Marketing Craftmanship

MARCH 12, 2020

Most marketing content is distributed through pull tactics, in which blog posts, social media posts, press releases, etc., Pull-based content marketing is a shotgun approach. They’re the Cinderella of content marketing. Differentiates my firm from competitors in terms of marketing sophistication.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Biznology

JANUARY 25, 2017

Still, a lot of the answers require a lot of effort and investment, especially for large content organizations. But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. The alternative: Evergreen content.

Campaigns 80

Campaigns Terms and Conditions Lead Ranking Lead Scoring 80

Marketing Insider Group

JULY 27, 2021

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. AR and VR content is having a transformative effect on the customer experience across industries. AR and VR Content Opportunities.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Martech

APRIL 12, 2024

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage. Try it, you’ll like it.

Budget Programs 112

Budget Programs Work Management Allocation Product 112

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Content makes that happen when you tell compelling stories. The more content, the better! Reuse and recycle.

Terms and Conditions 126

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 126

EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What is a Content Marketing Persona? What is a Content Marketing Persona? Instead, it’s really about your customers or patients.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Marketing Insider Group

APRIL 26, 2021

To remain agile during uncertain times, you should focus on short-term planning, consider outsourcing to fill talent gaps, be proactive, and prioritize building brand loyalty over winning new customers. Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past. Remain flexible and nimble.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Martech

OCTOBER 19, 2023

Gather complete and necessary data to better report on, monitor, improve and automate your processes using conditional property logic (beta), which prevents the user from saving changes to a record unless the required properties are completed. Better engage with website visitors by adding videos to your CTA modules (beta). Get MarTech!

SMS 121

SMS Bundling Terms and Conditions Opt-out 121

Content Standard

DECEMBER 19, 2023

When I think about this trajectory and how it’s accelerating into 2024, it’s evident that marketing leaders must make two fundamental commitments to continue driving business growth. Commitment 1: Prioritize content creation despite economic headwinds Why? In a world overflowing with content, standing out is crucial.

Terms and Conditions 81

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 81

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Examples 108

Examples Top of Funnel Content Marketing Paid Search Agency 108

Convince & Convert

JANUARY 11, 2015

This is similar to how some authors, and actors, and musicians become super brands that benefit from their long-term consistency. From scratch, you can make someone good at content. Content Marketing branding content code content marketing Mark Schaefer' Super Brands Exist in Every Discipline.

Branding 161

Branding Brand Identity Ad Building Content Marketing 161

Marketing Insider Group

MARCH 28, 2023

Before you initiate any changes, however, we suggest that you define your exact needs and goals—both short and long term—and how you will measure your success in addressing them. Pinpoint your ideal customers. Work across channels. Offer incentives. Make sure to put this down on paper! Follow these three steps to build your personas: Segment.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Marketing Insider Group

DECEMBER 29, 2020

Reframe your point of view as market conditions change. Follow Google’s E-A-T criteria as you create your content. Again, human connection plays a role in video marketing’s surging popularity. Video can help you connect with customers in a more personal way than other forms of content marketing.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

B2B Marketing Directions

NOVEMBER 15, 2020

If this forecast was accurate, it means that direct marketing spending in the third quarter was 22% higher that in the first quarter of this year. Content Marketing - Overall spending on content marketing grew by 12% in the second quarter of this year, and nearly four in ten companies (39%) increased spending by more than 20%.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Valasys

APRIL 27, 2020

The world economy and the business conditions across the globe have been in omnishambles and a nerve-racking situation because of the outbreak of the recent pandemic caused by the Coronavirus. Content marketing during Coronavirus need not be overly commercially exploitative as any nuances of brand voice wouldn’t fare well.

Paid Search Agency 69

Paid Search Agency Content Marketing Advertising Agencies Webinar Metrics 69

Martech

DECEMBER 28, 2023

If your Marketing Operations team consists of one person, now is not the time to jump into AI. This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? Do you have a process to ensure that the content is monitored to ensure quality? If not, start there.

Marketing AI 117

Marketing AI Allocation CMO RFP 117

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

ClearVoice

JANUARY 8, 2024

It determines how much you can invest in paid ads or tools like marketing automation. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives. Thirdly, a well-structured budget allows you to track content ROI more accurately.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Valasys

OCTOBER 7, 2019

B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. Benefits of Implementing an Agile Content Marketing Strategy.

Enterprise Management 63

Enterprise Management Planning B2B Marketing Content Marketing 63

Valasys

MARCH 1, 2024

Improved Conversion Rates Digital marketing tools enhance the ability of businesses to convert leads into customers. With techniques like SEO, content marketing, and pay-per-click (PPC) advertising, businesses can reach users who are actively searching for their products or services.

Advertising Agencies 40

Advertising Agencies Tools Paid Search Agency Terms and Conditions 40

Content4Demand

FEBRUARY 26, 2020

The post What B2B Content Marketers Need to Know About the California Consumer Privacy Act appeared first on Content4Demand. Does Your Business Fall Under CCPA Rules? Watch the Armor webinar, read up online, consult with your corporate attorneys and make sure your company leadership is taking action to ensure compliance.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Marketing Insider Group

JULY 20, 2021

First, a used sedan that’s a few years old, has some wear and tear, but is in great driving condition. Some kids might be at the front of the line right now because their growth spurt arrived earlier, but long-term their height will fall right in the middle. Consider this: A man is getting ready to buy a new car. Where to Go Next.

Pricing 359

Pricing Price B2B Buyer Personas 359

ClearVoice

AUGUST 10, 2020

It doesn’t help that content in this vertical is often highly regulated and regularly scrutinized — internally by legal and compliance teams and in many cases, externally by state and federal regulators like the Centers for Medicare & Medicaid Services — before it ever hits a screen or other delivery channel. Click To Tweet.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

SalesIntel

FEBRUARY 19, 2024

Changing economic conditions, which can impact the budget and priorities of potential buyers. While this may seem easy, it still needs a well-organized approach as existing customers often create a new list of terms and conditions when becoming repeat businesses. Both teams can collaborate to create a content marketing strategy.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Inbox Insight

JANUARY 22, 2019

As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy.

Planning 65

Planning B2B Marketing Marketing Plans B2B 65

Spiralytics

FEBRUARY 12, 2024

From adapting to search engine algorithms and enhancing online visibility to strategizing for long-term growth, there’s no doubt that SEO experts are valuable. Apart from creating a visually appealing layout, SEO professionals aid in attracting and retaining organic traffic for your website, setting the stage for long-term digital prominence.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

Tomorrow People

MARCH 23, 2021

Knowing what revenue can be directly tied to marketing is important. But, how the relevant metrics are tallied, along with context to overall market conditions also matters. Encourage loyalty and advocacy over the long-term. It can even be a bit of an obsession.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Excelsior Research

AUGUST 25, 2022

This blog is an insight into importance of market research. What is market research? You must have heard about marketing research and market research! Both of these terms differ from each other. Let’s focus on the main term. How much should you value market research? Our Recommendation. Read More ».

Research 52

Research Planning Terms and Conditions Marketing Management 52

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. While these two concepts may seem interchangeable, they in fact serve unique roles in any B2B marketing strategy.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

ClearVoice

JULY 12, 2021

For example, predictive marketing can help you more readily convert prospects to customers by meeting those buyers where they’re going to be in the future. Predictive SEO planning helps content marketers boost their content creation efforts and generate more leads as well. Click To Tweet.

Forecasting 126

Forecasting Business Lead Ranking Terms and Conditions 126

Animalz blog

FEBRUARY 13, 2023

Content marketing never ends. As long as your company wants to grow revenue, earn market share, and build relationships, there will always be posts to write, launches to prepare for, ebooks to edit, pages to audit… It can start to feel like you’re on a treadmill. Nobody can constantly train or perform at 100%.

Terms and Conditions 96

Terms and Conditions Paid Search Agency Training Work Management 96

Webbiquity

JUNE 15, 2021

HubSpot does a great job with its marketing-oriented workbooks. Have you ever downloaded its content development templates? They are incredibly detailed and cover all the nuances of inbound content marketing. Of course, terms and conditions apply. It promotes this offer through a pop-up on the website.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Zoominfo

MAY 25, 2022

Intent data is up-to-the-moment information that can help infer a prospect’s likelihood to purchase, such as a flurry of web searches or multiple content downloads on a particular topic. Opportunity data means favorable conditions, such as a financing round or a new C-level officer.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Exo B2B

MAY 16, 2018

How do you sort out the Big Data of content marketing? How do you ensure that the content you designed and prepared with great care for publication is not lost in the mass of fake and useless blogs? Design a content marketing strategy to meet these needs. Design authentic content based on your own experience.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Content Standard

DECEMBER 6, 2023

I love working with them and they bring fresh perspective to (often) stale content marketing strategies—but they have two common areas of vulnerability: They can tend to approach content from an “inside-out” perspective, and they can be too quick on the content trigger.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Inbox Insight

JANUARY 22, 2019

As with our previous articles, we’ll examine best practices and their underpinning theory to help you plan, execute (and justify investment) for the best marketing programmes to achieve your wider business goals. Content Plan (Roadmap): Documented processes and workflows required to deliver the content strategy.

Planning 46

Planning B2B Marketing Marketing Plans B2B 46

ClearVoice

SEPTEMBER 22, 2023

Doing so helps emphasize the importance of features like solar panels and how they reduce environmental impact and facilitate long-term cost savings for your eco-conscious homebuyers. Keep your guides relatable and engaging by adopting tips for creating strong emotional hooks in your marketing.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52