Remove Content Marketing Remove Copywriting Remove Cost Remove SME
article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs.

SME 120
article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Copywriting Help for SMEs.

SME 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

article thumbnail

Justifying the Cost of an Experienced Freelance Writer

WriteSpark

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason?

SME 120
article thumbnail

Justifying the Cost of an Experienced Freelance Writer

WriteSpark

is a question I rarely hear when I am discussing my copywriting services with a potential client. But it's a question you will want to ask any freelance copywriter you hire. Experienced Freelance Copywriters …. Know how to powerfully convey a story or marketing message. Customer and SME Relationships. The reason?

SME 120
article thumbnail

How to build a killer content team

Biznology

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. SEO copywriting training is no longer a luxury.

SME 80
article thumbnail

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120