Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. You can gather insights through surveys, customer feedback, or by analyzing competitors’ followers on platforms like LinkedIn.

Social Media 262

Social Media Social Marketing B2B Marketing Marketing & Strategy 262

Oktopost

OCTOBER 7, 2024

While platforms like Instagram, X, TikTok, and Facebook offer ways to engage, LinkedIn has emerged as a highly effective tool for companies and individuals looking to position themselves as thought leaders and drive public relations (PR) objectives. In the B2B space, thought leadership is especially crucial.

PR 62

PR Linkedin Advertising Channels Marketing AI 62

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. “For Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta? Why Sponsored Updates?

Paid Content 255

Paid Content Distribution Cost Per Thousand Budget Programs 255

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

Oktopost

MARCH 21, 2019

These days, everyone knows how useful hashtags are in finding relevant content. On the flipside, content producers who misuse hashtags struggle with having their content ignored. Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Oktopost

OCTOBER 26, 2022

It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Meet Melinda.

Facebook 157

Facebook Sales Qualified Leads Lead Ranking Generation 157

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? Common CTAs on LinkedIn and Facebook include Download, Learn More, Sign Up, and Register. A look at how offer types perform on LinkedIn and Facebook. To that end, Facebook still shines in some situations.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

FEBRUARY 26, 2024

With a massive user base of 1 billion , LinkedIn continues to be a powerhouse for personal and professional growth. LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. Did you know that the LinkedIn algorithm determines what content appears on your feed ? What Is LinkedIn Algorithm?

Linkedin 98

Linkedin Tips Lead Ranking Lead Scoring 98

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Not this: [link].

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Optinmonster

MAY 2, 2024

Want to learn how to use Facebook Messenger to connect with them and convert them into customers? According to Facebook, more than 1 billion messages are sent on the Messenger platform each month between people and businesses alone. According to Facebook : m.me

Facebook 96

Facebook Paid Search Agency Business Click Rate 96

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Writing Social Media Content that Wins Every Time. Posting on Facebook. You can use various posting techniques successfully on Facebook.

Social Media 268

Social Media Media Content Linkedin 268

Zoominfo

OCTOBER 3, 2022

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Confessions of a B2B Marketer

OCTOBER 31, 2024

Guillaume Moubeche Shares All OLD WAY/NEW WAY with Adam Robinson of Retention.com Nathan Latka Shares His “King-Maker Strategy" Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Ahrefs' new $29 Starter plan lets you track content changes on ANY website, giving you the edge you need.

Youtube 52

Youtube Content Amazon Twitter 52

SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 92

Statistics Linkedin User-Generated Content CTR 92

Huptech Web

OCTOBER 21, 2022

Table Of Contents. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference? What Are Facebook Ads? Advantages & Strengths of Facebook Ads. What Are LinkedIn Ads? Advantages & Strengths of Linkedin Ads. Google Ads, Facebook Ads, and LinkedIn Ads: What’s The Difference?

Paid Content 52

Paid Content Paid Search Agency Linkedin Facebook 52

Webbiquity

DECEMBER 13, 2018

When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

Linkedin 219

Linkedin Paid Search Agency Companies Banners 219

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.”

Distribution 60

Distribution Linkedin Facebook Allocation 60

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 315

Video Marketing Content Marketing Content Paid Search Agency 315

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. But just having a presence on LinkedIn isn’t enough. Guest post by Lexie Lu.

Lead Generation 241

Lead Generation Linkedin Generation Lead 241

Biznology

OCTOBER 13, 2017

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. Key differences.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

DealSignal

SEPTEMBER 9, 2024

Facebook, with its vast user base, serves as a powerful platform for sales blogs to connect with professionals and share valuable insights. For sales professionals looking to stay ahead, following blogs with a significant Facebook following can provide access to a wealth of strategies, tips, and industry trends.

Top of Funnel 52

Top of Funnel Lead Ranking Facebook Lead Qualification 52

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Image Source.

Linkedin 78

Linkedin Facebook Best Practices Business 78

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 96

Facebook Cost Per Thousand Cost Per Click Ad Frequency 96

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Advertising Agencies Marketing & Strategy 62

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. But no matter how great, your content is only effective if you share it effectively. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn?

Distribution 86

Distribution Linkedin Practices Webcast 86

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. In this article, we will uncover the biggest mistake in LinkedIn marketing and provide insights on how to avoid it. However, this assumption is far from the reality of LinkedIn.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Animalz blog

OCTOBER 1, 2024

When Sara Stella Lattanzio started posting on LinkedIn three and a half years ago, she was just looking for a creative outlet. Now, she’s a LinkedIn Top Voice with nearly 40,000 followers , and her journey is full of surprises. Some have become close friends — I met two people I now consider very close friends on LinkedIn.

Linkedin 52

Linkedin B2B Thought Leadership Paid Search Agency Thought Leadership 52

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Martech

SEPTEMBER 29, 2021

Adopting a soft sales technique on LinkedIn can grow your network, and ultimately sales, according to Darryl Praill, CRO for sales engagement software company VanillaSoft. Chances are, those prospects and influencers are on LinkedIn. It’s not just about the content,” said Praill. How to become a B2B influencer on LinkedIn.

Linkedin 128

Linkedin B2B Conference B2B Sales 128

Sprout Social

FEBRUARY 4, 2020

Enter LinkedIn influencers. With over 600 million members and 300 million active users, LinkedIn is the largest professional networking site in the world. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy. Why LinkedIn influencers?

Linkedin 113

Linkedin Brand Identity Branding Work Management 113

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

Newsletter 96

Newsletter Spending Linkedin B2B Marketing 96

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99