DivvyHQ

MAY 1, 2023

Making sure your content is compelling and drives the desired action can be a challenge, but the right call-to-action template can help! Check out our latest article to learn the elements that make up an effective CTA and 5 examples that will help you create standardized CTA templates for your brand.

Template 103

Template Brand Identity Branding Examples 103

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 78

Landing Pages Design Buyer Personas Paid Search Agency 78

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

ConvertKit

FEBRUARY 6, 2020

The best way to do this is by building your email list with a coming soon landing page. This coming soon page will act as a curtain that builds interest, collects the contact information of each potential customer, and gives them an exclusive inside look into what you’ve been working on. Example of a coming soon landing page.

Landing Pages 52

Landing Pages Buzz Template Course 52

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. The problem could be with your webinar registration or landing page. Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Delivra

JANUARY 23, 2019

Your brand’s website may hold a lot of content and features to drive new business and leads, but sometimes, that much information can be too much when you’re trying to focus on a goal from your marketing efforts to drive conversions. Enter landing pages. Landing pages anyone can publish. On-brand landing pages.

Landing Pages 49

Landing Pages Conversion Custom Publishing Domain 49

ConvertKit

MARCH 25, 2020

What are video landing pages? Why use video landing pages? Video landing page best practices. It's no wonder, then, that so many online creators are turning to video content for their marketing. Video landing pages. What are video landing pages? Jump ahead.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Animalz blog

SEPTEMBER 14, 2023

Gareth Davies is the content lead at Parabol, an online Agile meeting tool. He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. What Is Content-Led Product?

Validation 99

Validation Top of Funnel Product Ad Building 99

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Successful strategies to help you promote your landing page.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Hubspot

MARCH 19, 2020

New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. Why, with a monthly marketing report template, of course. Download our completely revamped PowerPoint and Excel templates by clicking here, and then keep reading to learn how you can use them in real life.

Template 97

Template ROI Budget Programs Click Rate 97

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 86

Campaigns Ad Building Planning Paid Search Agency 86

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 It speeds up (and smooths out) the journey to publishing high-converting content—no more guesswork, no more endless iterations.

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content.

Social Media 136

Social Media Long Tail Marketing Media CTR 136

Optinmonster

MARCH 1, 2023

Signup forms are critical for website owners who want to build an email list and engage with visitors, convert them into customers, or provide targeted content. Splash Page Do you use a splash page to highlight your signup form? Then, devote everything on your page to displaying your incentive to optin and email signup form.

Conversion 93

Conversion Landing Pages Opt-in Template 93

Scoop.it

JUNE 7, 2021

Build a relevant content strategy so that it can bring an optimum open rate and click-through rate. Email design system , also known as modular email templates significantly cut down the time taken to create an email. In case you are not a fan of templated emails, you can create reusable HTML blocks for the header and footer.

Email Marketing 65

Email Marketing Template Product Work Management 65

Golden Spiral

NOVEMBER 11, 2016

Whether it’s a white paper, toolkit, or template, your content creation efforts are focused on one thing: engaging prospective clients with valuable, relevant thought leadership. Landing pages are an essential component of a successful inbound marketing strategy. Simplify Your Layout. Clarify What You’re Offering.

Landing Pages 59

Landing Pages Conversion B2B B2B Thought Leadership 59

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Content and inbound marketing can reduce the need for cold calling.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40

GreenRope

OCTOBER 25, 2017

Create a Converting Landing Page in GreenRope. Please note: Our friends over at Olark had a few great ideas for how to increase conversions for your landing pages. The bolded content is Olark's addition! Landing pages are a great way to acquire new leads and contacts from page visitors.

Landing Pages 40

Landing Pages PPC CRM Email Campaigns 40