Vidyard

FEBRUARY 10, 2021

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Would you rather hear about the moon landing from a historian, or Neil Armstrong himself? Anywhere that an interview would help explain the information or tell the story that page is written to convey.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

OCTOBER 9, 2014

Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria? And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. Okay, phew!

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. The video can be played in-line alongside the rest of your awesome content on the page.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 27, 2019

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1. Measurable.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

MAY 24, 2016

Think about it: if someone watches your video content, they’re already an engaged lead, especially if they watch it all the way to the end. Whether it’s a lead generation form or a link to another piece of relevant content, this space is the perfect place to add a retargeting pixel. But that’s not all video can do!

Facebook 74

Facebook Video Marketing Youtube Advertising Funnels 74

Vidyard

OCTOBER 3, 2018

A video library is an owned video channel that brands can use to manage all of their video content. Video libraries allow users to do things like manage privacy and permissions, easily update videos, and group like content together. Your video library can serve as a central source of truth for video in your organization.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

JULY 18, 2014

In my last guest post, I discussed how to boost landing page conversions with video, noting that email can’t be overlooked as a proactive tool for driving awareness of your landing page. Subscriber to lead conversion rates can increase 51% when video is included in an email marketing campaign.

Sales Qualified Leads 51

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 51

Vidyard

MARCH 26, 2015

One of the great things about providing video content to your site visitors is that it provides you with a media-rich way to define the content journey for your audience. You can provide viewers with supplemental content, prompt them to identify themselves, or even redirect them to another video. Take a look at this page.

Video Marketing 50

Video Marketing API Youtube Webinar Metrics 50

Vidyard

MARCH 10, 2015

You’ve put in the effort to make engaging video marketing content, so why stop there? Calls-To-Action (CTAs) aren’t just for text-based content and landing pages anymore. Calls-To-Action (CTAs) aren’t just for text-based content and landing pages anymore.

Top of Funnel 50

Top of Funnel Marketing Automation Services Landing Pages Work Management 50

Vidyard

JULY 17, 2015

Analytics can give you insights on your prospects, help you figure out how to optimize your content to increase engagement and conversion, and find out which aspects of your campaigns are working the best. Getting information on how long a viewer watches your video can give you insights on whether the viewer is interested in the content.

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. With Personalized Video, unique details about each viewer are seamlessly weaved right into the video content itself.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

OCTOBER 7, 2015

Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. With Personalized Video, unique details about each viewer are seamlessly weaved right into the video content itself.

Video Marketing 50

Video Marketing Personalization Top of Funnel Enterprise Management 50

Vidyard

APRIL 24, 2015

During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Facebook also opened up its video API, giving brands more control over their video content, including deciding who can see it, setting an expiration date and customizing thumbnail images and subtitles. Look out YouTube.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

MARCH 5, 2014

Get Your Video The Attention It Deserves Once you have optimized your content with an engaging splash screen, an email gate (where appropriate for late funnel content), and a compelling call to action, it’s time to make sure everyone sees your masterpiece. More details on multi-platform promotion can be found here.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

AUGUST 10, 2016

Your audience wants more live content. Not only that, they’re also dying for content that’s authentic, something less fabricated than a meticulously planned out video set. Extending Live Content Beyond Now The main attraction to any live stream is that it is literally live. How do I know this? Who are you targeting?

Ad Building 65

Ad Building Top of Funnel Marketing & Strategy Lead Capture 65

Vidyard

JULY 10, 2013

Video has come a long way since short clips started making their way online, shared only to those with modems fast enough to download such rich content. Vidyard gives you several different ways to generate leads through your video content. Here’s some easy ways to get more out of your video! Why not just use a form?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

OCTOBER 16, 2013

A great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight. What are you all about?

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

DECEMBER 12, 2014

The content must be new and truthful. You’ve got a lot of content competition out there, so find your niche and stick to it. You’ve got a lot of content competition out there, so find your niche and stick to it. Try linking to a relevant page on your site. Try linking to a relevant page on your site.

Video Marketing 50

Video Marketing Practices Best Practices Thought Leadership 50

Vidyard

MAY 6, 2015

Pre-Event: Asking the Right Questions And Sharing the Right Content One of the things that makes webinars so useful is that your attendees are generally required to sign up in advance, giving you a great opportunity to collect contact information and other relevant details. Be ready with follow-up content.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Vidyard

NOVEMBER 27, 2013

” and this is usually when our conversation gets interesting because, not only does your video marketing fit into all stages of the sales cycle , video can actually become your sales teams’ best friend if you optimize your content for lead generation and lead scoring. “watch the next video in the series”).

Validation 51

Validation Lead Scoring Lead Ranking Sales Qualified Leads 51

Vidyard

JANUARY 2, 2015

Your model will evaluate both explicit attributes: a prospect’s target market resemblance; and implicit attributes: their interest in your company, your product, and your content. Picture this: Lead 1 downloads an ebook, realizes it’s not relevant and immediately exits the PDF. Why Score Video-Based Attributes?

Lead Ranking 50

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 50

Vidyard

AUGUST 10, 2016

Your audience wants more live content. Not only that, they’re also dying for content that’s authentic, something less fabricated than a meticulously planned out video set. Extending Live Content Beyond Now. But the truth is, if you don’t find a way to leverage that content after the live event is over, you’re missing out.

Ad Building 50

Ad Building Top of Funnel Marketing & Strategy Lead Capture 50

Vidyard

MARCH 22, 2016

But videos grab attention and are often seen as easier to consume than a 15 page document. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. That way, you can ensure that people actually saw your advertisement.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Vidyard

DECEMBER 19, 2016

We’ve got what you need to know so you can put a stronger video content strategy into action. To make sure all stages of the funnel are covered by the best and most relevant videos, Jeremy Pryor, CEO of Epipheo, outlined the funnel format of the buyer’s journey that he follows (we know, there are plenty of different variations).

Top of Funnel 50

Top of Funnel Video Marketing Demand Generation Agencies Digital Marketing Funnels 50

Vidyard

JULY 23, 2015

Set aside time to sit down with representation from relevant areas of the company, review department-specific objectives, and identify the overarching story. Incorporating Video into Your Content Strategy Since video is such an intensive process, it’s easy to get sucked into a hole and forget about the field evolving around you.

Video Marketing 51

Video Marketing Paid Search Agency Work Management Bandwidth 51

Vidyard

JANUARY 27, 2015

And adding video to a landing page, for example, can get you a 130.5% Don’t forget that music and voiceovers are great ways to spice up otherwise dry or routine content. Your Content We’ve all heard that “Content is King” But did you know that King Tut actually stands for King Tut[orial]?

Video Marketing 51

Video Marketing Product Work Management Youtube 51

Vidyard

JANUARY 21, 2013

You can definitely use Brand Watermarking to create a permanent branded logo, but you don’t need to have your logo all over your video content (i.e. Remember, there are 2 important variables here: relevancy of audience and quality of content. Avoid using the same script and content.

Video Marketing 51

Video Marketing Work Management Marketing Management Youtube 51

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. This way, you’ll be able to find a relevant video to launch on each video channel. Here are some of the best places to let your video content live. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

If you’re not releasing your video marketing content where your market already exists, or you don’t make it easy for them to find, they’re not going to see it. Contents 1. Landing Pages 1.3 This way, you’ll be able to find a relevant video to launch on each video channel. Social Video Distribution 2.1 Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Vidyard

JANUARY 6, 2022

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Content Marketing Statistics 2.11 Include CTAs to Relevant Content in the Description 5.2 Product and/or Service Page Videos 3.2.1 Landing Page Videos 3.3.1 About Page Videos 3.4.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. The videos were released over 12 weeks, and are now evergreen content that they can leverage across digital platforms and in email campaigns.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models. But that’s not all!

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

SEPTEMBER 24, 2019

If your organization is like most, you probably need to get video content off your desktop, keep it secure, and make it available to lots of people all at once, in lots of countries all around the world. Contents 1. To do that, you need a video hosting service. What is Video Hosting? Why Do You Need Video Hosting?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

JUNE 22, 2017

Modern businesses have amassed huge libraries of video, from explainer content, to demos, how to videos, recorded webinars, promo videos; you name it, businesses have got it on camera. First things first is getting more eyes on your video content. Where to Start. I would also suggest including video in your email campaigns.

Lead Scoring 115

Lead Scoring Lead Ranking Video Marketing Generation 115

Vidyard

JANUARY 8, 2020

This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models. But that’s not all!

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

JULY 6, 2018

Your buyers want curated content, catered for the exact questions and concerns they’re thinking about at the time. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Top of Funnel 94

Top of Funnel Video Marketing Effectiveness Demand Generation Agencies 94