B2B Digital Marketer

JANUARY 18, 2024

Practical advice for effective early-stage salesmanship Discover the essential strategies for startup success In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Hiring the Right Sales Team: Be cautious when hiring your first salesperson.

Startups 52

Startups Validation B2B Sales Optimization 52

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 142

Work Management Marketing Management Advertising Agencies Storytelling 142

Convince & Convert

SEPTEMBER 17, 2015

(highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference. How to apply the Lean Startup methodology to content marketing.

Content Marketing 152

Content Marketing Top of Funnel Paid Search Agency Startups 152

Marketing Insider Group

MAY 10, 2021

In fact, putting a gifted storyteller on your team can even trigger the emotional aspects of buying decisions, such as user experience and the kind of emotional connection that builds trust. Small Businesses and Startups. Set up a quick consultation, and I’ll send you a free PDF version of my books. Image via Pixabay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. With over 10 years martech experience (startup to corporate), his passion lies in leveraging data and technology to innovate and drive better business outcomes.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

nDash

APRIL 27, 2022

For me, writing is the freedom to create and compel through storytelling. As a software engineer whose clients include startups, big four consultancies, and Fortune 500 companies, I write with depth across the tech, startup and business sectors. Lauren Bocka. I’m Lauren.

Software 52

Software Ideal Customer Profiles SMB Startups 52

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. A team with go-to-market skillsets & storytelling ability.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. He currently serves as the Chief Research Officer at F-Secure, is a prolific writer and international speaker, and works as an information security consultant to several governments. David Linthicum. Paul Asadoorian. Jack Rhysider.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine. John Jantsch.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

SocialPilot

FEBRUARY 9, 2024

Michael exhibits content strategy posts for startups and the need for empathy in decision-making. Robert Rose Robert is the founder and Chief Troublemaker of Content Advisory, a consulting and education group for the Content Marketing Institute. Robert has a knack for creating content with great storytelling.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

NetLine

JULY 27, 2023

With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. I build out GTM strategies for startups in Trello because new users can easily and clearly follow projects in there.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Envy

JANUARY 16, 2020

David’s role as chief cloud strategy officer at Deloitte Consulting is just the tip of the iceberg. He currently serves as the Chief Research Officer at F-Secure, is a prolific writer and international speaker, and works as an information security consultant to several governments. David Linthicum. Paul Asadoorian. Jack Rhysider.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

LeanData

MARCH 21, 2017

He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. He calls storytelling the most powerful tool in business today. “In He later was among the first dozen artists at a startup studio that was experimenting with computer-generated animation — Pixar. Luhn laughed.

Best Practices 76

Best Practices Business Storytelling Trade Show 76

Atomic Reach

MARCH 18, 2019

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. Lisa Raehsler is a consultant in social media ads and PPC. Bas van den Beld is a professional speaker and trainer in digital consultancy. Jennifer Slegg – SEM Consultant, Writer at The SEM Post.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Contently

APRIL 9, 2018

According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. ” Greg Welch, a consultant who helped conduct the research, told the Wall Street Journal. The CMO’s Dilemma.

Content Marketing 146

Content Marketing CMO Planning Paid Search Agency 146

Contently

APRIL 9, 2018

According to research from Spencer Stuart, an executive search and consulting firm, the average CMO tenure lasts just 42 months—less than half the average tenure of the average CEO. ” Greg Welch, a consultant who helped conduct the research, told the Wall Street Journal. The CMO’s Dilemma.

Content Marketing 140

Content Marketing CMO Planning Paid Search Agency 140

Content Marketing Institute

JULY 26, 2018

As an expert on character and story – and as a consultant to companies around the world, including Salesforce, Pinterest, Deloitte, and Softbank – Andrew knows that stories matter, not just in movies but also in business. That’s why you’re more likely to see creativity in places that have that startup vibe. Storytelling tips.

Creativity 60

Creativity Storytelling Startups Click Rate 60

B2B Digital Marketer

MARCH 30, 2023

Jay (and Alyson) fell in love, and fell in love with politics while in college, and post-graduation they both worked as political consultants and advisors. After that success, Jay began his first solo adventure, creating Mighty Interactive – going on to become Arizona’s most successful digital strategy consultancy.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Anyword

MAY 20, 2019

At Keywee, we make stories relevant and powerful for the world’s best storytellers — like The New York Times, The BBC, National Geographic, Forbes, and Red Bull. Distribution is now the key for effective storytelling. Today, people aren’t coming to websites to search for content — stories find their audiences in feeds and apps.

Sales Qualified Leads 42

Sales Qualified Leads Newsletter Lead Ranking Lead Scoring 42

Marketing Insider Group

JANUARY 24, 2013

@ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. Consultant, college professor, author of Return on Influence and Tao of Twitter. . Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

OCTOBER 16, 2018

I’m also doing some freelance copywriting and consulting for a startup that’s launching later this year. I look up to media companies in terms of style, storytelling, and writing quality. For the last few years, I’ve done freelance copywriting for a major e-commerce brand, on a project-by-project basis.

Work Management 155

Work Management Branding Brand Identity Paid Search Agency 155

ATAK Interactive

AUGUST 28, 2019

They have seen these startups grab market share for the past decade and don’t see things changing anytime soon. . On the other hand, my agency, ATAK Interactive, has zero interest in working with startups, even when VC funded with a healthy budget. Startups prioritize and value speed. We prioritize and value purpose.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 78

Single Grain

FEBRUARY 14, 2020

Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth in a split second. To help inspire you, we've rounded up ten of the best examples of promotional campaign videos that your startup can learn from.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Get A Free Consultation. What Is Storytelling?

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Vidyard

FEBRUARY 15, 2022

The Power of Splunk , one of the newest video series, uses engaging visuals and narrative storytelling to clearly explain the problems they solve. Using video has had a massive impact on my outbound prospecting efforts,” said Kaela Bernardino, enterprise learning consultant at Docebo.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

LeanData

MARCH 21, 2017

He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. He calls storytelling the most powerful tool in business today. “In He later was among the first dozen artists at a startup studio that was experimenting with computer-generated animation — Pixar. Luhn laughed.

Best Practices 40

Best Practices Business Storytelling Trade Show 40

LeanData

MARCH 21, 2017

He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. He calls storytelling the most powerful tool in business today. “In He later was among the first dozen artists at a startup studio that was experimenting with computer-generated animation — Pixar. Luhn laughed.

Best Practices 40

Best Practices Business Storytelling Trade Show 40

ATAK Interactive

AUGUST 28, 2019

They have seen these startups grab market share for the past decade and don’t see things changing anytime soon. . On the other hand, my agency, ATAK Interactive, has zero interest in working with startups, even when VC funded with a healthy budget. Startups prioritize and value speed. We prioritize and value purpose.

Paid Search Agency 68

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 68

Hubspot

AUGUST 21, 2023

Business Consulting Proposal If your company offers consulting services, this business consulting proposal template is easy to tailor to your business and your prospective client's needs. Business Proposal Example In the business template example below, Social Portal Consulting (SPC) pitches a marketing proposal to Graphic Bean.

Template 69

Template CMS Development Examples Marketing Proposals 69

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. It’s a road map based on the authors’ 30 years of consulting and researching the path to smoother, more successful reinventions. Chan Kim and Renee Mauborgne.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Hubspot

JANUARY 27, 2020

Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Storytelling is natural to humans, but it can also dilute efficiency and decision making. Success theater can also show up in our industry-wide narratives.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

ATAK Interactive

AUGUST 28, 2019

They have seen these startups grab market share for the past decade and don’t see things changing anytime soon. . On the other hand, my agency, ATAK Interactive, has zero interest in working with startups, even when VC funded with a healthy budget. Startups prioritize and value speed. We prioritize and value purpose.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Startups Marketing & Strategy 60

KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Mike Volpe (HubSpot) - CMO @HubSpot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC. Elizabeth Sosnow (Bliss Integrated Communications) - B2B storyteller.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Sword and the Script | B2B

DECEMBER 26, 2023

Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124