Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. Image credit: Mohamed_Hassan on Pixabay.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

AUGUST 30, 2022

Some past content contributors may have approached SEO differently than you do today—or may not have considered it at all. As Larry Kim has famously said , the best place to hide a body is page two of Google. But if you’ve got pages showing up on page two of Google for target keyword terms, those results present an opportunity.

Keywords 347

Keywords Tactics SEO Tagging 347

Webbiquity

NOVEMBER 23, 2021

Now, Google and the other web search engines consider more than 200 factors when determining which pages to rank highly on their search engine result pages (SERPs). Do you have quality content that makes your visitors engaged? Do you have quality content that makes your visitors engaged? How simple is your site to navigate?

Design 275

Design SEO Keywords Marketing Analytics Tools 275

Webbiquity

SEPTEMBER 10, 2020

When it comes to search engine optimization, it pays to think beyond Google. Is your site content unique and useful? Trust ranks high on the Bing search value chain, and for content to be successful, it’s important that it be original, credible, and authentic. Is the content indexed? Guest post by Sheryl Jones.

Practices 187

Practices Organization Best Practices Content 187

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Google Review Count: 2,930,000. Google Review Count: 1,770,000.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

MAY 28, 2013

’ Content with their find, the humans establish routines around their daily intake of cheese, slowly becoming arrogant in the process.” update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Content marketing. Call this Catch-22 cheese.

Google 100

Google Adwords Allocation Marketing Automation Services 100

Webbiquity

NOVEMBER 16, 2021

While working as a software engineer at PayPal, Braden Ericson recognized this problem and decided to create a powerful yet simple reporting solution that integrates data from multiple sources and syncs the information directly with Google Sheets and Google Slides. Here’s the story of Braden and his company, Sparrow Charts.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

JULY 13, 2021

Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts. Google dominates the browser world much as it does in search. of all web page access is through Google Chrome. Finally, not a shock, Google is the world’s most popular website.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. Create On-Site SEO Content. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Video content is also easier to consume, particularly on mobile devices.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). According to research, the top three search results on Google get 50% of all clicks. Check Mobile site compatibility: Post-2015, Google updated its algorithm and included mobile-friendliness as a necessary feature for SERP ranking.

SEO 272

SEO Traffic Tips SERP 272

Webbiquity

NOVEMBER 29, 2019

You can use free or affordable SEO keyword research tools like Google’s Keyword Planner or the Keywords Everywhere Chrome extension to fine-tune your list. Write In-Depth Content. Google loves content, so if you want to succeed with SEO you’ve got to get used to writing, and writing a lot. But research will.

SEO 285

SEO Paid Search Agency Lead Scoring Lead Ranking 285

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. These are the terms that you need to incorporate into your content. Schema helps search engines understand your content better, which means they may rank it higher as well.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Webbiquity

JANUARY 28, 2022

You can track web traffic using tools like Google Analytics, which will show you how much traffic your website is receiving from both organic and paid searches, and even more importantly, which websites are driving referral traffic your way. Share Of Voice. Improved SEO Rankings.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

AUGUST 19, 2016

Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Webbiquity

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. It’s vital to plan a content strategy that aligns with your marketing objectives and resonates with your target audience.

Social Media 313

Social Media Social Marketing Planning Tips 313

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. What should be doing more of, less of, or differently?

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Webbiquity

APRIL 27, 2011

She points out that the largest expense associated with organic search is in developing original, relevant and useful content for your customers and prospects. She emphasizes the role of high-quality, original content for search success and how to evaluate searcher behavior and goals in order to develop valuable content.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

JANUARY 14, 2021

These include: Google Docs for creating, formatting, and sharing documents with colleagues. Skype, Google Meet, and Zoom for conferencing and messaging. Filestage for organization and management of a company’s content review process. Slack for instant messaging and voice communication.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Webbiquity

MARCH 15, 2022

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Google Analytics (GA) is a powerful, free tool that provides information and reports on how visitors are interacting with your website. Awareness: The buyer learns about your brand for the first time.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. It provides an opportunity to rethink and revise the graphic design, content, visitor experience, and technical structure of the site.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

JULY 21, 2020

With this tool, you don’t need to guess; get recommendations for your content based on correlations with what best connects with individual contacts. But if choosing a template, uploading graphics, and writing web content is still too much effort, Jimdo’s AI capabilities can do it for you. The best subject line to use?

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MAY 10, 2018

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Google continues to put more emphasis on mobile-friendly websites. Add AMP to your site’s content pages.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Webbiquity

SEPTEMBER 11, 2020

For example, it’s a great way to establish yourself on platforms like Google My Business which allows your shop, space, or office to show up on Google Map searches. If you’re using a website builder or content management system (CMS), a great way to approach this is to simply use a theme or template at the beginning.

Ad Building 162

Ad Building Business Mobile Advertising Copywriting 162

Webbiquity

NOVEMBER 22, 2022

BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. ExactMetrics is the most comprehensive Google Analytics plugin for WordPress. Ad Intelligence. SmarterQueue. ExactMetrics.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

MAY 6, 2020

Further, barely half (53%) of marketers say blogging is their top content marketing priority. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. 72% of marketers agree that content creation is one of the most effective SEO tactics. Create Engagement.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

AUGUST 17, 2012

It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king. Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. Information Era.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Webbiquity

SEPTEMBER 20, 2019

Over the past decade, WordPress use has grown tremendously, and it has evolved from a blogging platform into the world’s most widely implemented content management system (CMS). The search engine results pages (SERPs) are focused on content that is relevant and delivers excellent user experience, and this is where images come in.

SEO 165

SEO CMS Development Tips Lead Scoring 165