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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Users can also choose different service packages depending on whether their company is small or tends to fit into the enterprise category.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. Why Should Publishers Use a CMS for News Sites?

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? This helps determine the ROI of customer-centric engagement and service.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power. OpenAI Playground : Similar to ChatGPT 3.5,

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Content management software (CMS). ACCESS OUR FREE MARTECH STACK AUDIT TEMPLATE [Google Sheet]. Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. You can use our free martech stack audit template (or create your own!) Marketing automation.

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7 Best eCommerce Personalization Software in 2024

Optinmonster

My Experience: I’ve particularly appreciated DynamicYield’s recommendation engine, powered by it’s Experience OS , which algorithmically matches content, products, and offers to each customer across any digital channel to increase revenue and drive customer loyalty. which adapts in real-time to user behavior.