL 40

Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]

Crimson Marketing

A website health check will show what needs to be fixed to get the most from your content. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION.

How to Create the Three Parts for Any Sales Funnel

Webbiquity

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Some funnels use a content blog to market to and nurture an audience. The Landing Page.

4 Essential Tips for Navigating the Content Planning Roadmap

Hubspot

Content planning is a similar undertaking. Want to ensure you''re delivering the right content to the right people at the right time? Pair your content planning with the three stages of the buyer’s journey. Just like Hondas and Nissans, content comes in many makes and models.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. However, the content types listed above were most popular. .