BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. It’s cost-effective. . Designate SME and Reach Out.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive.

SME 80

SME Ad Building Copywriting Content 80

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. 60% of manufacturing marketers reported they used in-person events to get in front of their audiences versus only 28% in the previous year (Understandably due to the pandemic).

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Content4Demand

JANUARY 15, 2021

At Content4Demand, we strongly advocate content audits to help content marketers get a complete view of their content library. At this point, you can develop detailed ideation based on your content marketing objectives. Some content may be usable as is, with absolutely no changes. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Convince & Convert

JULY 21, 2011

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business. Planting Customer Crops.

SME 150

SME Google Content Social Media 150

Metadata

SEPTEMBER 14, 2018

The thing with Quora, though, is that marketing your business here takes on a new perspective. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence. Cost per click. Something to Build on. That’s great!

Demand 63

Demand SME B2B Adwords 63

DivvyHQ

FEBRUARY 27, 2020

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Guidelines 118

Guidelines Content Marketing Marketing Management Planning 118

Scoop.it

AUGUST 3, 2021

But what is content curation? And how important can it be as a small business marketing tactic? Let’s take a deeper look at one of the most cost-effective ways to engage your audience as a small business. What is Content Curation? So, how can content curation be best used to boost SME marketing?

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

The Marketing Blender

JULY 13, 2022

To help steer you in the right direction, let’s take a look at 6 B2B marketing growth hacks that have the potential to supercharge your business growth. What Is a Marketing Growth Hack? A marketing growth hack is a low-cost and creative way to acquire new customers or grow your business.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Marketing Interactions

OCTOBER 5, 2022

Your account manager and SME are the moderators there to help draw out the value scenario and answer questions that may arise. Acquiring new customers can cost 4X more than upselling an existing customer. You can do this successfully on-site or virtually. Customer retention and expansion are more profitable and efficient.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Metadata

SEPTEMBER 14, 2018

The thing with Quora, though, is that marketing your business here takes on a new perspective. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence. Cost per click. Something to Build on. That’s great!

SME 40

SME Demand B2B Adwords 40

Metadata

SEPTEMBER 14, 2018

The thing with Quora, though, is that marketing your business here takes on a new perspective. Quora is built around content marketing, sharing knowledge, and helping others. Your content must be value-driven and relevant and that starts with building a presence. Cost per click. Something to Build on. That’s great!

SME 40

SME Demand B2B Adwords 40

Hubspot

MAY 10, 2017

Costs are falling, businesses are getting inspired and the technology is increasingly available and accessible, even for SME's and startups. Wyzowls state of video marketing survey 2017 suggests that, even among committed video marketers, adoption of interactive video is around the 24% mark. Now, that's slowly changing.

Video Marketing 101

Video Marketing Examples Creativity SME 101

DivvyHQ

FEBRUARY 27, 2020

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

FEBRUARY 27, 2020

They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality. Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

Outgrow

DECEMBER 26, 2019

Demo apps are often used in enterprise-level software sales where switching costs and implementation are far more expensive, compared to consumer SaaS or SME companies. Drew Page | Content Marketing Lead | Twitter. About The Author. He loves learning, writing and playing music.

Outgrow 40

Outgrow Enterprise Management SME Work Management 40

ClearVoice

JULY 13, 2022

You only have to look at the news or hop on Twitter to see they’re concerned about the cost of starting a family, affordable housing, quality health care, education, and finding work-life balance (among other issues). Create an SME video series. The bottom line on content marketing for millennials.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Content Standard

MAY 19, 2021

It’s only a matter of time before your marketing department will have to navigate talent acquisition to work with specialized services and skills. As your brand marketing strategy evolves, you may discover you need help from outside marketing experts. Your internal team can’t produce content at the scale you need.

Work Management 140

Work Management Marketing Management SME Content Marketing 140

BOP Design

JUNE 24, 2019

Seasoned B2B marketers are turning to content marketing more and more to generate qualified inbound leads and nurture existing leads to improve close rates. While content marketing has been around for a little while, it can still be a bit murky to determine what is content marketing and what isn’t.

Paid Content 82

Paid Content Cost Work Management Planning 82

Content4Demand

FEBRUARY 11, 2020

We’ve identified six can’t-miss sessions that we think are ideal for content marketers, beginning of course with our very own case study session with Assurant. How Assurant Used Content as the Key to ABM Success Tammy Graves and Catherine Boyd, Assurant Kelly Zahoudanis, Content4Demand Monday, 3:10 p.m. It goes by so quickly!

Marketing AI 97

Marketing AI Top of Funnel Content Marketing Planning 97

DivvyHQ

MARCH 21, 2022

Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as marketers, aren't always the best at taking a few minutes to look for ways to make our day-to-day more efficient. If you or your marketing team could use a productivity boost, we have some ideas for you!

Product 108

Product Planning Digital Asset Management Efficiency 108

Tony Zambito

MARCH 30, 2012

In fact, the opposite in many cases may be true with SMB businesses able to leap frog into newer technologies as cost factors continue to be driven lower. While larger enterprises enjoyed an advantage in acquiring newer technologies over that of SMB businesses, this may no longer be true.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Hinge Marketing

NOVEMBER 3, 2021

Today’s event producers are planning more online-only or hybrid events that can draw larger audiences while lowering both the cost of producing and running events, and, for their attendees, the cost of participating. That audience consists not only of prospective buyers but also bloggers and journalists looking for key sources.

Work Management 130

Work Management Consulting Marketing Management Webinar Metrics 130

Tiecas

JANUARY 17, 2024

Doing so can attract potential customers, expand your market share, and ultimately drive business growth. Those are lofty goals for industrial content marketing. The more successful manufacturing content marketers almost always focus on quality content over quantity.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

nDash

JULY 21, 2021

If your company is serious about content marketing, then you’ve likely looked at how hiring freelances can supercharge those efforts. Have you ever been used as an SME and, if so, can you provide an example? An SME (subject matter expert) is an individual who is an authority in a specific topic or area.

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

Content Standard

AUGUST 9, 2023

But generative AI isn’t a magic button you can press to put your content strategy on autopilot. It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases. Use the information to inform your content strategy.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Single Grain

NOVEMBER 18, 2019

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. To accelerate production, save time and reduce costs, consider outsourcing content writing. Get A Free Consultation. Limited budget?

Paid Content 106

Paid Content SME Product Tips 106

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Directive Agency

JULY 26, 2016

We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? This helps to ensure your content remains on brand and everything is done as cost effectively as possible. Chris Burgess.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76