Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. 8 Ways Case Studies Fit into Your Content Marketing Strategy.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. In the world of content marketing , as in current affairs, big changes were afoot. In the world of content marketing , as in current affairs, big changes were afoot.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Designing Takeaways and Downloads.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 125

Google Content Marketing Content Verticals 125

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Pin Boards are categorized for easy searching and finding. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. If you sell to other businesses, advertise online through Facebook and LinkedIn.

Paid Content 177

Paid Content Advertisements Advertising Paid Search Agency 177

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. The value continues to grow this way!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Go Beyond SEO

APRIL 23, 2024

Invest in search engine optimization (SEO) to improve your online visibility and attract organic traffic. Develop compelling content marketing campaigns to establish your expertise and generate leads. Content Marketing Content marketing is a valuable tactic for establishing your expertise and attracting leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Navigate the Channel

JUNE 19, 2023

Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. so you can provide the best content. People are searching.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. The State of Content Marketing.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. Build an Updated, Comprehensive Website as a Central Point for the Brand. Moreover, brands today can use their websites to build a community around their product or service. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

Only B2B

NOVEMBER 1, 2020

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. You might not be doing your content marketing correctly! Content Syndication. A Buyer’s Persona.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. The result?

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Valasys

FEBRUARY 10, 2023

Content marketing has evolved with an intriguing new marketing concept toward a vital marketing strength for every organization. The potential of content marketing in boosting the number of high-quality visitors to your website explains its significance in digital marketing.

Planning 99

Planning Content Marketing Advertising Agencies Paid Search Agency 99

ClearVoice

JUNE 15, 2021

A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy. Include statistics and cite the reference.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Social media in search. Extend your content marketing reach.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. searching for a job or planning a trip).

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

PureB2B

FEBRUARY 17, 2021

Content marketing can often times feel like you’re just riding waves of trends. By now, you’ve probably used Facebook and Instagram stories to publish your business content. Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy?

Google 62

Google Content Marketing Content Verticals 62

nDash

DECEMBER 15, 2021

Deborah is also founding partner of WWM, an elite content marketing and strategic communications firm. Enter content marketing. Becoming a trusted and regular resource for information your clients and prospects are searching for online allows you to assume a position as an expert in the marketplace.

Ad Building 92

Ad Building Planning Content Marketing Work Management 92

B2B Digital Marketer

FEBRUARY 17, 2022

Learn how AI can help you create better content marketing. The Role of AI in Content Marketing. Content marketing is a complex process that takes a lot of time and effort. However, with AI technology, the role of humans in content marketing can be improved dramatically. Be smart about AI.

Content Marketing 52

Content Marketing Enterprise Management Lead Scoring Lead Ranking 52

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Optinmonster

FEBRUARY 2, 2024

In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Use Instagram Stories How to Build an Email List For Free Using Your Existing Website 8.

Ad Building 74

Ad Building Paid Search Agency Social Media User-Generated Content 74

Excelsior Research

AUGUST 23, 2022

Different ways to attract consumers using gated content marketing. Sometimes it is difficult to attract new customer, but following 7 Steps to Generate Leads With Gated Content with examples will help you understand the concept with ideas to generate leads. Different ways to attract consumers using gated content marketing.

Content Marketing 52

Content Marketing Paid Search Agency Content Lock-In 52

SmartBug Media

OCTOBER 31, 2019

In fact, content that answers questions and provides valuable insights is especially helpful. A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created this engaging information, are people even aware it exists? The Content Advertising Connection. You get more clicks.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

Launch Marketing

DECEMBER 6, 2023

It is now time to focus on bringing traffic to the website and converting visitors into known leads. As content floods marketing channels, it can often get lost in the noise.

Resources 136

Resources B2B Marketing Planning B2B 136

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Companies are trying to maximize their marketing budgets when markets slow down. Content Marketing. The old saying “content is king” is still relevant today.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Stevens & Tate

SEPTEMBER 20, 2023

It ensures that your product or service has a name in the market. Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

Adobe Experience Cloud Blog

JUNE 6, 2018

Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B —that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Valasys

NOVEMBER 21, 2022

About 90% of B2B entrepreneurs are utilizing content marketing methods in their general marketing strategies. Therefore, you must improve your B2B content marketing tactics to remain at the top. Of every digital marketing solution, content marketing remains the most versatile. Use Webinars.

B2B Marketing 40

B2B Marketing Tips Content Marketing Planning 40

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. But can you drive traffic to your website for free? There are many ways to promote your website for free. But what is content marketing? Absolutely!

Paid Content 76

Paid Content Promotion Marketing Websites Webinar Metrics 76

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Stevens & Tate

FEBRUARY 8, 2022

This stage requires various tactics to generate brand awareness and make it easy for potential leads to find your website. The idea behind this stage is to educate visitors and earn their trust using high-quality content. They will then be more willing to sign up to an email list via lead capture forms on your website or blog.

Inbound Marketing 128

Inbound Marketing Planning Lead Scoring Lead Ranking 128